DMS Digital Media Solutions Inc

Digital Media Solutions, Inc. (NYSE: DMS), a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers, today announced financial results for the quarter ended June 30, 2023.

DMS serves 379 scaled enterprise customers and nearly 4,406 SMBs across the P&C Insurance, Health Insurance, Ecommerce, Career and Education and Consumer Finance verticals with digital performance marketing solutions.

“Our second quarter results reflect continued market challenges we are experiencing. Despite a decrease in net revenue and adjusted EBITDA due to the challenging business cycle, gross profit margin for Q2 2023 was within our guidance range,” said Joe Marinucci, CEO of DMS. “We continue to face unprecedented pressure in our insurance vertical as P&C carrier loss ratios persist, and the impact is seen across agent counts, bid prices and overall advertiser spend. However, we maintain a positive long-term outlook and are encouraged by the growth in our home services vertical stemming from our recent ClickDealer acquisition.”

“Our financial position remains modestly positive, even as we face headwinds, particularly in our insurance business. Going forward, we are focused on driving efficiency gains across our business units to produce gross margin expansion, while at the same time right-sizing our operational expenses to do more with less,” Vanessa Guzmán-Clark, Interim CFO, added.

The Company has reached an agreement in principle with a substantial majority of the lenders under its senior secured credit facility to amend certain provisions of that facility, including, among other terms, the total net leverage ratio covenant and the addition of a payment-in-kind option for the next four calendar quarters. The Company and the lenders are currently in the process of finalizing the amendment and obtaining the necessary unanimous consent of the lenders to effect the amendment. If the amendment is not completed today, the Company will file a Form 12b-25 with the Securities and Exchange Commission to extend the filing deadline for its quarterly report on Form 10-Q until August 21, 2023. There can be no assurance that such amendment will be completed on a timely basis. However, the Company currently anticipates obtaining such amendment, and filing its Form 10-Q by August 21, 2023, as prescribed in Rule 12b-25 promulgated under the Securities Exchange Act of 1934.

Second Quarter 2023 Performance:

(All comparisons are relative to the second quarter of 2022)

• Net revenue of $82.6 million, down 9.5%
• Gross profit margin of 23.3%, a decrease of 2.4 PPTS
• Variable Marketing Margin of 27.4%, a decrease of 8.1 PPTS
• Operating expenses totaled $71.6 million, an increase of $38.6 million
• Net loss of $47.5 million compared to net income of $11.9 million
• Adjusted EBITDA of $0.9 million compared to $3.0 million
• EPS of $(1.00) compared to $(0.18); and adjusted EPS of $(0.80) compared to $(0.07)
• Ended the quarter with $25.2 million in cash and cash equivalents, and total debt of $266.4 million

Second Quarter 2023 Segment Performance (including intercompany revenue):

(All comparisons are relative to the second quarter of 2022)

• Brand Direct Solutions generated revenue of $51.7 million, up 15.4%. Gross margin was 20.2%, up from 19.3%.
• Marketplace Solutions generated revenue of $32.5 million, down 40.0%. Gross margin was 21.6%, down from 23.3%.
• Technology Solutions generated revenue of $2.2 million, down 12.7%. Gross margin was 77.1%, down from 83.7%.

Third Quarter 2023 Guidance:

DMS is providing updated guidance for the third quarter of 2023, and now anticipates Revenue, Gross Margin, Variable Marketing Margin and Adjusted EBITDA to be in the following ranges:

Third Quarter 2023:

• Net Revenue: $70 – $72 million
• Gross Margin: 23% – 26%
• Variable Marketing Margin: 29% – 34%
• Adjusted EBITDA: $0.5 – $1 million

Adjusted EBITDA and Variable Marketing Margin are non-GAAP financial measures. Management believes that Adjusted EBITDA and Variable Marketing Margin provide useful information to investors and help explain and isolate the core operating performance of the business — refer to the “Non-GAAP Financial Measures” section below. For guidance purposes, the Company is not providing a quantitative reconciliation of these non-GAAP measures in reliance on the “unreasonable efforts” exception for forward-looking non-GAAP measures set forth in SEC rules because certain financial information, the probable significance of which cannot be determined, is not available and cannot be reasonably estimated without unreasonable effort and expense.

