TIDMTMG

RNS Number : 5093M

Mission Group PLC (The)

22 September 2021

22 September 2021

THE MISSION GROUP plc

("MISSION", "the Group")

INTERIM RESULTS FOR THE SIX MONTHS TO 30 JUNE 2021

Sequential recovery towards 2019 pre-COVID normality continues to accelerate

The MISSION Group plc (AIM: TMG), creator of Work That Counts comprising a network of 15 Agencies delivering real, sustainable growth for its Clients, today announces interim results for the six months ended 30 June 2021 ("the period" or "H1").

FINANCIAL HIGHLIGHTS

 
 --   Strong revenue growth combined with diligent cost control delivered 
       a resounding return to profit for H1 2021. 
 
 
       Six months ended 30 June               2021        2020 
 --    Revenue                            GBP34.1m    GBP29.1m 
 --    Operating Profit / (Loss)*          GBP2.0m   (GBP1.8m) 
 --    Headline Profit / (Loss) Before     GBP1.8m   (GBP2.2m) 
        Tax* 
 --    Reported Profit / (Loss) Before     GBP1.4m   (GBP2.3m) 
        Tax 
 --    Earnings Per Share (pence)*            1.70      (1.92) 
       Diluted Earnings Per Share 
 --     (pence)*                              1.68      (1.92) 
 
 
 --   Net bank debt of GBP3.9m (30 June 2020: GBP0.9m, 31 December 
       2020: GBP1.2m). GBP4.5m of deferred payments (HMRC, dividend) 
       settled in the period. Underlying cash management therefore 
       strong against these comparators. 
 --   Bank debt leverage ratio closed at 0.7x (30 June 2020: 0.1x, 
       31 December 2021 0.6x). 
 --   Interim dividend declared at 0.80p (2020: nil), ahead of 2019 
       (0.77p). 
 

*Headline results are calculated before acquisition adjustments, start-up costs and exceptional restructuring costs.

BUSINESS HIGHLIGHTS

 
 --   H1 performance ahead of Board's original expectations, achieved 
       despite longer, tougher lockdown restrictions than forecast. 
 --   Sequential recovery towards 2019 pre-COVID normality continues 
       to accelerate. 
 --   Eleven of thirteen eligible Agencies delivered significant 
       H1 year on year improvement. 
 --   Group remained at the forefront of activity across sectors 
       that have remained resilient throughout the pandemic, with 
       a particularly strong performance from its technology division 
       across both the UK and North American markets. 
 --   Sustained recovery seen across a number of sectors including 
       events and property, reflecting growing Client confidence 
       in economic outlook. 
 --   New business wins included Redrow PLC, Porsche GB, Mecca and 
       Cazoo. 
 --   Strategic investments made last year in centralised functions 
       continue to benefit Agencies with roll out of MISSION Made 
       completed during the period. 
 

OUTLOOK

 
 --   The Group has a longstanding track record of delivering a 
       considerable majority of its profit in H2 and it is confidently 
       forecasting to do the same. 
 --   The Board expects the Group's sequential recovery to continue 
       in line with expectations as long as the removal of lockdown 
       restrictions remain in place and the economy returns to a 
       more 'business as usual' state. 
 

Commenting on the results, David Morgan, Chairman of The MISSION Group plc, said:

"I am so encouraged by the response from the management team and the Agencies over what has been a truly challenging eighteen months. The business is firmly back on an upward curve and in great shape across all measures I am, therefore, supremely confident that it will go from strength to strength under the guidance of Julian, James and Giles.

"For me stepping down is far from manumission. It's been a great journey and I truly believe that the best is still to come."

ENQUIRIES:

 
 James Clifton, Chief Executive Officer 
  G iles Lee , Chief Financial Officer 
  The MISSION Group plc                             020 7462 1415 
 Mark Percy / James Thomas / Fiona Conroy 
 Shore Capital (Nomad and Broker)                 020 7408 4090 
 
 Kate Hoare / Laura Stewart 
 HOUSTON (Financial PR and Investor Relations)    0204 529 0549 
 

NOTES TO EDITORS

MISSION is a collective of Creative and MarTech Agencies led by entrepreneurs who encourage an independent spirit. Employing 1,000 people across 27 locations and 3 continents, the Group successfully combines its diverse expertise to produce Work That Counts for our Clients, whatever their ambitions. Creating real standout, sharing real innovation and delivering real business growth for some of the world's biggest brands. www.themission.co.uk

OVERVIEW

We are pleased to be able to report financial results for the first half of 2021 that are ahead of the Board's original expectations. Despite the impact of a prolonged third lockdown in the first half of 2021 which had an inevitable impact on the pace of economic recovery, MISSION has continued to see a marked sequential quarter on quarter recovery in both revenue and profitability. This has resulted in revenues for the period of GBP34.1m (2020: GBP29.1m) and a headline operating profit of GBP2.0m (2020: loss of GBP1.8m).

