nShift: Retailers Urged to Learn Lessons From Summer Sales Season
07 Agosto 2024 - 5:43AM
Business Wire
Brands require a “paradigm shift” in their attitude to
deliveries to secure peak-season success
A failure to master the omnichannel experience may have dented
the success of summer sales, a new report suggests. nShift
argues that retailers must learn lessons from the summer and apply
these lessons to Black Friday and Christmas preparations. To do
this well, they need a paradigm shift in how they think about
deliveries.
nShift is the global leader in delivery and experience
management (DMXM). It leads the way in post-purchase
experience management and multi-carrier shipping software. In a new
report, “Learning from summer sales” nShift explores how retailers
would like to do better at:
- Mastering the omnichannel experience – by facilitating
ways for online and instore to work together, retailers can compete
for a bigger slice of the bargain-hunting pie during major sales
events
- Focus on customer loyalty – many retailers believe they
missed opportunities to build stronger connections with customers.
Anything that retailers can do to create a positive experience with
first-time customers opens the door to a longer-term
relationship
- Learning from data – part of the problem is that a great
deal of relevant data from the delivery process sits in different
systems and sometimes, different organizations
- Delivering scale and capacity – some 85% of online
shoppers claim that a poor delivery experience would prevent them
from ordering from that retailer again.1 But during periods of high
demand, some retailers struggle to deliver
- International shipping - online shoppers increasingly
expect to buy from retailers located anywhere in the world. It’s
crucial that warehouses can easily ship beyond borders and keep
shoppers up to date with the status of their delivery
Sean Sherwin-Smith, post-purchase product director at
nShift, said: “By reflecting on what did and didn’t work
well during the summer sales season, retailers can make changes
ahead of the all-important ‘peak season’ toward the end of the
year. The final months of 2024, which include Singles’ Day, Black
Friday and the Christmas shopping season represent a huge sales
opportunity for retailers. It’s often where they make the majority
of their profits.
“Too often, retailers ignore how the delivery experience can
help them boost their performance. Deliveries are typically
dismissed as a solely logistical consideration – a world of boxes
and parcels. In reality, deliveries hold the keys to unlocking
customer loyalty, increasing revenue and improving operations.
Creating the right delivery experience will be essential to
reaching peak performance.”
The report shows how delivery & experience management (DMXM)
with nShift should be central to learning the lessons from summer
sales and applying them to peak-season strategies. It combines the
core components of delivery management, such as a library of 1000+
carrier connections, with customer-facing applications that manage
checkout and returns interfaces and customer communications. This
makes it possible for retailers to create a connected delivery
experience from checkout to doorstep.
Read the full report “Learning from summer sales: how delivery
& experience management (DMXM) can help retailers perfect their
peak-season offer by applying lessons from June discounts”
nShift. Worry less. Ship smarter. www.nshift.com
1
https://www.ipsos.com/en/ecommerce-marketplaces-delivery-experience
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Robin Grainger, robin.grainger@fourteenforty.uk, +44(0)7941
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