Molson Coors Beverage Company Expands Partnership With ZOA Energy Through Increased Investment
11 Septiembre 2023 - 6:45AM
Business Wire
Step-up investment strengthens Molson Coors’
portfolio buildout beyond the beer aisle
Molson Coors Beverage Company ("MCBC" or "Molson Coors")
(NYSE: TAP, TAP.A) has reached an agreement to expand its
partnership with ZOA Energy, a leading energy drink brand
co-founded by Dwayne “The Rock” Johnson, Dany Garcia, Dave Rienzi
and John Shulman. Molson Coors will strengthen its investment in
ZOA as it furthers a push that began in 2019 to expand beyond its
beer roots by becoming a total beverage company.
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With Molson Coors as a partner, ZOA will leverage the investment
to increase media and marketing to drive incremental sales and
expand distribution to international markets. Molson Coors will
continue to be ZOA’s exclusive distribution partner and will assume
a presence on its board as part of the agreement.
Molson Coors and ZOA first struck a partnership with the launch
of the brand in 2021, and today, ZOA is available at more than
42,000 retail locations and more than 160,000 points of
distribution across the U.S. and Canada.
“This investment is another meaningful step for Molson Coors and
our transformation into a total-beverage company,” said Chief
Commercial Officer, Michelle St. Jacques. “ZOA is an incredible
brand in a growing category, so we’re fueling it with the right
resources to scale and accelerate its results to become a bigger
player in the energy space.”
The partnership comes on the heels of Molson Coors’ recent
acquisition of Blue Run Spirits, which also complements the
company’s Beyond Beer strategy as its portfolio expands to include
an array of powerhouse brands in growing categories and new routes
to market.
ZOA reported more than $100 million in sales in 2022 and 138%
year-over-year growth. With Molson Coors’ expanded minority stake,
ZOA will be positioned for further – and aggressive – growth across
its retail and direct-to-consumer business. By way of Molson Coors’
expanded stake, ZOA plans to double its media investment in
2024.
“We founded ZOA Energy to deliver the best quality energy drink
formulations to the marketplace. Through innovation and commitment,
we’ve created a range of high-quality products that both fuel the
daily lives of our customers and taste great,” said Dwayne “The
Rock” Johnson. “With Molson Coors, a trusted partner that shares
our passion for beverages, we can further deliver on that promise
to an even wider audience.”
ZOA is already in the midst of a big 2023 that includes product
innovation, fresh new flavors and an eye-catching new can design.
ZOA recently added two new flavors to its lineup, including
Strawberry Watermelon, and Cherry Limeade.
Paired with its redesign, ZOA recently unveiled its “Fuel
Something Bigger,” initiative, where it will more than double its
marketing investment, focusing on this new campaign and shopper
marketing efforts through a variety of channels including digital,
out-of-home, and paid social media.
“The entire ZOA family couldn’t be more thrilled with the
expanded Molson Coors relationship and the many opportunities for
growth this collaboration creates,” Johnson added. “We’re grateful
to play a pivotal role in Molson Coors’ investment into their
Beyond Beer growth and most importantly, playing a role in the
wellness journeys of our loyal and growing consumers as we continue
crafting drinks that help them show up as their best selves.”
“We’ve been building our beyond beer portfolio steadily for
years, and it’s paying off,” St. Jacques added. “We think ZOA is
poised to be the next big energy drink brand, and it’s a great
example of investing in a brand that’s disrupting a growing
category.”
ABOUT MOLSON COORS BEVERAGE
COMPANY
For more than two centuries, Molson Coors has brewed beverages
that unite people for all life's moments. From Coors Light, Miller
Lite, Molson Canadian, Carling, Madrí Excepcional and Staropramen
to Coors Banquet, Blue Moon Belgian White, Leinenkugel's Summer
Shandy, Vizzy Hard Seltzer, Topo Chico Hard Seltzer, Simply Spiked
Lemonade, ZOA Energy, Blue Run Spirits, Creemore Springs and more,
Molson Coors produces some of the most beloved and iconic brands
ever made. While the company's history is rooted in beer, Molson
Coors offers a modern portfolio that expands beyond the beer aisle
with energy drinks, bottled spirits, ready-to-drink cocktails,
cider and more. To learn more about Molson Coors Beverage Company,
visit molsoncoors.com.
ABOUT ZOA ENERGY
ZOA Energy is here to activate the world’s potential: giving
people the fuel they need to show up as their best selves.
Developed by strength and conditioning coach, Dave Rienzi; global
icon and businessman, Dwayne Johnson; global entrepreneur and
chairwoman, Dany Garcia; and entrepreneur and investor, John
Shulman, ZOA is taking the category to new heights. The ZOA
portfolio features both better-for-you energy drinks and a
pre-workout supplement––all of which are made with high-quality
ingredients, natural flavors and colors, and natural caffeine from
green tea and green coffee for clean energy. For more information,
please visit ZOAEnergy.com. Follow us on Twitter, Instagram and
Facebook.
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version on businesswire.com: https://www.businesswire.com/news/home/20230911884398/en/
Rachel Dickens rachel.dickens@molsoncoors.com
Molson Coors Beverage (NYSE:TAP)
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