QYOU Media Provides Shareholder Update
26 Marzo 2020 - 12:52PM
QYOU Media Inc. (TSXV: QYOU, OTCQB: QYOUF) ("QYOU Media" or the
"Company"), a next generation global media company powered by
creators and influencers that curates, packages and distributes
premium digital video for television and multiscreen distribution,
is providing the following update on corporate activity during the
recent lockdowns occurring as a result of the Covid-19 pandemic.
The Q India, a Hindi language channel featuring
India’s most popular digital content and social superstars, was
launched in November 2017 at that time available in 14 million
television homes. It has grown in less than three years to
currently being available to over 500 million Indians via 45
million satellite and cable television homes with partners
including TATA Sky and Airtel DTH; over 300 million OTT users via
digital platforms including MX Player, ZEE5, and Dish Watcho; and
over 155 million mobile platforms including JioTV, Airtel Xstream
and SNAP.
Due to the necessity of citizens in India to
“shelter in place” during a 21 day country wide government ordered
lockdown, viewership of video content across television, OTT and
mobile video platforms is continuing to rise rapidly with channels
and programs reporting massive viewership increases. The Q
India anticipates being a beneficiary of this viewership increase
due to its unique television offering in India of digital content
featuring social superstars and via non-television broadcast
platforms all of which are experiencing significant viewership
spikes. Shareholders can view a sample of The Q India content via
these links:
Hindi: https://www.youtube.com/watch?v=-t40IidnHSA&feature=youtu.beEnglish:
https://www.youtube.com/watch?v=TWa0nHp_DOs&feature=youtu.be
Today, The Q India launched “The Q Watch
Party”, a campaign to promote increased viewership and
engagement in India during this crisis. This will include special
event programming over the next 21 days to enlist actual “watch
parties” for The Q India programs along with creator and social
media star promotions to feature The Q India as the place where
“the watch party goes on 24/7”. This campaign is designed to
attract brands and sponsors that are looking to provide some
positive relief for Indians during this lockdown crisis.
Krishna Menon, Chief Revenue Office of The Q
India commented, “As a reminder to shareholders, the long term
strategy for The Q India was threefold: i) to build the top and
most popular Hindi language channel featuring India’s top digital
and social stars focused on Young Indians (’20 to 30 year olds’);
ii) to build pan Indian distribution across all content platforms
including television; and iii) with elements i) and ii) of the
strategy successfully implemented, to monetize via ad sales and
sponsorships which activity began this quarter (Q1 2020). We became
officially rated by India’s official Broadcast Audience Research
Council (BARC) earlier this quarter and we can now support full
monetization of our television viewership. We hope to bring some
joy and fun to the lives of our viewers during this difficult
period for India and the world.”
QYOU Media's CEO, Curt Marvis, stated, “We
believe the rise in the trading volumes of QYOU Media shares is in
part driven by the growing global focus on media companies that are
delivering video content to consumers during this time of extreme
lockdown provisions. There is no undisclosed material information
to report. We intend to continue to take advantage of opportunities
to provide some entertainment and relief to people who are forced
to stay at home during these challenging times.”
About QYOU Media Inc.
QYOU Media is a growing global media company
powered by creators and influencers. We curate, package and market
premium content from leading digital video creators for multiscreen
& multi platform distribution. Founded and created by industry
veterans from Lionsgate, MTV and Disney, QYOU Media’s millennial
and Gen Z-focused products include linear television networks,
genre-based series, influencer marketing campaigns, mobile apps,
and video-on-demand formats. QYOU Media content reaches more than
500 million consumers around the world. Experience our work at
www.qyoumedia.com.
Forward-Looking Statements
This press release may contain "forward-looking
information" and "forward-looking statements" within the meaning of
applicable securities laws, including, without limitation, the
Company’s future plans and anticipated results, the strengthening
of the Company’s position in India, growth in the influencer
marketing segments of the Company’s business, and new strategic
partnerships All information contained herein that is not clearly
historical in nature may constitute forward-looking information.
Forward-looking statements are necessarily based upon a number of
estimates and assumptions that, although considered reasonable by
management, are inherently subject to significant business,
economic and competitive risks, uncertainties and contingencies
that may cause actual financial results, performance or
achievements to be materially different from the estimated future
results, performance or achievements expressed or implied by those
forward-looking statements and the forward-looking statements are
not guarantees of future performance. Additional risks and
uncertainties regarding QYOU Media are described in its publicly
available disclosure documents, filed by QYOU Media on SEDAR at
www.sedar.com except as updated herein. The forward-looking
statements contained in this news release represent QYOU Media’s
expectations as of the date of this news release, or as of the date
they are otherwise stated to be made, and subsequent events may
cause these expectations to change. Except as required by law, QYOU
Media undertakes no obligation to publicly update or revise any
forward-looking statements, whether as a result of new information,
future events or otherwise, except as may be required by law.
Readers are cautioned not to put undue reliance on these
forward-looking statements.
Neither the TSX Venture Exchange nor its
Regulation Services Provider (as that term is defined in the
policies of the TSX Venture Exchange) accepts responsibility for
the adequacy or accuracy of this release.
Contacts
Jeff Walker,Investor Relations for QYOU Media+1
403 221 0915jeff@howardgroupinc.com
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