BEIJING, April 23,
2024 /PRNewswire/ -- BlueFocus (300058.SZ) disclosed
its 2023 annual report, revealing a revenue milestone of CN¥52.61
billion (US$7.26 billion), 43.44%
growth from the previous year, and a net operating cash flow of
CN¥633 million. This achievement positioned BlueFocus as the first
domestic marketing firm to surpass CN¥50 billion in revenue.
Simultaneously, BlueFocus unveiled its performance report for
the first quarter of 2024, continuing its strong momentum of growth
from 2023 with a revenue of ¥15.78 billion, representing a
substantial year-on-year increase of 61.74%.
In the field of generative AI, BlueFocus' CEO Pan Fei mentioned
in his "Letter to Investors" that over the past year, generative AI
has been gradually integrated
into the daily operations -
business models, process improvements, organizational structures,
and talent development.
The marketing industry in China
is a trillion-level market, and in this increasingly competitive
market, technology algorithms, content creation, creative services,
search, e-commerce, and gaming are all seeing significant and
nearly insurmountable bottlenecks.
In the future, the AI strategy direction of BlueFocus in 2024 is
clear and focused: continue to explore and practice on the ground,
use AI to create more projects, and increase revenue. BlueFocus
will continue with an extremely open and sincere attitude of
cooperation with the world's best AI companies, iterate rapidly on
BlueAI 1.0 and begin building a truly AI Native model.
BlueFocus' strategy is not only 'All In AI' but also moving
forward with an 'AI First' mindset. That strategy extends from
investments and incentives to talent development. AI-related
priorities and rewards are consistently placed at the
forefront.
In the overseas advertising market, BlueFocus has helped nearly
70,000 Chinese enterprises reach the global market of which many
started with it as small
companies and grew to today's unicorns. The business scale is moving steadily
towards its goal of US$10 billion, and it
has achieved a top-ranking market share across the major
global media platforms.
AI will undoubtedly reshape the future of the marketing industry
and also reshape a new BlueFocus. Its internal strategy is very clear – aim
for a hundred-billion scale, become an industrial leader in
generative AI by combining scale with imagination space. Scale is
its basic foundation, and AI is
its strongest engine. Grasping
these two extremely rare opportunities, BlueFocus has an excellent
chance to rise to a higher level, even achieve a complete
transformation, and become a leader in the global intelligent
marketing era.
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SOURCE BlueFocus