HLF High Liner Foods Inc

Extensive scallop portfolio is now available in a variety of species and sizes

High Liner Foods Incorporated, the leading North American value-added frozen seafood company, announced today the launch of the American Pride Seafood brand scallop line. With American Pride Seafood brand scallops, all foodservice operators have the opportunity to add delicious scallops to their menus without the barriers of cost, availability and selection. In addition, customers who already purchase frequently from High Liner Foods now have the convenience and flexibility to order their specific scallop needs along with existing orders for more efficient sourcing.

“Scallops are a highly sought-after item on many restaurant menus, whether as an appetizer, pasta topper, or dinner entree,” said American Pride Seafood Marketing Manager Kerry Clift. "With American Pride Seafood scallops from High Liner Foods, it has never been easier for all operators to profitably menu scallops, not just fine dining restaurants." While nearly 70 percent of fine dining menus feature scallops as an appetizer or entrée, according to Datassential MenuTrends, casual and midscale dining menus are showing increased usage of scallops as well. Seared scallops appear as an entrée on 41 percent more menus than just two years ago, with seared, grilled, and pan-seared the top three most popular scallop preparation methods.

The American Pride Seafood brand scallop portfolio features all natural domestic scallops harvested in the North Atlantic and landed in New Bedford, America's scallop capital. In addition, the extensive portfolio of 36 different scallop options includes processed scallops, Hokkaido sea scallops, bay scallops, and specialty bacon-wrapped scallops for the most complete offering of scallops in the foodservice industry.

For more information about the American Pride Seafood brand of High Liner Foods, visit www.highlinerfs.com/amercianprideseafood. Stay connected with High Liner Foodservice on Facebook: http://www.facebook.com/HighLinerFoodservice.

About High Liner Foods

High Liner Foods is the leading North American processor and marketer of value-added frozen seafood. High Liner Foods' retail branded products are sold throughout the United States, Canada and Mexico under the High Liner, Fisher Boy, Mirabel, and Sea Cuisine labels, and are available in most grocery and club stores. The Company also sells branded products under the High Liner, Icelandic Seafood, FPI, Viking, Mirabel, Samband of Iceland, and American Pride Seafood labels to restaurants and institutions, and is the major supplier of private label value-added frozen seafood products to North American food retailers and food service distributors. High Liner Foods is a publicly traded Canadian company, trading under the symbol HLF on the Toronto Stock Exchange.

Matter Communications for High Liner Foods (USA), Inc.Erik Arvidson, 978-518-4542HighLiner@matternow.comwww.matternow.com

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