Out of thirteen MISSION Agencies, eleven delivered a significant H1 year on year improvement in performance (excludes Pathfindr as it is not an Agency and Innovation Bubble as it was acquired in June 2020). We have continued to see particularly strong performances from our Agencies that operate in sectors more resilient to the effects of the pandemic, including our specialist technology and mobility Agency, April Six, which delivered a 10% increase in revenue, achieving growth both in the UK and North America markets. In particular, April Six trading in North America for the first half year climbed 25% ahead of the equivalent, pre-pandemic period in 2019.

As the period progressed we also started to benefit from the rebound in sectors that were significantly impacted by the pandemic. Our specialist property marketing Agency ThinkBDW delivered a 27% increase in revenue following a resurgence in activity, reflecting the rebounding UK new homes market, while brand Agency Bray Leino achieved an impressive 42% growth in revenue as Clients returned to a more business as usual footing.

The progressive removal of most Covid-19 restrictions in the UK & US and the return to more 'normal' life is giving our Clients more confidence to plan for events. This return to a more confident outlook, combined with a backlog of delayed international and nationwide events, has led to increased activity for a number of our Agencies including Bray Leino Events which is supporting on a number of forthcoming projects including the prestigious UK Pavilion at the upcoming Dubai Expo.

New business opportunities have continued to present themselves across the Group with new Client wins throughout the period including Porsche GB, Redrow PLC, Novo Nordisk, Mecca, Cazoo, Bottlegreen and Burts Chips.

MISSION continues to benefit from the strategic investments we made last year to support our Agencies through our centralised function, such as the acquisition of Innovation Bubble, which provides expert research and advice to our Clients both directly and through our Agencies. So far in 2021 we have also completed the rollout of MISSION Made, a 24/7 digital production studio, innovation hub and evolving e-commerce capability, supporting our Agencies. We remain focussed on exploring further organic and acquisitive growth opportunities to further leverage our compelling infrastructure.

The Group has just completed a brand 'refresh' with the goal of better reflecting MISSION's vision to be the preferred creative partner for real business growth. Following a consultative process, we will use the descriptor, creator of ' Work That Counts ' , to demonstrate that everything we do is designed to make the difference our Clients are looking for and why they consider us to be a long term creative partner that consistently delivers real growth.

As we take steps to continue this momentum and further drive growth over the next six months, we have identified three strategic areas that we intend to focus on. The first is developing our data and analytics offer, which is a major growth area in the world of marketing and advertising. We have recently appointed a new data and analytics lead and, in order to further strengthen MISSION's profile in the space, we will soon be launching the 'MISSION BRAND BONDING INDEX.' This will be a free to use online platform using comprehensive data and a bespoke algorithm to benchmark 100 global brands, and will act as a new business prospecting tool for the Group.

The second strategic area of focus is enhancing our creative and customer experience (CX) capability. We have identified an opportunity to leverage the power of our existing CX consultancy, Ethology, and psychological insights and behavioural solutions consultancy, Innovation Bubble, with meaningful creative talent, which allows us to have continued breadth and depth of expertise and services to fit today's customer challenges.

The third strategic opportunity for the Group is around delivering effective ecommerce solutions. As well as focusing on creating an enhanced data and analytics capability for ecommerce with an external partner, we are further building our capability within MISSION Made to support all Agencies in delivering effective ecommerce websites for Clients.

Finally, I am pleased to say the next few months will see more MISSION employees continue to return to our offices, with many Agencies trialling hybrid ways of working. All our offices are open and occupied with every care taken to ensure workspaces remain safe, and we will evolve and adapt until we find the optimum balance.

FINANCIAL PERFORMANCE

Last year when the pandemic hit, we took swift and proactive measures to mitigate the financial impact of COVID-19. This and the progress the business made towards the end of last year meant that the Group began 2021 in good financial health. Despite a longer and tougher UK lockdown than expected at the start of 2021, trading for the first half year began well and was ahead of the Board's expectations.

BILLINGS AND REVENUE

Turnover ("billings") for the six months ended 30 June 2021 increased by 20% to GBP69.5m (2020: GBP58.1m) while operating income ("revenue") increased by 17% to GBP34.1m (2020: GBP29.1m).

Importantly, the pattern of sequential recovery of revenue, against the equivalent periods in 2019, continues to demonstrate that the business is quickly returning to 'normality'. This is a recovery that is expected to gain further momentum through the second half of the year as lockdown restrictions continue to ease and economies re-open across the world.

PROFIT, MARGINS AND EARNINGS PER SHARE

The increased revenues, combined with firm cost control exerted throughout the pandemic alongside a continued commitment to sharing infrastructure through the MISSION Made and Shared Services initiatives, have delivered improved earnings and margins compared to the first half of 2020.

Headline operating profits increased by GBP3.8m to GBP2.0m (2020: loss of GBP1.8m). Headline operating margins also increased strongly to 5.9% (2020: negative 6.1%).

