BOSTON and WELLESLEY, Mass., Dec. 3, 2024
/PRNewswire/ -- Sun Life U.S. and the Boston Celtics have wrapped
the 11th year of #SunLifeDunk4Diabetes, raising
$105,000 for the YMCA of Greater Boston. Held during National Diabetes
Month in November, the campaign supports the YMCA's Healthy Habits
program, a 10-week educational course that helps people better
manage their health and wellness, and avoid or reverse a type 2
diabetes diagnosis. Each Celtics dunk in November generated
$1,000 from Sun Life, with a total
matching donation of up to $25,000
from the Boston Celtics Shamrock Foundation. The Celtics delivered
an incredible 60 dunks, led by Neemias Queta, with 25 dunks, and
Jayson Tatum, with 13.
"We are fortunate to have such incredible support from an iconic
team like the Celtics and a local company like Sun Life that has
consistently shown a commitment to the health and wellness of the
Greater Boston community," said
David Shapiro, CEO of the YMCA of
Greater Boston. "Diabetes
continues to be more prevalent in underserved communities and is a
major health risk that can lead to more challenging health
conditions down the road. We are grateful for the ongoing support
for our Healthy Habits program, so that we can reach more families
in need."
The campaign also relies on fans to bolster donations. Celtics
fans voted on Instagram more than 130,000 times for their favorite
dunk of the week, generating additional donations with each
vote.
Week 1 winner: Jaylen Brown at
Charlotte
Week 2 winner: Jayson Tatum vs.
Brooklyn
Week 3 winner: Neemias Queta vs. Toronto
Week 4 winner: Jayson Tatum vs.
Cleveland
"We love the #SunLifeDunk4Diabetes campaign because it directly
involves our amazing fans and allows them to help support this
worthwhile cause," said Ted Dalton,
Boston Celtics Chief Partnership Officer. "The Celtics organization
is committed to supporting the health and wellness of the
Greater Boston community, and
along with our partners at Sun Life and the Greater Boston YMCA, we
are so grateful to be able to continue the program this
season."
As a long-time partner of the Celtics, Sun Life has leveraged
the team's community presence to support programs and organizations
that expand access to health services for those who need them most.
In addition to #SunLifeDunk4Diabetes, Sun Life and the Celtics
offer the annual Fit to Win program for kids at various YMCA of
Greater Boston locations.
"Throughout our relationship with the Celtics we have pursued a
shared goal of raising diabetes awareness and helping at-risk
communities and the organizations that support them," said
Dan Fishbein, M.D., president of Sun
Life U.S. "The YMCA of Greater
Boston provides many valuable services and programs to those
in need, which aligns with our focus of helping people access care
and live healthier lives. It's also fun when the campaign involves
the players, and it doesn't hurt that the Celtics have some of the
best dunkers in the NBA."
Now in its 11th year, the #SunLifeDunk4Diabetes
campaign has raised more than $1
million for the YMCA of Greater
Boston. The Healthy Habits program teaches participants
nutrition, fitness, and wellness lifestyle habits, with the goal of
reducing their risk for diabetes. To date, the program has served
nearly 1,000 individuals in Greater
Boston.
Sun Life U.S. is also a partner of the Maine Celtics, the NBA
G-League affiliate of the Boston Celtics.
About Sun Life
Sun Life is a leading
international financial services organization providing asset
management, wealth, insurance and health solutions to individual
and institutional Clients. Sun Life has operations in a number of
markets worldwide, including Canada, the United
States, the United Kingdom,
Ireland, Hong Kong, the
Philippines, Japan,
Indonesia, India, China,
Australia, Singapore, Vietnam, Malaysia and Bermuda. As of September 30, 2024, Sun Life had total assets
under management of C$1.51 trillion.
For more information, please visit www.sunlife.com.
Sun Life Financial Inc. trades on the Toronto (TSX), New
York (NYSE) and Philippine (PSE) stock exchanges under the
ticker symbol SLF.
Sun Life U.S. is one of the largest providers of employee and
government benefits, helping approximately 50 million Americans
access the healthcare and coverage they need. Through employers,
industry partners and government programs, Sun Life U.S. offers a
portfolio of benefits and services, including dental, vision,
disability, absence management, life, supplemental health, medical
stop-loss insurance, and healthcare navigation. Sun Life employs
more than 8,500 people in the U.S., including associates in our
partner dental practices and affiliated companies in asset
management. Group insurance policies are issued by Sun Life
Assurance Company of Canada
(Wellesley Hills, Mass.), except
in New York, where policies are
issued by Sun Life and Health Insurance Company (U.S.)
(Lansing, Mich.). For more
information visit our website and newsroom.
About YMCA of Greater
Boston
The YMCA of Greater
Boston, one of Massachusetts leading nonprofits and America's
first Y, is dedicated to enhancing the mind, body, and spirit of
individuals and families in our communities. For more than 170
years, the Y has been developing skills and emotional well-being
through education and training, welcoming and connecting diverse
populations, preventing chronic disease and building healthier
communities. We provide welcoming, belonging, and opportunity for
all.
Media contacts
Devon Fernald
Sun Life U.S.
Devon.Portney.Fernald@sunlife.com
781-800-3609
Connect with Sun Life U.S.
https://www.facebook.com/SLFUnitedStates
https://www.linkedin.com/company/sun-life-financial
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SOURCE Sun Life U.S.