Conference Call and Webcast Information:

Interested persons may access a live webcast at https://edge.media-server.com/mmc/p/fsq2wefs or may participate via telephone by registering at https://register.vevent.com/register/BIb976ca324c584a859ba4165d8b23a2b7. Once registered, participants will have the option of 1) dialing into the call from their phone (via a personalized PIN); or 2) clicking the “Call Me” option to receive an automated call directly to their phone. For either option, registration will be required to access the call.

A replay of the conference call webcast will be archived on the Company's website for at least 30 days.

Forward-Looking Statements:

This press release includes “forward-looking statements” within the meaning of that term in Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended, and are made in reliance upon such acts and the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1955. DMS’s actual results may differ from its expectations, estimates and projections and consequently, you should not rely on these forward-looking statements as predictions of future events. These forward statements are often identified by words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions. These forward-looking statements include, without limitation, DMS’s expectations with respect to its and ClickDealer’s future performance and its ability to implement its strategy and are based on the beliefs and expectations of our management team from the information available at the time such statements are made. These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results. Most of these factors are outside DMS’s control and are difficult to predict. Factors that may cause such differences include, but are not limited to: (1) Our ability to successfully complete the contemplated amendment to our senior secured credit facility, (2) DMS’s ability to attain the expected financial benefits from the ClickDealer transaction, (3) any impacts to the ClickDealer business from our acquisition thereof, (4) the COVID-19 pandemic or other public health crises; (5) management of our international expansion as a result of the ClickDealer acquisition; (6) changes in client demand for our services and our ability to adapt to such changes; (7) the entry of new competitors in the market; (8) the ability to maintain and attract consumers and advertisers in the face of changing economic or competitive conditions; (9) the ability to maintain, grow and protect the data DMS obtains from consumers and advertisers, and to ensure compliance with data privacy regulations in newly entered markets; (10) the performance of DMS’s technology infrastructure; (11) the ability to protect DMS’s intellectual property rights; (12) the ability to successfully source, complete and integrate acquisitions; (13) the ability to improve and maintain adequate internal controls over financial and management systems, and remediate material weaknesses therein, including any integration of the ClickDealer business; (14) changes in applicable laws or regulations and the ability to maintain compliance; (15) our substantial levels of indebtedness; (16) volatility in the trading price of our common stock and warrants; (17) fluctuations in value of our private placement warrants; and (18) other risks and uncertainties indicated from time to time in DMS’s filings with the SEC, including those under “Risk Factors” in DMS’s Annual Report on Form 10-K and its subsequent filings with the SEC. There may be additional risks that we consider immaterial or which are unknown, and it is not possible to predict or identify all such risks. DMS cautions that the foregoing list of factors is not exclusive. DMS cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. DMS does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.

About DMS:

Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of data-driven, technology-enabled digital performance advertising solutions connecting consumers and advertisers within the auto, home, health, and life insurance, plus a long list of top consumer verticals. The DMS first-party data asset, proprietary advertising technology, significant proprietary media distribution, and data-driven processes help digital advertising clients de-risk their advertising spend while scaling their customer bases. Learn more at https://digitalmediasolutions.com. 

Investor Relationsinvestors@dmsgroup.com 

For inquiries related to media, contact marketing@dmsgroup.com 

For the full press release, please visit https://investors.digitalmediasolutions.com/news/default.aspx 

DIGITAL MEDIA SOLUTIONS, INC.Consolidated Balance Sheets(in thousands, except per share data)