Financing costs reduced to GBP0.3m (2020: GBP0.5m), reflecting both a lower average level of debt in the period and a reduction in interest rates payable on the debt, meaning that headline profit before tax increased to GBP1.8m (2020: loss of GBP2.2m).

Adjustments to headline profits in 2021, at GBP0.4m, were higher than the prior year (2020: GBP0.0m) due to GBP0.5m profit on the remeasurement of contingent acquisition consideration in 2020 (nil in 2021). After these adjustments, reported profit before tax was GBP1.4m (2020: loss of GBP2.3m).

The Group estimates an effective tax rate on headline profits before tax of 20% (2020: 20%), resulting in an increase in headline earnings to GBP1.4m for the six months (2020: loss of GBP1.8m) and reported profit after tax of GBP1.1m (2020: loss of GBP1.8m). Fully diluted EPS increased to 1.34 pence (2020: loss of 1.89 pence), while headline diluted EPS increased to 1.68 pence (2020: loss of 1.92 pence).

BALANCE SHEET AND CASH FLOW

The key balance sheet ratio measured and monitored by the Board is the ratio of debt to headline EBITDA ("leverage ratio"). The Group started the year in a strong financial position with a net bank debt leverage ratio of 0.6 and closed the half year at 0.7. The Board also monitors the ratio of total debt, including remaining acquisition obligations, to EBITDA and this ratio has decreased to 1.8 (31 December 2020: 4.3).

That strong opening position to 2021 benefited from COVID-related payment deferrals, all of which were settled in the first half of the year. A total of GBP3.1m was paid in regard to the Government's tax deferral schemes along with the 2019 final dividend of GBP1.4m.

Furthermore, a total of GBP1.2m of acquisition obligations from prior years were settled in the first half of the year, all of which was in cash (2020: GBP1.6m of which GBP1.5m was in cash). After adjustments to estimated future contingent consideration payments the total estimated acquisition liability at 30 June 2021 totalled GBP7.3m (30 June 2020: GBP6.8m). Of this GBP6.6m is due for payment in the second half of 2021 with GBP6.3m of this being cash.

Consequently, the Group's net bank debt on 30 June 2021 of GBP3.9m compares well with the positions on 30 June 2020 (GBP0.9m) and 31 December 2020 (GBP1.2m), particularly when these deferred settlements totalling GBP4.5m are taken into account.

Finally, and to underline the Group's financial health, a new three year, GBP20m Revolving Credit Facility has been agreed with our longstanding bankers NatWest. This arrangement also has an "accordion option" to increase the facility by up to GBP5m.

DIVID

The Board has taken confidence from the strong trading performance in H1 as well as the wider economic recovery so is declaring an interim dividend of 0.80 pence (2020: nil). This represents a 4% increase over the 2019 equivalent. This will be payable on 3 December 2021 to all shareholders on the register on 5 November 2021. The ex-dividend date is 4 November 2021.

BOARD

Today's results will be the last announced under David Morgan as Executive Chairman of the Group, who is due to retire on 30 September 2021 following the Group's announcement on 15 June 2021.

David will be replaced by Julian Hanson-Smith as Non-Executive Chairman, who has served as a Non-Executive Director of MISSION since 2015, as part of a seamless transition that has been planned for some time.

OUTLOOK

The Group has a long, pre-pandemic track record of delivering a considerable majority of its profit in the second half year. The Board fully expects this to be the case again this year and for the performance delivered in the second half to be underpinned by the further benefits expected from the removal of lockdowns as well as the general return to a 'business as usual' economy. The sequential recovery continues.

Condensed Consolidated Income Statement for the six months ended 30 June 2021

 
 
                                            Six months     Six months     Year ended 
                                                    to             to 
                                               30 June        30 June    31 December 
                                                  2021           2020           2020 
                                             Unaudited      Unaudited        Audited 
                                   Note        GBP'000        GBP'000        GBP'000 
 
 TURNOVER                           2           69,518         58,116        121,927 
 
 Cost of sales                                (35,380)       (29,036)       (60,409) 
                                         -------------  -------------  ------------- 
 
   OPERATING INCOME                 2           34,138         29,080         61,518 
 
 Headline operating expenses                  (32,126)       (30,862)       (59,585) 
                                         -------------  -------------  ------------- 
 HEADLINE OPERATING PROFIT 
  / (LOSS)                                       2,012        (1,782)          1,933 
 
 Acquisition adjustments            4            (224)            166        (1,891) 
 Exceptional restructuring 
  costs                                              -              -        (1,004) 
 Start-up costs                                  (149)          (212)          (335) 
 
   OPERATING PROFIT / (LOSS)                     1,639        (1,828)        (1,297) 
 
 Share of results of associates 
  and joint ventures                                50             16             56 
                                         -------------  -------------  ------------- 
 
   PROFIT / (LOSS) BEFORE 
   INTEREST AND TAXATION                         1,689        (1,812)        (1,241) 
 
 Net finance costs                  5            (296)          (458)          (821) 
                                                                       ------------- 
 
