Leveraging 14 Years of Expertise, Mealogic Helps Businesses Diversify Through Food

Today, Mealogic announced its official launch as the only end-to-end commerce solution for businesses expanding into the food delivery space. This innovative, turnkey platform enables brands to bring healthy, chef-crafted meals to their audiences, fostering deeper connections through food.

“We’re excited to introduce Mealogic to the fitness, health, and nutrition community,” says CEO Ellis Singer McCue. “With over a decade leading the healthy food movement, we’re poised to help brands and creators grow their impact through food. Together, we can drive transformational change across wellness and healthcare.”

Mealogic manages the complexities of food delivery, from user-friendly ordering to meal preparation and customer support. These capabilities allow partners to focus on their core strengths while expanding into meal delivery, leveraging their already-developed audiences to create a new revenue stream. “Launching and operating a meal delivery business is hard, but Mealogic makes it easy,” said Ryan Shadrick Wilson, Mealogic’s Executive Chairperson, long-time industry advisor, and health advocate. “Mealogic’s turnkey platform helps businesses scale in weeks, not months or years, allowing them to prioritize their primary expertise while boosting engagement and brand loyalty and driving ancillary incremental revenue. It also meets the urgent need to get healthy meals to more people across the country.”

Mealogic builds on the success of Territory Foods, leveraging over a decade of expertise in food preparation and logistics. The team piloted the platform with trusted brands, notably behavior-change program Whole30, popular menopause community The Galveston Diet, leading premium wellness brand Provenance, and food-as-medicine company Season Health. Mealogic has also partnered with numerous content creators, dietitians, and leaders in health and nutrition, ensuring a robust and innovative platform.

“Mealogic is the operational linchpin that allows us to sell Whole30-branded meals nationwide,” said Melissa Urban, Whole30 co-founder and CEO. “With Mealogic handling the operational complexities of meal preparation and delivery, we can stay focused on our strengths: community building, content development, and thought leadership.”

“As a medical doctor and Certified Menopause Practitioner, I was impressed by Mealogic’s commitment to food quality and recipe customization,” said Dr. Mary Claire Haver, MD, founder of The ‘Pause Life. “Mealogic worked with us to ensure our Galveston Diet meals met our strict guidelines and were crafted by local chefs for maximum freshness and quality. Their partnership has made it seamless for brands like ours to venture into meal delivery, providing a real resource to our community.”

Mealogic relies on a diverse chef network to ensure freshness, quality, and superior taste and variety. The company’s registered dietitians work with its partners to curate custom meal programs, and every recipe is meticulously reviewed for optimal nutrition and impact. The platform accommodates over 25 dietary protocols, including vegetarian, vegan, keto, paleo, GLP-1 support, and low-FODMAP, with customizable options to meet specific audience needs. Partners can further personalize their menus with options that are gluten-free, dairy-free, and free of refined sugars and inflammatory oils.

Mealogic’s innovative platform, targeting the high-growth specialty diet and nutrition market, has garnered interest from leading health, wellness, nutrition, and technology investors. Notably, S2G Ventures, Unilever Ventures, and Siddhi Ventures have invested in Mealogic, recognizing it as a pioneering platform in the burgeoning food-as-medicine and commercial D2C food sectors.

About Mealogic:

For businesses looking to expand their impact and revenue through personalized nutrition, Mealogic offers a seamless solution. Mealogic empowers businesses to deliver chef-crafted, nutrition-led meals serving over 25 specialty dietary protocols. Our turnkey platform combines an end-to-end ecommerce experience, a diverse national chef network, and best-in-class delivery services. Transform your community’s nutrition journey with us. Get started at Mealogic.com.

Arielle Goren (212) 717-5863 mealogic@teamavoq.com