Cream of Wheat Unveils Healthy Grain Instant Hot Cereal
23 Marzo 2009 - 4:30AM
Business Wire
B&G Foods, Inc. (NYSE: BGS, BGF), a manufacturer and
distributor of high quality, shelf-stable foods, announced today
the launch of Cream of Wheat Healthy Grain Instant Hot Cereal. The
new product launch marks a significant step in B&G Foods�
strategic rebuilding of the legendary Cream of Wheat brand that it
acquired in 2007.
The new Cream of Wheat Healthy Grain Instant products will be
available in two varieties � Original and Maple Brown Sugar. The
Cream of Wheat Healthy Grain Instant products are made from 100%
whole grain (over 40 grams per serving) and are an excellent source
of fiber (6g), calcium, vitamin D, iron and folic acid. The Cream
of Wheat Healthy Grain Instant products are also a good source of
protein (7g) and are cholesterol free, low fat and contain 0g of
sugar.
To celebrate the occasion, David L. Wenner, President and Chief
Executive Officer of B&G Foods, will ring The Opening BellSM
today at the New York Stock Exchange, joined by employees of
B&G Foods.
�Through our marketing and new product efforts B&G Foods is
building on the tradition of the well respected Cream of Wheat
brand, reminding consumers how good it was, and how good it still
is,� said Mr. Wenner. �We are delighted to expand the Cream of
Wheat brand with the introduction of the new Healthy Grain line of
products that speak directly to consumers� desire for nutritional
products with more whole grain and fiber.�
Initially, consumers can expect to find the new Cream of Wheat
Healthy Grain Instant products at Wal-Mart and Publix. Over the
course of the next several months, B&G Foods expects the new
products will also be available at many other leading retail
outlets throughout the United States.
About Cream of Wheat
Introduced in 1893, Cream of Wheat is among the leading brands,
and one of the most trusted and widely recognized brands, of hot
cereals sold in the United States. Cream of Wheat is available in
original, 10-minute, 2 � minute and one-minute versions, and also
in instant packets of original and other flavors, including
cinnamon swirl and maple brown sugar. A whole grain version of
original 2 � minute Cream of Wheat was introduced by B&G Foods
in 2008. Cream of Wheat and Cream of Rice, a rice-based hot cereal,
are distributed nationally and in various retail and food service
channels.
About B&G Foods, Inc.
B&G Foods and its subsidiaries manufacture, sell and
distribute a diversified portfolio of high-quality, shelf-stable
foods across the United States, Canada and Puerto Rico. B&G
Foods� products include hot cereals, fruit spreads, canned meats
and beans, spices, seasonings, marinades, hot sauces, wine vinegar,
maple syrup, molasses, salad dressings, Mexican-style sauces, taco
shells and kits, salsas, pickles, peppers and other specialty food
products. B&G Foods competes in the retail grocery, food
service, specialty, private label, club and mass merchandiser
channels of distribution. Based in Parsippany, New Jersey, B&G
Foods� products are marketed under many recognized brands,
including Ac�cent, B&G,�B&M, Brer Rabbit, Cream of Rice,
Cream of Wheat, Emeril�s, Grandma�s Molasses, Joan of Arc, Las
Palmas, Maple�Grove�Farms�of�Vermont, Ortega, Polaner, Red Devil,
Regina, Sa-s�n, Trappey�s, Underwood, Vermont Maid and
Wright�s.
B&G Foods (NYSE:BGF)
Gráfica de Acción Histórica
De May 2024 a Jun 2024
B&G Foods (NYSE:BGF)
Gráfica de Acción Histórica
De Jun 2023 a Jun 2024