   PROFIT / (LOSS) ON ORDINARY 
   ACTIVITIES BEFORE TAXATION                    1,393        (2,270)        (2,062) 
 
 Taxation                           6            (295)            508          (186) 
                                                                       ------------- 
 
   PROFIT / (LOSS) FOR THE 
   PERIOD                                        1,098        (1,762)        (2,248) 
                                         -------------  -------------  ------------- 
 
 Attributable to: 
 Equity holders of the 
  parent                                         1,218        (1,606)        (2,033) 
 Non-controlling interests                       (120)          (156)          (215) 
                                         -------------  -------------  ------------- 
                                                 1,098        (1,762)        (2,248) 
                                         -------------  -------------  ------------- 
 
 Basic earnings per share 
  (pence)                           7             1.35         (1.89)         (2.30) 
 Diluted earnings per share 
  (pence)                           7             1.34         (1.89)         (2.30) 
 Headline basic earnings 
  per share (pence)                 7             1.70         (1.92)           1.00 
 Headline diluted earnings 
  per share (pence)                  7            1.68         (1.92)           0.98 
 

Condensed Consolidated Statement of Comprehensive Income for the six months ended 30 June 2021

 
 
 
                                          Six months     Six months     Year ended 
                                                  to             to 
                                             30 June        30 June    31 December 
                                                2021           2020           2020 
                                           Unaudited      Unaudited        Audited 
                                             GBP'000        GBP'000        GBP'000 
 
 PROFIT / (LOSS) FOR THE PERIOD                1,098        (1,762)        (2,248) 
 
 Other comprehensive income 
  - items that may be reclassified 
  separately to profit or loss: 
 Exchange differences on translation 
  of foreign operations                         (38)            132          (173) 
                                       -------------  -------------  ------------- 
 TOTAL COMPREHENSIVE INCOME 
  / (LOSS) FOR THE PERIOD                      1,060        (1,630)        (2,421) 
 
 Attributable to: 
 Equity holders of the parent                  1,194        (1,466)        (2,187) 
 Non-controlling interests                     (134)          (164)          (234) 
                                       -------------  -------------  ------------- 
                                               1,060        (1,630)        (2,421) 
                                       -------------  -------------  ------------- 
 

Condensed Consolidated Balance Sheet as at 30 June 2021

 
                                                  As at       As at         As at 
                                                30 June     30 June   31 December 
                                                   2021        2020          2020 
                                              Unaudited   Unaudited       Audited 
                                       Note     GBP'000     GBP'000       GBP'000 
 FIXED ASSETS 
 Intangible assets                      8        95,859      95,466        96,186 
 Property, plant and equipment                    2,154       2,826         2,394 
 Right of use assets                    9         9,898      12,005        10,729 
 Investments, associates and 
  joint ventures                                    427         265           317 
 Deferred tax assets                                 15          19             - 
                                             ----------  ----------  ------------ 
                                                108,353     110,581       109,626 
                                             ----------  ----------  ------------ 
 CURRENT ASSETS 
 Stock                                            1,228       1,406         1,194 
 Trade and other receivables                     36,314      30,177        33,314 
 Cash and short term deposits                     5,914       4,011         3,806 
                                             ----------  ----------  ------------ 
                                                 43,456      35,594        38,314 
                                             ----------  ----------  ------------ 
 CURRENT LIABILITIES 
 Trade and other payables                      (35,904)    (32,798)      (34,138) 
 Corporation tax payable                           (42)        (62)         (359) 
 Bank loans                             10            -           -       (4,969) 
 Acquisition obligations                11      (6,709)     (6,487)       (7,765) 
                                             ----------  ----------  ------------ 
                                               (42,655)    (39,347)      (47,231) 
                                             ----------  ----------  ------------ 
 NET CURRENT ASSETS / (LIABILITIES)                 801     (3,753)       (8,917) 
                                             ----------  ----------  ------------ 
 TOTAL ASSETS LESS CURRENT 
  LIABILITIES                                   109,154     106,828       100,709 
 
   NON CURRENT LIABILITIES 
 Bank loans                             10      (9,862)     (4,948)             - 
 Lease liabilities                        9     (8,648)    (10,274)       (9,414) 
 Acquisition obligations                11        (580)       (300)         (720) 
 Deferred tax liabilities                         (328)       (384)         (346) 
                                             ----------  ----------  ------------ 
                                               (19,418)    (15,906)      (10,480) 
                                             ----------  ----------  ------------ 
 NET ASSETS                                      89,736      90,922        90,229 
                                             ----------  ----------  ------------ 
 
