BattlegroundAI Releases Public Beta to Help Progressive Campaigns Win with AI-powered Advertising
13 Agosto 2024 - 8:01AM
Business Wire
Leveraging the largest LLMs and voter polling
data, BattlegroundAI creates compelling, highly targeted
advertising that mobilizes voters to the polls
BattlegroundAI, an AI-powered advertising startup, today
released the public beta of its platform, developed to help
progressive political campaigns, agencies and causes create
compelling ads that motivate voters. Founded by digital and data
experts from the Obama campaign and global advertising agencies,
BattlegroundAI is bringing top-of-the-ticket resources to
progressive campaigns of all sizes.
BattlegroundAI provides access to five of the largest LLMs to
generate highly effective, platform-specific advertising content
that outperforms human-drafted copy. By partnering with polling
organizations like Change Research, BattlegroundAI also taps into
recent voter insights, enabling campaigns to center their messaging
around the most important issues with unprecedented ease. Plus, its
proprietary prompt engineering safeguards against AI misuse and
protects campaigns from bad actors.
Founded by former Obama digital staffer and advertising
executive Maya Hutchinson and former Spotify data scientist Henry
Cyranka, BattlegroundAI brings a unique blend of political acumen
and technological expertise to drive results that matter. In a
recent pilot with a local school board election, BattlegroundAI
demonstrated its efficacy, outperforming human-written copy and
lowering costs (CPMs) by more than 18%. The platform can
significantly impact election outcomes, giving a competitive edge
in highly contested races with limited resources.
"With less than 100 days until the 2024 election, organizations
are ramping up their paid media spend and looking to scale more
efficiently, making every dollar raised count," said Maya
Hutchinson, CEO and co-founder of BattlegroundAI. "This is just the
beginning - we built BattlegroundAI to help more progressive
candidates and causes win this cycle and beyond. Our platform
democratizes access to sophisticated campaign technology, giving
down-ballot races the same firepower as national campaigns. We're
leveling the playing field, helping campaigns and agencies to save
time and mobilize voters with more effective digital ads."
The startup's potential has not gone unnoticed in the
progressive tech ecosystem. BattlegroundAI received a grant from
Higher Ground Labs' Progressive AI Lab for proof of concept in 2023
and secured investment from the fund in May 2024, further
validating its innovative approach to political advertising.
"BattlegroundAI represents the future of Democratic
campaigning," said Betsy Hoover, founder and managing partner of
Higher Ground Labs. "Their AI-driven approach to advertising and
messaging has the potential to reshape how campaigns connect and
engage with constituents, especially in crucial down-ballot races
that often struggle for resources and attention. Progressives must
innovate in this critical moment for our country to stay relevant
and win, and BattlegroundAI is at the forefront of this integral
work."
BattlegroundAI invites progressive campaigns, organizations and
agencies to join the public beta for free and experience the
platform firsthand. Customers can save up to five campaign messages
for free and choose to upgrade to unlimited for just $19 a
month.
For more information about BattlegroundAI or to sign up and
start using the platform go to: https://battlegroundai.com
About BattlegroundAI
We envision a future where more progressives are elected up and
down the ballot. BattlegroundAI is an AI-powered platform helping
progressive campaigns develop advertising that motivates voters and
wins elections. With our proprietary prompt engineering and access
to the largest LLMs, BattlegroundAI develops advertising content
that saves time and money for campaigns of all sizes. Backed by
Higher Ground Labs and founded by digital experts from the Obama
re-election campaign and myriad Fortune 500 brands, BattlegroundAI
brings more than two decades of political acumen and data expertise
to progressive campaigns. To win your next election, visit
battlegroundai.com.
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Angela Nibbs battlegroundai@maven-pr.com