- The 'Korea-France Content Forum' held to establish the
Foundation for K-OTT's oversea expansion
PARIS, May 24, 2024 /PRNewswire/ -- The Ministry of
Culture, Sports and Tourism (Minister Yu
In-chon) and the Korea Creative Content Agency (President,
Jo Hyun-rae, hereafter KOCCA) held
the '2024 Korea-France Content Forum' on May
24th during the Korea Expo in Paris, France.
The '2024 Korea-France Content Forum' featured a keynote session
(K-OTT's Strategies in Global market) presenting K-OTT's strategies
for international expansion and a roundtable session (Strategies in
the Era of Streaming) discussing the growth of OTT platforms
and collaborative approaches with production companies.
The forum featured participation from various industry leaders
including Kun hee Park (CEO, Wavve Americas), Sangjin Lee (Head of content IP Business, LG
U+), Seung ae Sohn (Executive Director, Showbox), Ji ae Sohn
(Ambassador for Cultural Cooperation), Moonju Kim (General Director, France Business
Center, KOCCA), Isabelle Degeorges
(President, Gaumont Television France) which produced the French
Netflix original <Lupin> series, participated.
Strategy announcement by Wavve Americas (KOCAWA), the first
K-OTT's launched in Europe
During the Keynote Session, Park Kun
Hee - CEO of Wavve Americas, the first domestic OTT Platform
to launch services in Europe, Took
the stage to discuss the international expansion strategy of
KOCOWA, which started offering services in 39 countries including
Europe since April of this year.
Following this, Lee Sangjin, Head of Content IP Business of LG U+,
presented the expansion strategy of LG U+ Mobile TV,
encompassing diverse original content.
During the round-table session, participants shared thoughts and
solutions regarding the survival strategies of local OTT platforms
and production companies amidst the rapid waves of change brought
about by the emergence of global OTT platforms.
In particular, through this forum, we were able to observe the
proactive implementation of IP protection policies by local
production companies in France,
aimed at sustainable content creation. Isabelle Degeorges, CEO of Gaumont Television
France, noted, "With the introduction of the European Audiovisual
Media Services Directive (AVMSD), platforms and production
companies can share IPs three years after supplying the content."
Kim Moon-joo, Director of the Korea
Creative Content Agency's France Business Center, participated as a
panelist, introducing policies aimed at enhancing the
competitiveness of K-OTT and fostering collaboration with
production companies.
Park Kun Hee, CEO of Wavve
Americas, who participated in the event, stated, "It was a
meaningful opportunity to introduce our platform locally in
Europe in line with KOCOWA's
expansion into the region". Additionally, Kyoungbon Koo, Director
Broadcasting & Video Content Division at KOCCA commented, "It
was a meaningful occasion to not only introduce K-OTT's strategies
to Europe but also to exchange
ideas on collaboration between Korea and France. We will continue to focus on
activating various forms of collaboration with major international
partners in the future".
KOCCA supports the overseas expansion of excellent domestic OTT
content and platforms through the newly established Local OTT
Specialized Support Program this year. This initiative aims to
enhance the competitiveness of domestic OTT platforms and content
by adapting to the changing industrial environment.
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