 CAPITAL AND RESERVES 
 Called up share capital                          9,102       9,102         9,102 
 Share premium account                           45,928      45,928        45,928 
 Own shares                                       (538)       (646)         (591) 
 Share-based incentive reserve                      703         528           642 
 Foreign currency translation 
  reserve                                          (90)         228          (66) 
 Retained earnings                               34,393      35,340        34,842 
                                             ----------  ----------  ------------ 
 EQUITY ATTRIBUTABLE TO EQUITY 
  HOLDERS OF THE PARENT                          89,498      90,480        89,857 
 Non controlling interests                          238         442           372 
                                             ----------  ----------  ------------ 
 TOTAL EQUITY                                    89,736      90,922        90,229 
                                             ----------  ----------  ------------ 
 

Condensed Consolidated Cash Flow Statement for the six months ended 30 June 2021

 
 
                                                 Six months     Six months       Year ended 
                                                         to             to 
                                                    30 June        30 June      31 December 
                                                       2021           2020             2020 
                                                  Unaudited      Unaudited          Audited 
                                                    GBP'000        GBP'000          GBP'000 
 
 Operating profit / (loss)                            1,639        (1,828)        (1,297) 
 Depreciation and amortisation 
  charges                                             2,080          2,453          4,836 
 Movements in the fair value of 
  contingent consideration                                -          (469)          1,276 
 Loss on disposal of fixed assets                         4              -             35 
 Non cash charge for share options, 
  growth shares and shares awarded                       80            101            183 
 (Increase) / decrease in receivables               (3,060)         10,821          7,684 
 Increase in stock                                     (34)          (315)          (103) 
 Increase / (decrease) in payables                    1,822        (2,902)        (1,175) 
                                                 ----------  -------------  ------------- 
 OPERATING CASH FLOW                                  2,531          7,861         11,439 
 Net finance costs                                    (412)          (424)          (763) 
 Tax paid                                             (645)          (224)          (640) 
                                                 ----------  -------------  ------------- 
 Net cash inflow from operating 
  activities                                          1,474          7,213         10,036 
                                                 ----------  -------------  ------------- 
 
 INVESTING ACTIVITIES 
 Proceeds on disposal of property, 
  plant and equipment                                    11              2              3 
 Purchase of property, plant and 
  equipment                                           (320)          (230)          (421) 
 Investment in software development                   (153)          (109)          (696) 
 Acquisition of or investments 
  in businesses                                           -           (72)          (184) 
 Payment relating to acquisitions 
  made in prior periods                             (1,196)        (1,463)        (2,018) 
 Net cash outflow from investing 
  activities                                        (1,658)        (1,872)        (3,316) 
                                                 ----------  -------------  ------------- 
 
 FINANCING ACTIVITIES 
 Dividends paid                                     (1,379)              -              - 
 Repayment of lease liabilities                     (1,037)        (1,477)        (2,769) 
 Increase in / (repayment of) 
  bank loans                                          5,000        (5,000)        (5,000) 
 Purchase of own shares held in 
  EBT                                                 (254)           (13)              - 
                                                 ----------  -------------  ------------- 
 Net cash inflow / (outflow) from 
  financing activities                                2,330        (6,490)        (7,769) 
                                                 ----------  -------------  ------------- 
 
 Increase / (decrease) in cash/equivalents            2,146        (1,149)        (1,049) 
 Exchange differences on translation 
  of foreign subsidiaries                              (38)            132          (173) 
 Cash/cash equivalents at beginning 
  of period                                           3,806          5,028          5,028 
                                                 ----------  -------------  ------------- 
 Cash and cash equivalents at 
  end of period                                       5,914          4,011          3,806 
                                                 ----------  -------------  ------------- 
 
 

Condensed Consolidated Statement of Changes in Equity for the six months ended 30 June 2021

 
 
                                                                                                         Total 
                                                      Share-based        Foreign                  attributable 
                                                        incentive       currency                     to equity    Non-controlling 
                       Share      Share        Own        reserve    translation    Retained           holders           interest         Total 
                     capital    premium     shares        GBP'000        reserve    earnings         of parent            GBP'000        equity 
                     GBP'000    GBP'000    GBP'000                       GBP'000     GBP'000           GBP'000                          GBP'000 
-----------------  ---------  ---------  ---------  -------------  -------------  ----------  ----------------  -----------------  ------------ 
 
 At 1 January 
  2020                 8,530     43,015      (659)            700             88      40,021            91,695                606        92,301 
 