	June 30, 2023				December 31, 2022
	(unaudited)
Assets
Current assets:
Cash and cash equivalents	$	25,212			$	48,839
Accounts receivable, net of allowances of $3,942 and $4,656, respectively		37,766				48,109
Prepaid and other current assets		2,005				3,296
Income tax receivable		2,193				1,966
Total current assets		67,176				102,210
Property and equipment, net		16,513				17,702
Operating lease right-of-use assets, net		1,234				2,187
Goodwill		48,444				77,238
Intangible assets, net		42,498				27,519
Deferred tax assets		1,367				—
Other assets		680				765
Total assets	$	177,912			$	227,621
Liabilities, Preferred Stock and Stockholders' Deficit
Current liabilities:
Accounts payable	$	36,494			$	39,908
Accrued expenses and other current liabilities		8,864				7,101
Current portion of long-term debt		2,250				2,250
Tax Receivable Agreement liability		164				164
Operating lease liabilities - current		2,113				2,175
Contingent consideration payable - current		1,500				1,453
Total current liabilities		51,385				53,051
Long-term debt		264,149				254,573
Deferred tax liabilities		375				1,112
Operating lease liabilities - non-current		1,211				2,232
Warrant liabilities		3,202				600
Contingent consideration payable - non-current		2,268				—
Total liabilities		322,590				311,568
Preferred stock, $0.0001 par value, 100,000 shares authorized; 80 Series A and 60 Series B convertible redeemable issued and outstanding, respectively at June 30, 2023		16,334				—
Stockholders' deficit:
Class A common stock, $0.0001 par value, 500,000 shares authorized; 40,094 issued and outstanding at June 30, 2023		4				4
Class B convertible common stock, $0.0001 par value, 60,000 shares authorized; 25,699 issued and outstanding at June 30, 2023		3				3
Class C convertible common stock, $0.0001 par value, 40,000 authorized; none issued and outstanding at June 30, 2023		—				—
Additional paid-in capital		(9,766	)			(14,054	)
Treasury stock, at cost, 138 and 0 shares, respectively		(211	)			(181	)
Cumulative deficit		(85,792	)			(32,896	)
Total stockholders' deficit		(95,762	)			(47,124	)
Non-controlling interest		(65,250	)			(36,823	)
Total deficit		(161,012	)			(83,947	)
Total liabilities, preferred stock and stockholders' deficit	$	177,912			$	227,621

DIGITAL MEDIA SOLUTIONS, INC.Consolidated Statements of Operations(Unaudited)(in thousands, except per share data)

	Three Months Ended June 30,								Six Months Ended June 30,
	2023				2022				2023				2022
Net revenue	$	82,551			$	91,197			$	172,863			$	200,307
Cost of revenue (exclusive of depreciation and amortization)		63,343				67,784				131,384				145,624
Salaries and related costs		11,489				13,237				23,715				26,945
General and administrative expenses		12,124				12,444				24,979				23,544
Depreciation and amortization		5,872				7,173				10,955				14,233
Impairment of goodwill		33,795				—				33,795				—
Impairment of intangible assets		7,791				—				7,791				—
Acquisition costs		658				279				3,003				292
Change in fair value of contingent consideration liabilities		(90	)			(55	)			(77	)			2,536
Loss from operations		(52,431	)			(9,665	)			(62,682	)			(12,867	)
Interest expense, net		7,045				3,817				13,743				7,502
Change in fair value of warrant liabilities		(9,829	)			(1,640	)			(6,065	)			(3,480	)
Gain on disposal of assets		(3	)			—				(3	)			—
Net loss before income taxes		(49,644	)			(11,842	)			(70,357	)			(16,889	)
Income tax (benefit) expense		(2,151	)			45				(2,163	)			355
Net loss		(47,493	)			(11,887	)			(68,194	)			(17,244	)
Net loss attributable to non-controlling interest		(18,553	)			(4,905	)			(26,639	)			(7,121	)
Net loss attributable to Digital Media Solutions, Inc.	$	(28,940	)		$	(6,982	)		$	(41,555	)		$	(10,123	)
Weighted-average Class A common shares outstanding – basic		40,094				39,553				39,805				37,969
Weighted-average Class A common shares outstanding – diluted		40,094				65,252				39,805				63,682
Loss per share attributable to Digital Media Solutions, Inc.:
Basic – per Class A common shares	$	(1.00	)		$	(0.18	)		$	(1.33	)		$	(0.27	)
Diluted – per Class A common shares	$	(1.00	)		$	(0.18	)		$	(1.33	)		$	(0.27	)

DIGITAL MEDIA SOLUTIONS, INC.Consolidated Statements of Cash Flows(Unaudited)(in thousands)

