American Express Travel® Announces 2025 Trending Destinations
03 Octubre 2024 - 8:00AM
Business Wire
Today, American Express Travel revealed the next installment of
its Trending Destinations list, highlighting the top ten must-visit
places for 2025 with Millennial and Gen Z1 travelers in mind. This
year’s list features noteworthy destinations based on global
American Express® Card Member travel bookings and expertise from
Amex Travel’s global network of Travel Consultants.
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American Express Travel's 2025 Trending
Destinations (Photo: Business Wire)
The 2025 Trending Destinations list includes:
- BRISBANE, AUSTRALIA - Located between the Gold and
Sunshine Coasts, Brisbane offers excellent museums as well as
vibrant dining and nightlife.
- BRITTANY, FRANCE - Distinctive culture, coastal scenery
and miles of seaside walking paths like the GR34 trail top the list
of reasons to visit the Brittany region.
- FRANSCHHOEK, SOUTH AFRICA - Franschhoek, the
mountain-ringed gem in the Cape Winelands region, is an ideal
add-on to a safari vacation with nearly 50 wineries2, farm-to-table
restaurants and hiking.
- KOH SAMUI, THAILAND - 88-square-mile Koh Samui offers a
dreamy combo of lush jungle, white sand beaches, and turquoise
waters, perfect for active travelers or those looking to relax. The
island will be featured on a popular TV show scheduled to air next
year and is sure to inspire set-jetting travelers.
- MACAU, CHINA - Though The Historic Centre of Macau
enjoys UNESCO World Heritage status, and the local
Cantonese-Portuguese fusion cuisine is a must-try for foodies, the
supersized casinos are the reason this densely populated peninsula,
known as the “Las Vegas of the East,” boasts a number of
award-winning restaurants.
- MOAB, UTAH, UNITED STATES - As the gateway to Utah’s
“Mighty Five” national parks, Moab is a perfect starting point to
explore the American Southwest. Travelers come for world-class
rafting, mountain biking, and canyon hiking - or simply to bask in
the red rock scenery.
- NIKKO, JAPAN - This tucked away mountain retreat in
mostly rural Tochigi prefecture blends elements of Kyoto and Mt.
Fuji, with photogenic waterfalls and abundant hiking trails.
- PAROS, GREECE - Laid-back Paros has become the Greek
island of choice for many with a vibrant cultural scene and rocky
coastline studded with beaches, secluded coves, and sea caves.
- SÃO PAULO, BRAZIL - This multi-ethnic city is one of the
great cultural destinations of South America and home to rich
architectural heritage and some of the continent’s best museums,
street art, and homegrown fashion.
- SUN VALLEY, IDAHO, UNITED STATES - With fewer crowds
than other Western ski resorts, Sun Valley appeals to premium
travelers and everyday outdoor enthusiasts alike. During the summer
months travelers can enjoy trout fishing, whitewater rafting,
mountain biking and more.
“We want our Card Members to experience all that travel has to
offer,” said Audrey Hendley, President of American Express Travel.
“Through our global travel expertise, guides like our annual
Trending Destinations list and our lodging programs like The Hotel
Collection, we help our Card Members plan all types of trips and
inspire them to explore new places. This year, we've added more
than 300 new properties in top destinations to The Hotel
Collection, so Card Members have even more options for where to
stay when they get there.”
A study conducted by American Express found that 72% of
Millennial and Gen Z travelers are more likely to book hotels that
offer credit card rewards and 70% are interested in a credit card
with a collection of hotel benefits across the world3. Knowing that
value is a priority for travelers, especially among Millennials and
Gen Z travelers, American Express Travel added new benefits and
expanded The Hotel Collection to include more properties in
destinations our Card Members are visiting. The lodging program has
increased its footprint by 40% this year to include over 1,000
hotels and expanded to 50 new destinations. The collection includes
upscale hotels located near city centers, popular tourist
attractions, great restaurants, and active nightlife. Additionally,
when Gold and Platinum Card® Members book two or more nights at
these hotels through Amex Travel, they are eligible to receive a
room upgrade upon arrival, 12:00 P.M. early check-in, and late
check-out up to 4:00 P.M. (all subject to availability and certain
room categories are not eligible for upgrade). These benefits are
in addition to a complimentary credit valued at $100 to use towards
eligible charges, which may include food and beverage, spa, or
other on-property charges (eligible charges vary by property).
Five of this year’s Trending Destinations are home to Hotel
Collection properties including:
- Hotel X Brisbane Fortitude Valley is in the heart of
Brisbane’s fashion, nightlife, and restaurant hub. The hotel is
just minutes from the bars and restaurants of Howard Smith Wharves
and the boutiques of James Street.
- Hotel Barriere Le Grand Hotel Dinard is a beautiful
hotel with a prime spot facing St. Malo in Dinard, northeastern
Brittany. This elegant hotel dates to the 19th century and is just
a 10-minute walk to the beach and promenade.
- Avant Mar in Paros, Greece is situated on the shore of
Piperi Beach and a short walk from Naoussa, a village and harbor
filled with shops and al fresco dining.
- ULUM Moab is a luxury, safari-inspired resort that
overlooks Looking Glass Arch and offers a secluded stay with views
that extend all the way to Canyonlands National Park.
- Sun Valley Resort in Sun Valley, Idaho gives guests the
best of both worlds with outdoor adventure activities like downhill
skiing and hiking trails along with luxury accommodations and
signature spa treatments.
When Card Members book these – and any – destinations with Amex
Travel, American Express’ massive global footprint and incredible
benefits help them make the most of their travel through a network
of Travel Consultants in 23 countries who speak 13 languages, over
1,400 airport lounges in 140 countries, dining reservations that
can be made through Resy in 30 countries, and over 2,600 properties
in 114 countries through the Fine Hotels + Resorts® and The Hotel
Collection programs.
ABOUT AMERICAN EXPRESS
American Express is a globally integrated payments company,
providing customers with access to products, insights and
experiences that enrich lives and build business success. Learn
more at americanexpress.com and connect with us on
facebook.com/americanexpress, instagram.com/americanexpress,
linkedin.com/company/american-express, X.com/americanexpress, and
youtube.com/americanexpress.
Key links to products, services and corporate sustainability
information: personal cards, business cards and services, travel
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Blueprint, Resy, corporate card, business travel, diversity and
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Governance reports.
1 Gen-Z and Millennials are defined as respondents being born
between 1981 - 2012.
2 Must be 21 years of age or older to consume alcoholic
beverages. Please drink responsibly.
3 Methodology: This poll was conducted between June 24 – 25,
2024 among a sample of 2018 Gen Z and Millennial respondents with a
household income greater than $50k. The interviews were conducted
online and the data were weighted to approximate a target sample of
adults based on gender, age, race, educational attainment and
region. Results from the full survey have a margin of error of plus
or minus 2 percentage points.
American Express Travel Related Services Company, Inc. is acting
solely as a sales agent for travel suppliers and is not responsible
for the actions or inactions of such suppliers. Certain suppliers
pay us commission and other incentives for reaching sales targets
or other goals and may provide incentives to our Travel
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Source: American Express Company
Location: U.S.
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AMERICAN EXPRESS Ali Barlow Ali.Barlow@aexp.com
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