 Loss for 
  period                   -          -          -              -              -     (1,606)           (1,606)              (156)       (1,762) 
 Exchange 
  differences 
  on translation 
  of foreign 
  operations               -          -          -              -            140           -               140                (8)           132 
-----------------  ---------  ---------  ---------  -------------  -------------  ----------  ----------------  -----------------  ------------ 
 Total 
  comprehensive 
  loss for 
  period                   -          -          -              -            140     (1,606)           (1,466)              (164)       (1,630) 
 New shares 
  issued                  28        135          -              -              -           -               163                  -           163 
 Share option 
  charge                   -          -          -             64              -           -                64                  -            64 
 Growth share 
  charge                   -          -          -             35              -           -                35                  -            35 
 Settlement 
  of growth 
  shares                 544      2,778          -          (271)              -     (3,051)                 -                  -             - 
 Own shares 
  purchased 
  by EBT                   -          -       (13)              -              -           -              (13)                  -          (13) 
 Shares awarded 
  and sold 
  from own 
  shares                   -          -         26              -              -        (24)                 2                  -             2 
 At 30 June 
  2020                 9,102     45,928      (646)            528            228      35,340            90,480                442        90,922 
-----------------  ---------  ---------  ---------  -------------  -------------  ----------  ----------------  -----------------  ------------ 
 Loss for 
  period                   -          -          -              -              -       (427)             (427)               (59)         (486) 
 Exchange 
  differences 
  on translation 
  of foreign 
  operations               -          -          -              -          (294)           -             (294)               (11)         (305) 
-----------------  ---------  ---------  ---------  -------------  -------------  ----------  ----------------  -----------------  ------------ 
 Total 
  comprehensive 
  loss for 
  period                   -          -          -              -          (294)       (427)             (721)               (70)         (791) 
 Share option 
  charge                   -          -          -            114              -           -               114                  -           114 
 Shares awarded 
  and sold 
  from own 
  shares                   -          -         55              -              -        (71)              (16)                  -          (16) 
 At 31 December 
  2020                 9,102     45,928      (591)            642           (66)      34,842            89,857                372        90,229 
-----------------  ---------  ---------  ---------  -------------  -------------  ----------  ----------------  -----------------  ------------ 
 Profit for 
  period                   -          -          -              -              -       1,218             1,218              (120)         1,098 
 Exchange 
  differences 
  on translation 
  of foreign 
  operations               -          -          -              -           (24)           -              (24)               (14)          (38) 
-----------------  ---------  ---------  ---------  -------------  -------------  ----------  ----------------  -----------------  ------------ 
 Total 
  comprehensive 
  income for 
  period                   -          -          -              -           (24)       1,218             1,194              (134)         1,060 
 Share option 
  charge                   -          -          -             61              -           -                61                  -            61 
 Own shares 
  purchased 
  by EBT                   -          -      (254)              -              -           -             (254)                  -         (254) 
 Shares awarded 
  and sold 
  from own 
  shares                   -          -        307              -              -       (288)                19                  -            19 
 Dividend 
  paid                     -          -          -              -              -     (1,379)           (1,379)                  -       (1,379) 
 At 30 June 
  2021                 9,102     45,928      (538)            703           (90)      34,393            89,498                238        89,736 
------------  --------------  ---------  ---------  -------------  -------------  ----------  ----------------  -----------------  ------------ 
 
 

Notes to the unaudited Interim Report for the six months ended 30 June 2021

   1.   Accounting Policies 

Basis of preparation

The condensed consolidated interim financial statements for the six months ended 30 June 2021 have been prepared in accordance with the IAS 34 "Interim Financial Reporting" and the Group's accounting policies.

The Group's accounting policies are in accordance with International Financial Reporting Standards as adopted by the European Union and are set out in the Group's Annual Report and Accounts 2020 on pages 53-57. These are consistent with the accounting policies which the Group expects to adopt in its 2021 Annual Report. The Group has not early-adopted any Standard, Interpretation or Amendment that has been issued but is not yet effective.

The information relating to the six months ended 30 June 2021 and 30 June 2020 is unaudited and does not constitute statutory financial statements as defined in Section 434 of the Companies Act 2006. The comparative figures for the year ended 31 December 2020 have been extracted from the Group's Annual Report and Accounts 2020, on which the auditors gave an unqualified opinion and did not include a statement under section 498 (2) or (3) of the Companies Act 2006. The Group Annual Report and Accounts for the year ended 31 December 2020 have been filed with the Registrar of Companies.

Going concern

The Directors have considered the financial projections of the Group, including cash flow forecasts, the availability of committed bank facilities and the headroom against covenant tests for the coming 12 months. They are satisfied that the Group has adequate resources for the foreseeable future and that it is appropriate to continue to adopt the going concern basis in preparing these interim financial statements.

Accounting estimates and judgements

The Group makes estimates and judgements concerning the future and the resulting estimates may, by definition, vary from the actual results. The Directors considered the critical accounting estimates and judgements used in the interim financial statements and concluded that the main areas of judgement are:

   --      Potential impairment of goodwill and other assets as a result of the impact of COVID-19; 
   --      Contingent deferred payments in respect of acquisitions; and 
   --      Revenue recognition policies in respect of contracts which straddle the period end. 
   2.   Segmental Information 

Business segmentation

For management purposes the Board monitors the performance of its separate operating units, each of which carries out a range of activities, as a single business segment. However, since different activities have different revenue characteristics, the Group's turnover and operating income has been disaggregated below to provide additional benefit to readers of these financial statements.

Following the implementation of a Shared Services function from the start of 2018 and the resulting transfer of certain Agency-specific contracts onto centrally-managed arrangements, a significant portion of the total operating costs are now centrally managed and segment information is therefore now only presented down to the operating income level.