	Six Months Ended June 30,
	2023				2022
Cash flows from operating activities
Net loss	$	(68,194	)		$	(17,244	)
Adjustments to reconcile net loss to net cash used in operating activities
Allowance for credit losses, net		1,350				1,339
Depreciation and amortization		10,955				14,233
Amortization of right-of-use assets		295				—
Gain on disposal of assets		(3	)			—
Impairment of goodwill		33,795				—
Impairment of intangible assets		7,791				—
Lease restructuring charges		—				2
Stock-based compensation, net of amounts capitalized		2,168				3,908
Amortization of debt issuance costs		787				938
Deferred income tax benefit, net		(2,104	)			(785	)
Change in fair value of contingent consideration		(77	)			2,536
Change in fair value of warrant liabilities		(6,065	)			(3,480	)
Loss from preferred warrants issuance		553				—
Change in income tax receivable and payable		(227	)			631
Change in accounts receivable		15,952				4,026
Change in prepaid expenses and other current assets		1,457				2,585
Change in operating right-of-use assets		630				—
Change in accounts payable and accrued expenses		(8,743	)			(1,275	)
Change in operating lease liabilities		(1,094	)			—
Change in other liabilities		—				27
Net cash (used in) provided by operating activities		(10,774	)			7,441
Cash flows from investing activities
Additions to property and equipment		(2,985	)			(3,197	)
Acquisition of business, net of cash acquired		(31,820	)			(2,579	)
Net cash used in investing activities		(34,805	)			(5,776	)
Cash flows from financing activities
Proceeds from borrowings on revolving credit facilities		10,000				—
Payments of long-term debt and notes payable		(1,125	)			(1,126	)
Proceeds from preferred shares and warrants issuance, net		13,107				—
Purchase of treasury stock related to stock-based compensation		(30	)			—
Distributions to non-controlling interest holders		—				(563	)
Net cash provided by (used in) financing activities		21,952				(1,689	)
Net change in cash and cash equivalents		(23,627	)			(24	)
Cash and cash equivalents, beginning of period		48,839				26,394
Cash and cash equivalents, end of period	$	25,212			$	26,370
Supplemental Disclosure of Cash Flow Information
Cash Paid During the Period For
Interest	$	6,725			$	6,524
Income taxes		167				—
Non-Cash Transactions:
Contingent and deferred acquisition consideration	$	2,457			$	2,964
Stock-based compensation capitalized in property and equipment		332				208
Capital expenditures included in accounts payable		174				269

Non-GAAP Financial Measures

In addition to providing financial measurements based on accounting principles generally accepted in the United States of America (“GAAP”), this earnings release includes additional financial measures that are not prepared in accordance with GAAP (“non-GAAP”), including Variable Marketing Margin, Adjusted EBITDA, Unlevered Free Cash Flow, Adjusted Net Income and Adjusted EPS. A reconciliation of non-GAAP financial measures to the most directly comparable GAAP financial measures can be found below.

As explained further below, we use these financial measures internally to review the performance of our business units without regard to certain accounting treatments, non-operational, extraordinary or non-recurring items. We believe that presentation of these non-GAAP financial measures provides useful information to investors regarding our results of operations. Because of these limitations, management relies primarily on its GAAP results and uses non-GAAP measures only as a supplement.

Variable Marketing Margin

Variable Marketing Margin is a measure of the efficiency of the Company’s revenue generation efforts, measuring revenue after subtracting the variable marketing and direct media costs that are directly associated with revenue generation. Variable Marketing Margin and Variable Marketing Margin % of revenue are key reporting metrics by which the Company measures the efficacy of its marketing and media acquisition efforts.

Variable Marketing Margin is defined as revenue less variable marketing expense. Variable marketing expense is defined as the expense attributable to variable costs paid for direct marketing and media acquisition costs, and includes only the portion of cost of revenue attributable to costs paid for this direct marketing activity and advertising acquired for resale to the Company’s customers, and excludes overhead, fixed costs and personnel-related expenses. The majority of these variable advertising costs are expressly intended to drive traffic to our websites and to our customers’ websites, and these variable advertising costs are included in cost of revenue on the company's consolidated statements of operations.

Below is a reconciliation of net loss to Variable Marketing Margin and net loss % of revenue to Variable Marketing Margin % of revenue.

