Strong Growth Continues As Brand
Successfully Navigates Regulatory Challenges To Offer
Consumers Trusted Low-Dose Cannabis Seltzer
CHICAGO, July 16,
2024 /PRNewswire/ -- Wherehouse Beverage Co., the
makers of the award-winning WYNK® zero-calorie,
zero-hangover cannabis seltzer, today announced the launch of its
most extensive marketing campaign to date. Themed "Get Together,"
this 360-degree program aims to foster genuine connections in an
increasingly digital world.
This campaign, fueled by WYNK's remarkable 300% year-over-year
growth in June, will meet growing consumer demand and bring alcohol
alternatives like low-dose THC seltzers further into the
mainstream.
"Our consistent sales growth in liquor stores, bars, and
restaurants demonstrates a clear appetite for a new kind of adult
beverage," said Angus Rittenburg,
CEO & Co-Founder of Wherehouse Beverage Co. "People are
replacing their alcoholic drinks with WYNK because it offers a
similar social buzz, but without the downsides."
Rittenburg continued, "Despite regulatory complexities and
substantial investments in compliance to make our products
available for consumers, the burgeoning demand for low-dose
cannabis beverages is reshaping the adult beverage landscape in a
way that can't be ignored. This 360 advertising campaign plays a
crucial role in our ongoing regulatory battle by mainstreaming the
product and portraying cannabis consumption in a manner akin to
traditional alcohol marketing."
The campaign message is simple yet effective: "It's seltzer,
with a WYNK of THC." The visuals depict WYNK being enjoyed in
familiar social settings, conveying a sense of comfort,
approachability, and social well-being.
"Get Together" will roll out across multiple states, with a
major focus on Chicago, a city
that has embraced the social consumption of cannabis beverages.
Since its launch in November, WYNK has experienced a remarkable 75%
quarter-over-quarter growth in the Chicagoland area coming in large
part from early adopters from music venues like Thalia Hall, leading regional retailers such as
Binny's, and restaurant groups like 2Bears Tavern Group.
The "Get Together" campaign will utilize a diverse mix of media
to reach adult consumers including:
- Out-of-Home Billboards and Digital: High-impact visuals
will be displayed on traditional billboards, digital Soofa signs,
trucks, and pedicabs in marquee, high-traffic areas like Wicker
Park in Chicago, Fenway Park in Boston, Northern New
Jersey highways, the streets of downtown Minneapolis, and across digital boards
sprinkled throughout Nashville and
Ohio.
- Guerilla Wild Postings: Street-level engagement will be
amplified through wild postings in Manhattan, Brooklyn, Northern
New Jersey, and Chicago,
along with a stunning WYNK mural in Maine.
- Robust Digital Campaign: User-generated content and
influencer partnerships will showcase celebrations and the joy of
in-person connections.
- Events & Sweepstakes: WYNK will have a presence at
street and music festivals, offering product samples and promoting
a "Dream Getaway" sweepstakes.
With its exceptional growth trajectory and a consumer-centric
campaign, Wherehouse Beverage Co. is poised to continue its success
in the burgeoning yet tricky low-dose cannabis beverage market.
About Wherehouse Beverage Co.
Wherehouse Beverage Co. is the creator of WYNK®, an
award-winning line of zero-calorie, zero-hangover cannabis
seltzers. Committed to quality and innovation, Wherehouse Beverage
Co. is dedicated to providing adult consumers with a delicious and
responsible alternative to alcohol.
Media Contact: For more information or images please
contact wynk@5wpr.com
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SOURCE Wherehouse Beverage Co.