 
                               Advertising     Media   Exhibitions       Public     Group 
                                 & Digital    Buying    & Learning    Relations 
 Six months to 30 June 2021        GBP'000   GBP'000       GBP'000      GBP'000   GBP'000 
                              ------------  --------  ------------  -----------  -------- 
 Turnover                           47,573    14,114         3,886        3,945    69,518 
                              ------------  --------  ------------  -----------  -------- 
 
 Operating income                   27,410     1,592         1,865        3,271    34,138 
                              ------------  --------  ------------  -----------  -------- 
 
 
                               Advertising     Media   Exhibitions       Public     Group 
                                 & Digital    Buying    & Learning    Relations 
 Six months to 30 June 2020        GBP'000   GBP'000       GBP'000      GBP'000   GBP'000 
                              ------------  --------  ------------  -----------  -------- 
 Turnover                           35,604    12,517         5,933        4,062    58,116 
                              ------------  --------  ------------  -----------  -------- 
 
 Operating income                   22,933     1,475         1,839        2,833    29,080 
                              ------------  --------  ------------  -----------  -------- 
 
 
                             Advertising     Media   Exhibitions       Public     Total 
                               & Digital    Buying    & Learning    Relations 
 Year to 31 December 2020        GBP'000   GBP'000       GBP'000      GBP'000   GBP'000 
                            ------------  --------  ------------  -----------  -------- 
 Turnover                         87,418    18,546         8,738        7,225   121,927 
 
 Operating income                 50,022     2,286         3,248        5,962    61,518 
                            ------------  --------  ------------  -----------  -------- 
 

Geographical segmentation

The following table provides an analysis of the Group's operating income by region of activity:

 
                   Six months   Six months    Year ended 
                           to           to 
                      30 June      30 June   31 December 
                         2021         2020          2020 
                    Unaudited    Unaudited       Audited 
                      GBP'000      GBP'000       GBP'000 
 
 UK                    29,681       24,977        53,077 
 USA                    3,163        3,090         5,972 
 Asia                   1,196          961         2,353 
 Rest of Europe            98           52           116 
                  -----------  -----------  ------------ 
                       34,138       29,080        61,518 
                  -----------  -----------  ------------ 
 
   3.   Reconciliation of Reported Profit / (Loss) to Headline Profit / (Loss) 

In order to provide a clearer understanding of underlying profitability, headline results exclude exceptional items, acquisition-related items, and start-up costs. Start-up costs derive from organically started businesses and comprise the trading losses of such entities until the earlier of two years from commencement or when they show evidence of becoming sustainably profitable.

 
      Six months          Six months          Year ended 
           to                  to             31 December 
        30 June             30 June               2020 
          2021                2020              Audited 
       Unaudited           Unaudited 
       PBT       PAT       PBT       PAT       PBT       PAT 
   GBP'000   GBP'000   GBP'000   GBP'000   GBP'000   GBP'000 
 
 
 Headline profit / (loss)     1,766   1,413   (2,224)   (1,789)     1,168       670 
 Acquisition-related items 
  (Note 4)                    (224)   (191)       166       203   (1,891)   (1,806) 
 Exceptional restructuring 
  costs                           -       -         -         -   (1,004)     (834) 
 Start-up costs               (149)   (124)     (212)     (176)     (335)     (278) 
 Reported profit / (loss)     1,393   1,098   (2,270)   (1,762)   (2,062)   (2,248) 
                             ------  ------  --------  --------  --------  -------- 
 

Exceptional restructuring costs in 2020 consisted of redundancy and property closure costs in response to the COVID-19 pandemic.

Start-up costs in 2021 relate to the launch of Alive in Asia and a new Birmingham-based venture under the Mongoose Sport & Entertainment brand . Start- up costs in 2020 related to Story's new venture in Leeds, April Six's new venture in Germany and the launch of Alive in Asia.

   4.   Acquisition Adjustments 
 
                                          Six months   Six months     Year ended 
                                                  to           to    31 December 
                                             30 June      30 June           2020 
                                                2021         2020        Audited 
                                           Unaudited    Unaudited 
                                             GBP'000      GBP'000        GBP'000 
 
 Amortisation of intangible assets 
  recognised on acquisitions                   (224)        (278)          (505) 
 Movement in fair value of contingent 
  consideration                                    -          469        (1,276) 
 Acquisition transaction costs 
  expensed                                         -         (25)          (110) 
                                         -----------  -----------  ------------- 
                                               (224)          166        (1,891) 
                                         -----------  -----------  ------------- 
 
 

The movement in fair value of contingent consideration relates to a revision in the estimate payable to vendors of businesses acquired in prior years . Acquisition transaction costs relate to professional fees associated with the acquisitions.