The following table provides a reconciliation of Variable Marketing Margin to net loss, the most directly comparable GAAP measure (in thousands, except percentages):

	Three Months Ended June 30,								Six Months Ended June 30,
	2023				2022				2023				2022
Net loss	$	(47,493	)		$	(11,887	)		$	(68,194	)		$	(17,244	)
Net loss % of revenue		(58	)%			(13	)%			(39	)%			(9	)%
Adjustments to reconcile to variable marketing margin:
Cost of revenue adjustment (1)		3,436				6,400				8,106				13,177
Salaries and related costs		11,489				13,237				23,715				26,945
General and administrative expenses		12,124				12,444				24,979				23,544
Acquisition costs		658				279				3,003				292
Depreciation and amortization		5,872				7,173				10,955				14,233
Impairment of goodwill		33,795				—				33,795				—
Impairment of intangible assets		7,791				—				7,791				—
Change in fair value of contingent consideration		(90	)			2,536				(77	)			2,536
Change in fair value of warrant liabilities		(9,829	)			(1,640	)			(6,065	)			(3,480	)
Gain on disposal of assets		(3	)			—				(3	)			—
Interest expense, net		7,045				3,817				13,743				7,502
Income tax (benefit) expense		(2,151	)			45				(2,163	)			355
Total adjustments		70,137				44,291				117,779				85,104
Variable marketing margin	$	22,644			$	32,404			$	49,585			$	67,860
Variable marketing margin % of revenue		27	%			36	%			29	%			34	%

______________

(1) Represents amounts reported as cost of revenue that are not direct media costs associated with lead sales, which were added back for the purpose of the Variable Marketing Margin (“VMM”).

Adjusted EBITDA, Unlevered Free Cash Flow and Unlevered Free Cash Flow Conversion

Adjusted EBITDA is defined as net (loss) income, excluding (a) interest expense, (b)income tax (benefit) expense, (c) depreciation and amortization, (d) impairment of intangible assets, (e) change in fair value of warrant liabilities, (f) debt extinguishment, (g) stock-based compensation, (h) change in Tax Receivable Agreement liability, (i) restructuring costs, (j) acquisition costs, and (k) other expense.

In addition, we adjust to take into account estimated cost synergies related to our acquisitions. These adjustments are estimated based on cost-savings that are expected to be realized within our acquisitions over time as these acquisitions are fully integrated into DMS. These cost-savings result from the removal of cost and or service redundancies that already exist within DMS, technology synergies as systems are consolidated and centralized, headcount reductions based on redundancies, right-sized cost structure of media and service costs utilizing the most beneficial contracts within DMS and the acquired companies with external media and service providers. We believe that these non-synergized costs tend to overstate our expenses during the periods in which such synergies are still being realized.

Furthermore, in order to review the performance of the combined business over periods that extend prior to our ownership of the acquired businesses, we include the pre-acquisition performance of the businesses acquired. Management believes that doing so helps to understand the combined operating performance and potential of the business as a whole and makes it easier to compare performance of the combined business over different periods.

Unlevered Free Cash Flow is defined as Adjusted EBITDA, less capital expenditures, and Unlevered Free Cash Flow Conversion is defined as Unlevered Free Cash Flow divided by Adjusted EBITDA.

The following table provides a reconciliation between Adjusted net income and Adjusted EBITDA, and Unlevered Free Cash Flow, from Net loss, the most directly comparable GAAP measure (in thousands):

	Three Months Ended June 30,								Six Months Ended June 30,
	2023				2022				2023				2022
Net loss	$	(47,493	)		$	(11,887	)		$	(68,194	)		$	(17,244	)
Adjustments
Interest expense, net		7,045				3,817				13,743				7,502
Income tax (benefit) expense		(2,151	)			45				(2,163	)			355
Depreciation and amortization		5,872				7,173				10,955				14,233
Impairment of goodwill		33,795				—				33,795				—
Impairment of intangible assets		7,791				—				7,791				—
Change in fair value of warrant liabilities		(9,829	)			(1,640	)			(6,065	)			(3,480	)
Change in fair value of contingent consideration liabilities		(90	)			(55	)			(77	)			2,536
Legal and professional fees - Equity cure		1,680				—				3,282				1
Termination of DMS Voice		1,390				—				3,507				—
Stock-based compensation expense		910				2,066				2,168				3,908
Restructuring costs		250				1,784				742				2,178
Acquisition and other related costs (1)		902				279				3,816				292
Gain on disposal of assets		(3	)			—				(3	)			—
Other expense (2)		833				1,441				964				3,233
Adjusted EBITDA		902				3,023				4,261				13,514
Less: Capital Expenditures		1,770				1,580				2,985				3,197
Unlevered free cash flow	$	(868	)		$	1,443			$	1,276			$	10,317
Unlevered free cash flow conversion		(96.2	)%			47.7	%			29.9	%			76.3	%

