Criteo's demand-side advertising offering will
drive omnichannel advertising for one of America's largest
retailers and its brand partners
NEW
YORK, May 31, 2024 /PRNewswire/ --
Criteo (Nasdaq: CRTO), the commerce media company, today
announced a new partnership with Dollar General Media
Network (DGMN), the retail media arm of retail giant Dollar
General (NYSE: DG). The partnership supports Dollar General's
onsite sponsored ad offerings, with plans to extend access to newer
ad formats later this year.
Criteo and DGMN will provide brand partners access to premium
inventory and campaign execution through flexible integrations with
Criteo's self-service demand-side platform (DSP), Commerce Max.
Through Commerce Max, Dollar General can onboard first-party data,
in-store sales data, and comprehensive shopper signals to empower
advertisers to access hard-to-reach rural shoppers across its owned
and operated properties. Brands will also directly access DGMN's
inventory within their private market via Commerce Yield, Criteo's
retailer monetization platform.
While the majority of Dollar General purchases are in-store, the
company receives a significant amount of web traffic from customers
who build their lists online before making their weekly purchases.
By harnessing Commerce Max, advertisers can now reach this engaged
audience during the crucial consideration phase of the shopping
journey. Criteo will also provide an in-store sales integration
within Commerce Max, which equips brands and agencies with valuable
omnichannel insights into whether sales take place in-store or
online.
"Since launching Dollar General Media Network in 2018, we have
made notable investments to continually evolve and grow," said
Charlene Charles, Head of DG Media
Network Operations. "Our partnership with Criteo is an extension of
our commitment to our customers, particularly those in
hard-to-reach, rural areas, creating more meaningful connections to
better serve the communities in which we operate."
Through this partnership with the nation's largest retailer by
store count, Criteo continues to enhance its audience reach,
fortifying its position as a leader in the expanding retail and
commerce media space.
"Our latest partnership with Dollar General Media Network brings
yet another opportunity for agencies and brands that are looking to
capitalize on retail media's immense growth, while simultaneously
strengthening our network of retailer media providers," shared
Sherry Smith, Executive Managing
Director, Americas at Criteo. "As we continue our work to unify the
retail media ecosystem across online and offline channels and
provide streamlined offerings to brands, we are excited to empower
Dollar General Media Networks' partners to reach high-intent
shoppers in real-time and optimize their omnichannel
campaigns."
To learn more about DGMN, please visit
https://dgmedianetwork.com/.
For more information on Criteo's retail media solutions and its
retail media ecosystem, click here.
About Criteo
Criteo (NASDAQ: CRTO) is the global
commerce media company that enables marketers and media owners to
drive better commerce outcomes. Its industry leading Commerce Media
Platform connects thousands of marketers and media owners to
deliver richer consumer experiences from product discovery to
purchase. By powering trusted and impactful advertising, Criteo
supports an open internet that encourages discovery, innovation,
and choice. For more information, please visit www.criteo.com.
Media contacts
Criteo Public Relations
Jessica Meyers,
j.meyers@criteo.com
Criteo Investor Relations
Melanie Dambre, m.dambre@criteo.com
Forward-Looking Statements Disclosure
This press release contains forward-looking statements,
including our expectations regarding our market opportunity and
future growth prospects and other statements that are not
historical facts and involve risks and uncertainties that could
cause actual results to differ materially. Factors that might cause
or contribute to such differences include, but are not limited to:
failure related to our technology and our ability to innovate and
respond to changes in technology, uncertainty regarding our ability
to access a consistent supply of internet display advertising
inventory and expand access to such inventory, including without
limitation uncertainty regarding the timing and scope of proposed
changes to and enhancements of the Chrome browser announced by
Google, investments in new business opportunities and the timing of
these investments, whether the projected benefits of acquisitions
materialize as expected, uncertainty regarding international growth
and expansion (including related to changes in a specific country's
or region's political or economic conditions), the impact of
competition, uncertainty regarding legislative, regulatory or
self-regulatory developments regarding data privacy matters and the
impact of efforts by other participants in our industry to comply
therewith, the impact of consumer resistance to the collection and
sharing of data, our ability to access data through third parties,
failure to enhance our brand cost-effectively, recent growth rates
not being indicative of future growth, our ability to manage
growth, potential fluctuations in operating results, our ability to
grow our base of clients, and the financial impact of maximizing
Contribution ex-TAC, as well as risks related to future
opportunities and plans, including the uncertainty of expected
future financial performance and results and those risks detailed
from time-to-time under the caption "Risk Factors" and elsewhere in
the Company's SEC filings and reports, including the Company's
Annual Report on Form 10-K filed with the SEC on February 23, 2024, and in subsequent Quarterly
Reports on Form 10-Q as well as future filings and reports by the
Company. Importantly, at this time, macro-economic conditions
including inflation and rising interest rates in the U.S. have
impacted Criteo's business, financial condition, cash flow and
results of operations.
Except as required by law, the Company undertakes no duty or
obligation to update any forward-looking statements contained in
this release as a result of new information, future events, changes
in expectations or otherwise.
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SOURCE Criteo