RNS Number:7440P
Emblaze Ld
15 September 2003





PORTUGAL'S OPTIMUS SELECTS EMBLAZE FOR FULL DEPLOYMENT OF MOBILE MEDIA SERVICES



Ra'anana, Israel, September 15, 2003 - Emblaze Ltd. (LSE: BLZ) today announced
that it has been selected by Optimus, Portugal's fastest growing mobile phone
operator, for the immediate launch of a full deployment of mobile media
services.



The Emblaze EMplatformTM will be integrated with Optimus' billing and legacy
systems, operating on GSM/GPRS networks and will enable Optimus' customers to
browse, select and download news, weather and entertainment video clips via a
portal on a range of mobile handsets and smartphones. All devices will be
embedded with the Emblaze EMplayerTM for playback of both MP4 and Windows Media
video formats.



Optimus, with 2.1 million subscribers, is one of the first telecommunications
companies in Portugal to offer its subscribers enhanced services of powerful
next-generation multimedia applications over GPRS networks.



Emblaze Systems provides a customized, media centric, end-to-end solution for
wireless multimedia, enabling wireless operators to create, manage and deliver
rich media services and offer a personalized communications experience to their
wireless subscribers. The Emblaze solution runs on all networks, including GSM/
GPRS, EDGE, UMTS, CDMA, 1X, and EVDO. It is compatible with all leading formats,
such as MPEG4, Windows Media. This is the fourth commercial launch for Emblaze
Systems.



Pinto Carrea, Chief Technology Officer of Optimus said: "We are delighted to
offer an advanced range of communication and entertainment services that our
customers really want. After a series of tough field trials over several months,
we opted for the Emblaze solution because their performance was by far the best
in video quality and architecture.  We look forward to a fruitful and long-term
relationship with them."



Itai Ben-Dor, Chief Executive Officer of Emblaze Systems said: "Optimus has a
reputation as an innovative company and we are very pleased to be part of their
vision - to be at the forefront of the delivery of multi-media services in
Portugal. Throughout Europe, Emblaze is involved in many commercial launches of
mobile video services. Today's announcement is a further endorsement of the
superior quality of Emblaze's technology."



Enquiries:


Emblaze
Itai Ben-Dor                                         + 972 9 7699716
Doron Cohen                                          + 972 9 7699831

Brunswick
Harry Chathli, Craig Breheny, Chi Lo                 + 44 207 404 5959




Notes to Editors

About Optimus


Since its launch in 1998, Optimus has been continuously growing in the
Portuguese market with one goal in mind: To lead the Portuguese
telecommunications market by making peoples live easier. By the end of first
quarter 2003, Optimus had already achieved more than 2.1 million customers and
reached a market share of 22.4%.



Optimus is the only telecommunication's operator in the world to have received
three GSM Award's for three consecutive years and has been recently recognized
by the national telecommunications regulator as the best network operator in the
Portuguese market. Launching new products and services in Portuguese market -
mobile portals, SMS information services, entertainment services, GPRS services
- Optimus is also in the lead on the deployment of new technologies.



For more information about Optimus, please visit the corporate Web site at
www.optimus.pt



About Emblaze Systems



Emblaze Systems, established in 1994 and part of the Emblaze group of companies,
is a leading provider of customized, media centric, end-to-end solutions for
wireless multimedia. The Emblaze solution comprises a suite of products and
professional services supporting the entire process of creating, managing and
delivering mobile rich media services.



The Emblaze solution is compliant with 3GPP, 3GPP2, MPEG-4 and other globally
recognized standards on interoperability. Emblaze continues to play a key role
in setting industry standards, as a founding and active member of leading
organizations including 3GPP, OMA and the PSS Activity Group within IMTC.



The company went public in 1996 and is traded on the London Stock Exchange
(BLZ).



www.emblaze.com



About the Emblaze Group (Emblaze Ltd)



Emblaze Ltd consists of four companies sharing a common vision to lead the
market transformation to rich media personal communication.



Emblaze Systems, a leading provider of media centric end-to-end solutions for
wireless multimedia; AlphaCell a wireless rich media smart phone design house;
Orca Interactive, a global market leader in the development of highly scalable
solutions for commercial iTV services; and Emblaze Semiconductor, a fabless IC
company specializing in highly integrated digital multimedia chips for
telecommunication, consumer and security markets.



Emblaze Ltd has offices in the USA, UK, China, Israel and Singapore.







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