In the first half of 2024, tracks within TuneCore Accelerator
gained over 3 billion track discoveries* and experienced nearly 10
billion new streams, fueling music discovery and supporting
audience development.
NEW
YORK, Sept. 17, 2024 /PRNewswire-PRWeb/ --
TuneCore, the leading independent development partner for
self-releasing artists—owned by Believe, one of the world's leading
digital music companies—has released the second edition of the
TuneCore Accelerator Report, showcasing the increased streaming,
revenue and fanbase growth self-releasing artists have experienced
as a result of the company's TuneCore Accelerator platform.
"With TuneCore Accelerator, we are
providing artists with unparalleled access to marketing and
promotional opportunities that fuel streaming growth, support
audience development, and ultimately help artists make more
money."
Launched in 2023, TuneCore Accelerator is the powerhouse
platform that helps independent artists find new audiences and
propel fan discovery at each phase of development. This first of
its kind platform provides access to promotional and marketing
programs designed with clear objectives to help today's artists:
drive the discovery of their music, build their audience, and
promote deeper fan engagement. TuneCore Accelerator consists of
four development plans specifically customized to serve artists at
different stages of their careers:
- START: Early stage of development (tracks garnering <1,000
streams per year)—Enables artists to find their first
listeners
- AMPLIFY: Emerging stage of development (tracks garnering
1K - 9,999 streams per year)—Builds
artist discovery and listener engagement
- BREAK: Accelerating stage of development (tracks garnering
10K - 99,999 streams per year)—Levels
up artists to break and accelerate their fan exposure
- MAXIMIZE: Top stage of development (tracks garnering
100K - 1M+ streams per
year)—Optimizes catalogs of artists whose tracks already have
significant audience reach and streams to deepen fandom while also
maximizing exposure and catalog value
Andreea Gleeson, CEO, TuneCore,
commented, "Throughout TuneCore's years operating as a digital
distribution platform, the industry has been constantly evolving,
both providing new opportunities and creating new challenges for
artists to get their music heard. It is apparent now more than ever
that self-releasing artists—especially those in the early stages of
their careers—need more from TuneCore than just distribution; they
need access to programs that can help get their music in front of
the right audiences to lay the foundation for long-term career
growth. With TuneCore Accelerator, we are providing artists with
unparalleled access to marketing and promotional opportunities that
fuel streaming growth, support audience development, and ultimately
help artists make more money."
TuneCore Accelerator sits at the center of TuneCore's pivot from
an automated distribution service for independent artists to an
audience growth and development platform specializing in helping
artists in the early stages of their careers lay the foundation for
sustainable, long-term growth. The continued expansion of TuneCore
Accelerator includes multiple new marketing programs, DSP partner
pilots, and access to Believe Group's proprietary catalog optimizer
tool which selects an artist's tracks with the highest potential
for growth to be included in promotional opportunities during each
phase of development.
Key findings from the second TuneCore Accelerator Report
include:
- In the first half of 2024, TuneCore Accelerator contributed to
more than 3 billion track discoveries* for artists in the
program.
- Tracks within TuneCore Accelerator gained over 3 billion new
discoveries* and experienced nearly 10 billion new streams, fueling
music discovery and supporting audience development.
- More than 250,000 independent artists around the world have
signed up for TuneCore Accelerator.
- In the first half of 2024, tracks from nearly 85,000 artists
were selected by TuneCore Accelerator's proprietary catalog
optimization technology to be included in one or more of TuneCore
Accelerator's audience development programs, with almost 30,000 of
those artists participating in the program for the first time.
- In the same period, 1 out of 12 artists within TuneCore
Accelerator moved to a higher segment level and, on average, more
than doubled their monthly royalty earnings compared to the first
half of 2023.
- Artists starting out in the "Start" and "Amplify" levels
increased their earnings 5x and 3x on average, respectively, in the
first half of 2024 compared to the same period in 2023.
- TuneCore Accelerator is driving triple digit growth for both
frontline releases and back catalog.
- TuneCore Accelerator's catalog optimization tools helped
significantly increase the value and exposure of artists' catalog
releases, with tracks released more than 18 months prior to
inclusion within the program accruing an average 338% increase in
streams** in the first half of 2024 compared to their baseline
average prior to inclusion in the program.
- TuneCore Accelerator is fueling streaming growth for artists
around the world.
- In the first half of 2024, the US showed a streaming growth
rate of 33% for tracks within TuneCore Accelerator compared to the
same period in 2023. Internationally, West & East Africa, Eastern
Europe, LATAM, and Southeast
Asia showed the most significant growth, posting 91%, 86%,
68%, and 55% year-over-year streaming growth rates, respectively,
for tracks within TuneCore Accelerator.**
Case studies:
Baby Smoove
Detroit rapper Baby Smoove
began releasing with TuneCore as an independent artist in 2017,
quickly making waves with his debut full-length project, Riding
With the Goat, before skyrocketing to fame in the wake of his 2018
RIAA Gold certified track "Losing My Mind." His prolific output and
rapidly-growing fanbase has attracted media attention from
Pitchfork, Billboard, The FADER & more, and gave rise to
collaborations with high-profile artists including Lil Yachty. In
the first half of 2024, Baby Smoove's tracks within TuneCore
Accelerator gained more than 20 million streams. TuneCore
Accelerator also helped Baby Smoove reach new audiences
internationally, with the rapper more than doubling his share of
streams coming from India.
