LOS
ANGELES, Aug. 19, 2024 /PRNewswire/
-- University of Southern California Athletics (USC), a leading academic and athletic program, is
thrilled to announce a strategic partnership with The Rex
Steakhouse, Redondo Beach's
premier dining destination. This partnership is set to provide
marketing opportunities to revolutionize the Trojan fan dining
experience, combining world-class cuisine with the best fan base in
the country.
Transforming the Dining and Trojan Sports Experience
As part of this partnership, The Rex Steakhouse will offer an
enhanced dining experience, featuring live streaming of
USC games (home and away), exclusive
content, and the #1 tailgate at the Coliseum. USC will support these initiatives by providing
access to premium sports content, logo and fan engagement tools,
ensuring that USC Trojan fans at The
Rex Steakhouse enjoy a dining experience like no other.
A New Era of Trojan Fan Engagement in Dining
"We are excited to partner with The Rex Steakhouse as we enter
the Big Ten Conference and the new era of USC Athletics," said Drew
DeHart, USC Sports Properties
& Playfly Sports vice president/general manager. "The Rex
represents USC's mission to enhance the
experience for student-athletes, but through innovation and
exceptional dining."
Walter Nunez, Executive Chef of
The Rex Steakhouse, added, "Our collaboration with USC allows us to offer Trojan fans not only the
finest steaks but also a dynamic and interactive entertainment
experience. Together, we are setting a new standard for sports
entertainment in a dining setting."
About University of Southern
California Athletics
USC Athletics is a powerhouse in
collegiate sports, competing in the Big Ten Conference in 2024.
Renowned for its storied football program, which boasts multiple
national championships and Heisman Trophy winners, USC also excels in sports like track and field,
swimming, and basketball. USC has
produced numerous Olympians and legendary athletes like
Reggie Bush and Lisa Leslie. The Trojan spirit is embodied in
traditions like the "Fight On" song and mascot Traveler.
About The Rex Steakhouse
Located in Redondo Beach, The
Rex Steakhouse is a premier dining destination known for its
world-class cuisine, luxurious ambiance, and innovative
entertainment offerings. The Rex Steakhouse is dedicated to
providing guests with an unforgettable dining experience that
combines the best in food, service and fan engagement, especially
for USC Trojan fans.
About USC Sports
Properties
USC Sports Properties is the
locally-based, exclusive multimedia rightsholder for USC Athletics. As a part of the Playfly Sports
Properties portfolio of nearly 40 collegiate and high school state
association properties, the USC Sports
Properties team connects brands to USC's passionate and deeply-rooted fanbase. Through
broadcast, in-arena, experiential, and technology-based marketing
and media solutions, Playfly Sports Properties' fully scalable
platform provides marketers unparalleled access to the most highly
engaged audiences on a local and national level. Playfly Sports
Properties is a division of Playfly Sports. Connect with the
USC Sports Properties team by visiting
www.playfly.com/properties.
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SOURCE The Rex Steakhouse