____________________

(1) Includes transaction fees in connection with the ClickDealer acquisition, pre-acquisition expenses, preferred warrants issuance costs, and post-acquisition related costs.(2) Includes legal and professional fees associated with the strategic alternatives.

A reconciliation of Unlevered Free Cash Flow to net cash provided by operating activities, the most directly comparable GAAP measure, is presented below (in thousands):

	Three Months Ended June 30,								Six Months Ended June 30,
	2023				2022				2023				2022
Unlevered free cash flow	$	(868	)		$	1,443			$	1,276			$	10,317
Capital expenditures		1,770				1,580				2,985				3,197
Adjusted net income		902				3,023				4,261				13,514
Impairment of goodwill		33,795				—				33,795				—
Impairment of intangible assets		7,791				—				7,791				—
Acquisition and other related costs (1)		902				279				3,816				292
Change in fair value of contingent consideration liabilities		(90	)			(55	)			(77	)			2,536
Other expenses (2)		833				1,441				964				3,233
Stock-based compensation		910				2,066				2,168				3,908
Restructuring costs		250				1,784				742				2,178
Change in fair value of warrant liabilities		(9,829	)			(1,640	)			(6,065	)			(3,480	)
Legal and professional fees - Equity cure		1,680				—				3,282				1
Termination of DMS Voice		1,390				—				3,507				—
Subtotal before additional adjustments		(36,730	)			(852	)			(45,662	)			4,846
Less: Interest expense, net		7,045				3,817				13,743				7,502
Less: Income tax (benefit) expense		(2,151	)			45				(2,163	)			355
Allowance for credit losses		787				1,339				1,350				1,339
Amortization of right-of-use assets		53				—				295				—
Gain on disposal of assets		(3	)			—				(3	)			—
Impairment of goodwill		33,795				—				33,795				—
Impairment of intangible assets		7,791				—				7,791				—
Lease restructuring charges		—				2				—				2
Stock-based compensation, net of amounts capitalized		910				3,908				2,168				3,908
Amortization of debt issuance costs		397				938				787				938
Deferred income tax benefit, net		(2,654	)			(785	)			(2,104	)			(785	)
Change in fair value of contingent consideration		(90	)			2,536				(77	)			2,536
Change in fair value of warrant liabilities		(9,829	)			(3,480	)			(6,065	)			(3,480	)
Loss from preferred warrants issuance		—				—				553				—
Change in income tax receivable and payable		343				631				(227	)			631
Change in accounts receivable		17,323				4,026				15,952				4,026
Change in prepaid expenses and other current assets		2,114				2,585				1,457				2,585
Change in operating right-of-use assets		630				—				630				—
Change in accounts payable and accrued expenses		(15,377	)			(1,275	)			(8,740	)			(1,275	)
Change in operating lease liabilities		(557	)			—				(1,094	)			—
Change in other liabilities		—				27				—				27
Net cash (used in) provided by operating activities	$	(5,991	)		$	5,738			$	(10,774	)		$	7,441

____________________

(1) Includes transaction fees in connection with the ClickDealer acquisition, pre-acquisition expenses, preferred warrants issuance costs, and post-acquisition related costs.

(2) Includes legal and professional fees associated with the strategic alternatives.

