BERLIN and BUENOS AIRES, Argentina, July 25, 2024 /PRNewswire/ -- castLabs, a leading
pioneer in digital video software and cloud services, is excited to
announce its partnership with Mercado Libre, Latin America's most prominent e-commerce
company. This collaboration will see Mercado Play, a rising star in
the streaming industry, deploy castLabs' highly scalable license
delivery network DRMtoday to incorporate the streaming of live
events on their platform from July 17,
2024, presenting users with real-time access to their
favorite events without interruptions.
Mercado Play, developed by Mercado Libre, has quickly become a
significant player in the Latin American streaming market,
attracting over two million users monthly across the region.
Mercado Play features an intuitive interface that facilitates
effortless navigation and discovery of new content, all available
for free. The ad-supported platform offers a wide range of genres,
including movies, television shows, and documentaries. Now, Mercado
Play is expanding its offerings to include live streaming.
"We are very excited to achieve this new partnership as
Mercado Play is a clear example of our evolution as Mercado Libre.
Therefore, in collaboration with castLabs we will look forward
reaching our millions of Latin American users with new proposals to
continue promoting entertainment for free with an easy access,
reaffirming our commitment to provide quality and high-definition
content, while continuing offering the best shopping
experience," commented Pablo García, Loyalty &
Entertainment Vice-President at Mercado Libre.
Offering a complete set of features built on Amazon Web Services
(AWS), the integration of castLabs' DRMtoday solution will bolster
Mercado Libre's mission to democratize streaming. Users can look
forward to a seamless live streaming experience, safeguarded by
top-notch content protection standards like key rotation and
uninterrupted streaming thanks to a highly available,
fault-tolerant auto scaling server structure across multiple AWS
regions to prevent outages. Mercado Play also benefits from
scalable, resilient networks to handle viewing spikes without
compromising quality and real-time license delivery monitoring to
address disruptions.
"We are thrilled to partner with Mercado Libre to bring their
live streaming vision to life on Mercado Play," noted
Lucio Oliva, Americas Sales Manager
at castLabs. "This collaboration marks a significant milestone
for both Mercado Libre and castLabs, as we join forces to ensure
the success of Mercado Play as DRMtoday's presence grows in
Latin America. In under a month,
we achieved a seamless integration of DRMtoday into Mercado Libre's
platform, providing robust content protection and superior live
playback quality. This swift integration underscores our commitment
to delivering top-tier solutions that meet the evolving needs of
our clients and their audiences," finalized Oliva.
Mercado Libre's integration of castLabs' DRMtoday solution
supports Mercado Play's expansion by ensuring uninterrupted,
high-definition streaming, reflecting both companies' commitment to
innovation and premium digital content delivery. Live streaming
feature will be available on July 17
in Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru,
and Uruguay.
About Mercado Libre
Mercado Libre is the leading
e-commerce technology company in Latin
America. Through its primary platforms, Mercado Libre
Marketplace and Mercado Pago FinTech, it offers solutions to both
individuals and companies buying, selling, advertising, and paying
for goods and services online. With a strong commitment to
innovation and customer service, Mercado Libre strives to build an
ecosystem that democratizes commerce and payments.
About castLabs
castLabs is a leading pioneer of
software and cloud services for digital video markets worldwide to
easily enable premium content streaming. Their range of
applications and services are designed to help businesses deliver
high-quality video experiences through protected content playback
over a large selection of devices and platforms. castLabs solutions
include DRMtoday multi-DRM and CAS licensing, feature-rich
PRESTOplay cross-platform players, Video Toolkit cloud encoding,
single-frame forensic watermarking, Widevine device and app
certification, secure WebRTC end-to-end delivery, as well as expert
technical consulting. Learn more at castlabs.com.
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