- OMODA & JAECOO took a 5000-kilometer tour across four
European countries
- The epic road trip finished in Paris, where OMODA's first European pop-up
store had its grand opening on 26th July
- OMODA's official UK launch will take place later this
month
LONDON, Aug. 8, 2024
/PRNewswire/ -- As the UK gears up for a summer filled with
sporting events and family getaways, OMODA is set to make its
mark as the quintessential road trip companion.
Following an epic 5,000-kilometer tour across four European
countries, OMODA & JAECOO concluded their journey in
Paris with the grand opening of
OMODA's first European pop-up store on July
26th. Now, all eyes turn to the UK, where OMODA's highly
anticipated launch will take place later this month.
As schools break up and the holiday season kicks into high gear,
road trips are on the rise. In the UK, holidaymakers are expected
to drive an average of 367 miles on their summer holidays*. OMODA's
recent journey, featuring popular TikTok influencers Luke Hamnet
and fitness brand founder Will
Bailey, has highlighted what makes this vehicle the perfect
companion for such adventures.
OMODA offers features for comfort, entertainment, and driving
pleasure, with three driving modes - ECO, NORMAL, and SPORT -
allowing drivers to optimise performance and efficiency for any
journey.
When asked what makes the perfect road trip, Luke Hamnet said:
"You have to have a killer playlist! It's essential for those long
drives and really sets the mood in the car. On our way to
Paris, we even switched on OMODA's
Disco mode for some awesome ambient lighting—it totally matched the
energy of our playlist."
The OMODA 5 features a premium SONY audio system with eight
speakers, delivering high-quality sound and dynamic lighting for an
immersive experience, whether you're in the city or exploring the
countryside.
Luke's road trip companion, Will
Bailey added: "For me it's all about ease and comfort on a
long drive. Journeys can be incredibly stressful, especially during
a busy summer, in the OMODA 5 it felt so much more relaxed, and we
took full advantage of the technical features which came as
standard."
OMODA's advanced voice control system is perfect for long
motorway drives or scenic routes. It lets you adjust windows, seat
heating, navigation, and the sunroof with simple voice commands,
enhancing safety and keeping your focus on the road.
Shawn Xu, Global CEO of OMODA
& JAECOO: " We're excited that our road trippers enjoyed test
driving the OMODA & JAECOO across Europe, marking a key step towards our UK
launch. Later this month, we'll officially debut in the UK,
showcasing our commitment to innovative tech, environmental
responsibility, and a vibrant global community."
NOTES TO EDITORS
*KwikFit research | Research carried out by Opinium among a
nationally representative sample of 2000 UK adults – 28 June –
2 July 2024
About OMODA and JAECOO
OMODA is committed to design, intelligence and sustainable
responsibility. In the name OMODA, the "O" stands for life and
vitality, a symbol of the essential element of life, oxygen. "MODA"
is derived from modern fashion trends, while representing a new
global focus on a sustainable lifestyle.
OMODA is dedicated to embracing global consumers and creating a
forward-looking brand for a spirited new generation of car buyers.
This attitude is embodied in OMODA's first model to arrive in the
UK, the OMODA 5.
A brand-new off-road brand arriving in Europe for the first time, the name JAECOO is
inspired by a fusion of "Jäger" (meaning "hunter") and "cool." This
melding of cultures captures both off-road and urban
environments.
JAECOO was created to be "from classic, beyond classic",
dedicating to innovation, taking on the urban off-road environment
with exceptional performance, world-class safety features and
forward-thinking, intelligent technologies. JAECOO blends the
experience and craftsmanship of teams from across the world, with
the aim of establishing a new standard for urban off-roaders.
Combined, OMODA and JAECOO are the fastest growing global
automotive brands, with over 260,000 cumulative sales to date.
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