Baby Smoove commented, "TuneCore has given me the opportunity to
experience being a fully independent artist, able to create my own
path and control the direction I want to take my music in. TuneCore
pays 100% to the artist and I'm proud to show other artists that
you can do it independently."
Meg Smith
Brooklyn-based alt-pop artist
Meg Smith came to TuneCore as a
self-releasing artist in 2016 and, in less than a decade, has
established herself as one of music's most exciting rising stars.
In the last two years alone, through TuneCore Accelerator, Smith's
music has been featured on nearly 100 editorial playlists across
DSPs, drawing attention from media outlets including Rolling Stone,
SPIN, Wonderland Magazine & more. In 2024, she took home the
Pop award at the Hollywood Independent Music Awards for her song
"jesus christ in a mini skirt" and was named one of Spotify's "Pop
Rising" Artists to Watch in 2024. Tracks on Meg Smith's recent EP, emotional affair, have
accrued over 2 million total streams since release, with more than
half of those streams gained as a direct result of TuneCore
Accelerator. TuneCore Accelerator also increased Smith's exposure
overseas, more than doubling her share of streams coming from both
the UK and Australia/New Zealand.
Smith commented, "TuneCore has played an integral part in my
growth as an artist. They've supported every release with the care
& hard work that every artist deserves. Not to mention the
countless times they've gone above & beyond to help grow my
brand with press, event invites, & marketing
opportunities."
International Artist Growth:
Success within TuneCore Accelerator continues to reach beyond
any one region, with artists from all over the world growing their
audiences and significantly increasing their streams.
- Lizzie Berchie - United Kingdom: Tracks from the London-based neo-soul singer, songwriter and
producer's EP Am I An Adult Yet? have gained nearly 800,000 streams
through TuneCore Accelerator
- Shannon - Martinique: The
Martiniquais Shatta/dancehall artist's recent single "Ou wont" has
gained more than 380,000 streams since its release, with nearly a
quarter of those streams attributed to TuneCore Accelerator
- Lelosa - Germany: The German
hip-hop phenom's recent single "Yappa Yappa" has gained more than
100,000 streams through TuneCore Accelerator
The full TuneCore Accelerator Report can be found HERE.
*Total number of times TuneCore Accelerator program was the
source for a listener to discover a track
**Streaming growth across DSP platforms where TuneCore
Accelerator is actively running programs
About Believe:
Believe is one of the world's leading digital music companies.
Believe's mission is to develop independent artists and labels in
the digital world by providing them the solutions they need to grow
their audience at each stage of their career and development.
Believe's passionate team of digital music experts around the world
leverages the Group's global technology platform to advise artists
and labels, distribute and promote their music. Its 2,020 employees
in more than 50 countries aim to support independent artists and
labels with a unique digital expertise, respect, fairness and
transparency. Believe offers its various solutions through a
portfolio of brands including Believe, TuneCore, Nuclear Blast,
Naïve, Groove Attack, AllPoints, Ishtar and Byond. Believe is
listed on compartment B of the regulated market of Euronext Paris
(Ticker: BLV, ISIN: FR0014003FE9). www.believe.com
About TuneCore:
TuneCore is the leading independent development partner for
self-releasing artists to build audiences and careers – with
technology and services across distribution, publishing
administration, and a range of promotional services. TuneCore Music
Distribution services help artists, labels, and managers sell their
music through Spotify, Apple Music, Amazon Music, Deezer, TikTok,
Tencent, and more than 150 download
and streaming stores worldwide, while retaining 100 percent of
their rights for a low annual flat fee. TuneCore Music Publishing
Administration assists songwriters by administering their
compositions through licensing, registration, worldwide royalty
collections, and placement opportunities in film, TV, commercials,
video games, and more. The TuneCore Artist Services portal offers a
suite of tools and services that enable artists to promote their
craft, connect with fans, and get their music heard. TuneCore, part
of Believe, is headquartered in Brooklyn,
NY, with offices in Los
Angeles and Nashville, and
operates globally through local teams based in the UK, Germany, France, Belgium, The
Netherlands, Italy,
Brazil, Mexico, Colombia, South
Africa, India, Japan, Indonesia, Thailand, Philippines, Vietnam and Singapore across 5 continents.
www.tunecore.com
Media Contact
John Graffo, TuneCore, 1
6782066668, john.graffo@tunecore.com, www.tunecore.com
Maria Ho-Burge, TuneCore, 1
9179294888, maria.ho-burge@tunecore.com, www.tunecore.com
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SOURCE TuneCore