Emplifi Named a Winner in Info-Tech Research Group’s Emotional Footprint Awards Two Years Running
16 Julio 2024 - 8:30AM
Business Wire
Using Social Media to unite Marketing,
Commerce, and Care teams proves a winning strategy
Emplifi, a leading unified customer engagement platform, today
announced it is named one of the Champions for the enterprise
category of Info-Tech Research Group’s Social Media Management
Emotional Footprint 2024 Report, based on SoftwareReviews data.
SoftwareReviews, a division of the global research and advisory
firm, is a source of insights for the enterprise software market,
helping purchasers make better decisions by leveraging the
experiences of real users. Selecting software can be overwhelming,
and one of the biggest challenges facing organizations is
understanding the marketplace and identifying all available vendors
and products.
“Two years in a row, Emplifi has come out on top of the
Info-Tech Research Group’s Social Media Management Emotional
Footprint Report, demonstrating that our focus on delivering
results to our clients creates a winning strategy,” said Ohad
Hecht, CEO, Emplifi. “This is just further proof that Emplifi
Social Marketing transforms the digital customer experience by
helping brands to publish at scale, identify and reuse
user-generated content, and create synergies between marketing,
commerce, and care teams via a cross-functional platform, unified
reporting, and actionable insights. Communicating across organic,
paid, and earned social remains key for brands who want to acquire
more customers, keep their existing customers loyal, and increase
revenue.”
Emplifi Social Marketing received a Net Emotional Footprint of
+92, a CX score of 8.9, and a value index of 86. It is the only
service provider to score +100 in the product impact category for
being ‘performance enhancing.’
Emotional Footprint Champions are selected based exclusively on
feedback provided by their users via SoftwareReviews’ comprehensive
online survey. The survey measures user satisfaction across 27
elements of the provider relationship, including strategy, service
experience, product experience, conflict resolution, and the
contracting process. The result is a Net Emotional Footprint score
– representing the overall user sentiment, a powerful indicator of
the user’s feeling toward the provider and the product. The Value
Index metric captures user satisfaction with their software, given
the costs they are paying.
Additionally, the SoftwareReviews product scorecard highlights
the following feedback on Emplifi Social Marketing:
- Overall love of Emplifi Social Marketing Cloud: 97%
positive
- Service experience: 97% positive
- Product experience: 93% positive
- Conflict resolution: 92% positive
- Strategy and innovation: 92% positive
The product scorecard also noted that Emplifi Social Marketing
achieved top product feature ratings across dashboards and
visualization, social media channel integration outbound with the
ability to publish to social media platforms, social response
management, trend analysis, sentiment analysis, and contextual
analysis. As a vendor, Emplifi excels with its breadth of features,
usability and intuitiveness, ease of integration, business value
created, vendor support, and product strategy and rate of
improvement.
“Our clients choose us in an otherwise crowded Marketing
Technology marketplace because we are business critical, and stand
out as a champion in the field – there is no greater satisfaction
than that,” concludes Hecht.
Methodology
The Emotional Footprint Awards are based on authentic
user-review data. The data published in the Emotional Footprint
Diamond is collected from real end users and meticulously verified.
To learn more about Info-Tech Research Group’s SoftwareReviews and
software provider review surveys, visit SoftwareReviews.com.
About Emplifi
Emplifi provides exceptional digital customer experiences via a
platform trusted by more than 20,000 of the world’s leading brands.
With comprehensive and integrated social media marketing, social
commerce, and care, combined with unified analytics and AI, Emplifi
fuels growth, resulting in happy customers, increased product
sales, and improved brand loyalty.
About SoftwareReviews
SoftwareReviews is a division of Info-Tech Research Group, a
world-class technology research and advisory firm. SoftwareReviews
empowers organizations with the best data, insights, and advice to
improve the software buying and selling experience. For buyers,
SoftwareReviews’ proven software selection methodologies, customer
insights, and technology advisors help maximize success with
technology decisions. For providers, the firm helps build more
effective marketing, product, and sales processes with expert
analysts, how-to research, customer-centric marketing content, and
comprehensive analysis of the buyer landscape.
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version on businesswire.com: https://www.businesswire.com/news/home/20240716170895/en/
Amlika Lal International PR Director press@emplifi.io