Tequila Komos Unveils Global Travel Retail Exclusive: Komos Reposado Cristalino
13 Agosto 2024 - 10:00AM
Business Wire
Tequila Komos, the fastest-growing ultra-luxury tequila
globally, is launching Komos Reposado Cristalino, available
exclusively at Global Travel Retail accounts. Debuting at duty-free
shops in major US airports, Central America, the Caribbean, and
South America, Komos Reposado Cristalino offers travelers the
highest-quality tequila for their journeys around the world.
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Komos Reposado Cristalino, the latest
Komos expression available exclusively at Global Travel Retail
accounts. (Photo: Business Wire)
True to Komos craftsmanship and crafted with perfectly ripe 100%
Blue Weber agave, hand-harvested from both the Highlands and
Lowlands in Jalisco, Mexico, Komos Reposado Cristalino is aged for
six months in French oak barrels formerly used for red and white
wine. During that time, it becomes richer and rounder, picking up
delicate oak flavors while still allowing the natural agave flavors
to shine. The liquid is then clarified with charcoal to remove
impurities, creating a perfectly smooth, crystal-clear Reposado
Cristalino. The final touch is aeration, to make the mouth feel
softer and smoother, while adding richness and roundness.
The result is a beautiful, well-balanced tequila, with a rich
roasted agave-forward nose and complimenting smoky minerality. The
richness persists on the palate, with roasted agave notes joined by
hints of French oak and exquisite nuttiness. The long, textural,
and sophisticated finish perfectly echoes the agave flavors framed
in classy French oak. Komos Reposado Cristalino is perfect for
sipping neat, on the rocks, or in delicate cocktails.
While the Komos portfolio is known for its splendid ceramic and
crystal bottles, Komos Reposado Cristalino is distinctly unique
with a stunning metalized bottle, handmade by artisans in Mexico
and designed to be upcycled. In development for more than three
years, the metalized ceramic evokes the reflection of the
Mediterranean while preserving the aromas within the bottle.
“Tequila Komos was created with a global mindset, and designed
to be enjoyed all day and night, wherever you travel,” said Richard
Betts, CKBG Co-Founder and Co-CEO. “The launch of this
GTR-exclusive expression further expands our reach at a time when
accessibility to ultra-premium tequila is still nuanced but
international travel continues to rebound post-COVID. It allows us
to reach new consumers and new demographics, and bring Komos
Reposado Cristalino to those who share our passion for wanderlust
and revelry.”
“Launching a distinctive tequila expression dedicated to the
Global Trade Retail industry was the next logical step for Komos,
after our highly-rated Tequila Komos portfolio became a global
phenomenon in just three years, reaching 30+ countries” added Joe
Marchese, CKBG Co-Founder and Co-CEO. “Signs point to further
growth in the GTR market, particularly for agave spirits, so
establishing a presence in these spaces will bring even more
potential for growth for the Komos portfolio.”
Komos Reposado Cristalino, along with Komos Añejo Cristalino,
Komos Extra Añejo, and Komos XO, will hit shelves in Global Travel
Retail and Duty Free channels starting this month (40% ABV; SRP:
$130). For more information, please visit komos.com.
ABOUT TEQUILA KOMOS
Komos is the category redefining line of ultra-luxury tequilas,
made in Mexico with global inspiration. Komos combines the highest
artistry of tequila-making with innovative winemaking techniques to
create the ultimate luxury spirit for any occasion. Using perfectly
ripe, hand-selected agave, Komos offers six expressions: Añejo
Cristalino, Reposado Cristalino, Reposado Rosa, Extra Añejo, Añejo
Reserva, and XO. The Tasting Panel Magazine awarded Komos the
highest-rated tequila portfolio ever, including the first 100-point
score. Komos is distributed throughout the US, Mexico, Europe,
Asia, and the Middle East, and is the flagship brand from parent
company CKBG (Casa Komos Brands Group). For more information,
please visit www.komos.com.
ABOUT CKBG
Founded by Richard Betts and Joe Marchese, Casa Komos Brands
Group (CKBG) crafts brands that redefine categories. Their flagship
and namesake Komos is currently the fastest-growing ultra-luxury
tequila in the world and has become a global phenomenon, already in
30+ countries in just its third year. The venture’s portfolio also
includes Superbird, a premium line of bottled tequila,
ready-to-drink tequila sodas, and canned cocktails carefully
crafted for any occasion; Doladira, an elevated alpine aperitivo
conceived at altitude and crafted in Burgundy, France; and, Stuzzi,
hot sauce in its most perfect form, crafted in Italy to elevate all
good food. Through the Komos Foundation, CKBG leads pioneering
innovative sustainability initiatives in Tequila, Mexico, proving
that it is possible to produce exceptional tequila while also
protecting the environment and giving back to the community.
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Amelie Bruzat The Ashima Group amelie@theashimagroup.com