Adjusted Net Income and Adjusted EPS

We use the non-GAAP measures Adjusted Net Income and Adjusted EPS to assess operating performance. Management believes that these measures provide investors with useful information on period-to-period performance as evaluated by management and comparison with our past financial and operating performance. Management also believes these non-GAAP financial measures are useful in evaluating our operating performance compared to that of other companies in our industry, as this metric generally eliminates the effects of certain items that may vary from company to company for reasons unrelated to overall operating performance. We define Adjusted Net Income (Loss) as net loss attributable to Digital Media Solutions, Inc. adjusted for (x) costs associated with the change in fair value of warrant liabilities, debt extinguishment, Business Combination, acquisition-related costs, equity based compensation and lease restructuring charges and (y) the reallocation of net income (loss) attributable to non-controlling interests from the assumed acquisition by Digital Media Solutions, Inc. of all units of Digital Media Solutions Holdings, LLC (“DMSH LLC”) (other than units held by subsidiaries of Digital Media Solutions, Inc.) for newly-issued shares of Class A Common Stock of Digital Media Solutions, Inc. on a one-to-one basis. We define adjusted pro forma net loss per share as adjusted pro forma net loss divided by the weighted-average shares of Class A Common Stock outstanding, assuming the acquisition by Digital Media Solutions, Inc. of all outstanding DMSH LLC units (other than units held by subsidiaries of Digital Media Solutions, Inc.) for newly-issued shares of Class A Common Stock on a one-to-one-basis.

The following table presents a reconciliation between GAAP Earnings Per Share and Non-GAAP Adjusted Net Income and Adjusted EPS (In thousands, except per share data):

	Three Months Ended June 30,								Six Months Ended June 30,
	2023				2022				2023				2022
Numerator:
Net loss	$	(47,493	)		$	(11,887	)		$	(68,194	)		$	(17,244	)
Net loss attributable to non-controlling interest		(18,553	)			(4,905	)			(26,639	)			(7,121	)
Accretion and dividend Series A and B convertible redeemable preferred stock		(11,341	)			—				(11,341	)			—
Net loss attributable to Digital Media Solutions, Inc. - Class A common stock - basic	$	(40,281	)		$	(6,982	)		$	(52,896	)		$	(10,123	)
Add: Income effects of Class B convertible common stock	$	—			$	(4,903	)		$	—			$	(7,116	)
Net loss attributable to Digital Media Solutions, Inc. - Class A common stock - diluted	$	(40,281	)		$	(11,885	)		$	(52,896	)		$	(17,239	)
Denominator:
Weighted-average Class A common shares outstanding – basic		40,094				39,553				39,805				37,969
Add: dilutive effects of Class B convertible common stock		—				25,699				—				25,713
Weighted-average Class A common shares outstanding – diluted		40,094				65,252				39,805				63,682
Net loss per common share:
Basic – per Class A common shares	$	(1.00	)		$	(0.18	)		$	(1.33	)		$	(0.27	)
Diluted – per Class A common shares	$	(1.00	)		$	(0.18	)		$	(1.33	)		$	(0.27	)

	Three Months Ended June 30,								Six Months Ended June 30,
	2023				2022				2023				2022
Numerator:
Net loss attributable to Digital Media Solutions, Inc. - Class A common stock - basic	$	(40,281	)		$	(6,982	)		$	(52,896	)		$	(10,123	)
Net loss attributable to Digital Media Solutions, Inc. - Class A common stock - diluted		(40,281	)			(11,885	)			(52,896	)			(17,239	)
Add adjustments:
Change in fair value of warrant liabilities		(9,829	)			(1,640	)			(6,065	)			(3,480	)
Acquisition costs		902				279				3,816				292
Change in fair value of contingent consideration liabilities		(90	)			(55	)			(77	)			2,536
Restructuring costs		250				1,784				742				2,178
Stock-based compensation expense		910				2,066				2,168				3,908
		(7,857	)			2,434				584				5,434
Adjusted net loss attributable to Digital Media Solutions, Inc. - basic		(48,138	)			(4,548	)			(52,312	)			(4,689	)
Adjusted net loss attributable to Digital Media Solutions, Inc. - diluted		(48,138	)			(9,451	)			(52,312	)			(11,805	)
Denominator:
Weighted-average shares outstanding - basic		40,094				39,553				39,805				37,969
Weighted-average LLC Units of DMSH, LLC that are convertible into Class A common stock		25,699				25,728				25,699				25,699
Weighted-average Preferred Stock Units that are convertible into Class A common stock		4,884				—				4				—
		70,677				65,281				65,508				63,668
Adjusted EPS - basic	$	(0.68	)		$	(0.07	)		$	(0.80	)		$	(0.07	)
Adjusted EPS - diluted	$	(0.68	)		$	(0.14	)		$	(0.80	)		$	(0.19	)