UPCO Universal Potash Corp (CE)

Universal Potash Corporation (the "Company") (PINKSHEETS: UPCO) is pleased to announce the Company has engaged Harrison Land Services (HLS) to coordinate the regulatory process as well as direct an extensive environmental analysis of the planned exploration areas and has initiated its exploration permit process for our newly acquired lease applications northwest of Moab in the Paradox Basin of Utah. The Company expects the EA work to be complete in 60 days and our exploration permit approval which will provide clearance for immediate exploratory drilling. The application process approval is expected to take approximately 90 days which fits with our 2011 timeline.

The financial markets are showing significant support for Potash development projects and producers, "...and during our Permit Process UPCO will continue to pursue the aggressive acquisition of additional strategic mineral holdings. We have had numerous business opportunities and 'offers of financing' enquiries and our plans are to close a commitment for up to $1,300,000 in development and expansion capital in the 1st Quarter of 2011. The engagement of Harrison Land Services and its CEO, Gavin Harrison will allow management to continue to move Universal Potash forward building on our current quality assets," stated Kevin M. Murphy, CEO of Universal Potash Corp.

About Harrison Land Services - Headed by CEO Gavin Harrison is a well recognized firm in the Potash, Oil and Gas, Precious Metals and Uranium fields. HLS provides a comprehensive portfolio of Field Recon, GIS Data Collection & Compilation, GPS Field Navigation, Map and Data Preparation, Research of Surface and Mineral Estates, locating, mapping and probing historic drill holes, mineralized outcrops and red-ox paleo channels. HLS assists its clients in the preparation of geologic, geographic, claim and drill maps, notice of locations, and state mineral lease applications to maintain within compliance of local, state and federal government agencies standards.

About Universal Potash Corp. - Universal Potash Corp. is an acquisition driven exploration stage potash mining corporation dedicated to increasing shareholder value. The Management of Universal Potash's principal focus is the acquisition of premium leasehold properties and the future development of these properties and business interest on a global basis. Management efforts are channeled into building Shareholder value as we are building Universal Potash Corp. into an international enterprise and becoming a key player in meeting the growing challenge of feeding the world.

"Safe Harbor" Statement: Under the Private Securities Litigation Reform Act of 1995: The statements in all press releases that relate to the company's expectations, with regard to the future impact on the company's results from new projects in development, are forward-looking statements. A complete disclosure of our "SAFE HARBOR "statement is posted on our website at www.UniversalPotash.com under the heading "NEWS."

Contact: Kevin M. Murphy CEO CEO@UniversalPotash.com Investor Relations Toll Free 1-877-331-8777