   5.   Net Finance Costs 
 
                                           Six months   Six months 
                                                   to           to    Year ended 
                                              30 June      30 June   31 December 
                                                 2021         2020          2020 
                                            Unaudited    Unaudited       Audited 
                                              GBP'000      GBP'000       GBP'000 
 
 Net interest on bank loans, 
  overdrafts and deposits                        (82)        (185)         (329) 
 Amortisation of bank debt arrangement 
  fees                                           (31)         (21)          (42) 
 Interest expense on leases liabilities         (183)        (252)         (450) 
                                          -----------  -----------  ------------ 
 Net finance costs                              (296)        (458)         (821) 
                                          -----------  -----------  ------------ 
 

The decrease in net interest on bank loans, overdrafts and deposits in the period is driven by a reduced average level of bank debt and a reduction in the interest rate payable on the bank debt. The decrease in interest expense on lease liabilities in the period primarily relates to the decrease in Right of Use Assets and Lease Liabilities following the natural maturation of property lease terms as referred to in Note 9.

   6.   Taxation 

The taxation charge for the period ended 30 June 2021 has been based on an estimated effective tax rate on headline profit on ordinary activities of 20% (30 June 2020: 20%).

   7.   Earnings Per Share 

The calculation of the basic and diluted earnings per share is based on the following data, determined in accordance with the provisions of IAS 33: "Earnings per Share".

 
                                          Six months     Six months        Year to 
                                                  to             to 
                                             30 June        30 June    31 December 
                                                2021           2020           2020 
                                           Unaudited      Unaudited        Audited 
                                             GBP'000        GBP'000        GBP'000 
 
 Earnings 
 
 Reported profit for the year 
 Attributable to: 
 Equity holders of the parent                  1,218        (1,606)        (2,033) 
 Non-controlling interests                     (120)          (156)          (215) 
                                       -------------  -------------  ------------- 
                                               1,098        (1,762)        (2,248) 
                                       -------------  -------------  ------------- 
 
 Headline earnings (Note 3) 
 Attributable to: 
 Equity holders of the parent                  1,533        (1,633)            885 
 Non-controlling interests                     (120)          (156)          (215) 
                                       -------------  -------------  ------------- 
                                               1,413        (1,789)            670 
                                       -------------  -------------  ------------- 
 
   Number of shares 
 Weighted average number of Ordinary 
  shares for the purpose of basic 
  earnings per share                      90,133,831     84,943,138     88,341,383 
 Dilutive effect of securities: 
 Employee share options                    1,020,235      4,085,346      2,360,072 
 Weighted average number of Ordinary 
  shares for the purpose of diluted 
  earnings per share                      91,154,066     89,028,484     90,701,455 
 
   Reported basis: 
 Basic earnings per share (pence)               1.35         (1.89)         (2.30) 
 Diluted earnings per share (pence)             1.34         (1.89)         (2.30) 
 
   Headline basis: 
 Basic earnings per share (pence)               1.70         (1.92)           1.00 
 Diluted earnings per share (pence)             1.68         (1.92)           0.98 
 

A reconciliation of the profit after tax on a reported basis and the headline basis is given in Note 3.

   8.   Intangible Assets 
 
                              30 June     30 June   31 December 
                                 2021        2020          2020 
                            Unaudited   Unaudited       Audited 
                              GBP'000     GBP'000       GBP'000 
 
 Goodwill                      92,160      91,752        92,160 
 Other intangible assets        3,699       3,714         4,026 
                               95,859      95,466        96,186 
                           ----------  ----------  ------------ 
 

Goodwill

 
                                  Six months    Six months     Year ended 
                                  to 30 June    to 30 June    31 December 
                                        2021          2020           2020 
                                   Unaudited     Unaudited        Audited 
                                     GBP'000       GBP'000        GBP'000 
 
 Cost 
 At 1 January                         96,433        96,025         96,025 
 Recognised on acquisition of 
  trade assets                             -             -            408 
                                ------------  ------------  ------------- 
 At 30 June / 31 December             96,433        96,025         96,433 
                                ------------  ------------  ------------- 
 
 
 Impairment adjustment 
 At beginning and end of period     4,273    4,273    4,273 
 
 Net book value                    92,160   91,752   92,160 
                                  -------  -------  ------- 
 

In accordance with the Group's accounting policies, an annual impairment test is applied to the carrying value of goodwill, unless there is an indication that one of the cash generating units has become impaired during the year, in which case an impairment test is applied to the relevant asset. The next impairment test will be undertaken at 31 December 2021.

Other Intangible Assets

 
                                         Six months to     Six months 
                                                                    to      Year ended 
                                                30 June        30 June     31 December 
                                                   2021           2020            2020 
                                              Unaudited      Unaudited         Audited 
                                                GBP'000        GBP'000         GBP'000 
 
    Cost 
    At 1 January                                 10,821         10,115          10,115 
    Additions                                       153            109             896 
    Disposals                                     (233)          (202)           (190) 
    At 30 June / 31 December                     10,741         10,022          10,821 
                                             ----------  -------------  -------------- 
 
    Amortisation and impairment 
    At 1 January                                  6,795          6,008           6,008 
    Amortisation charge for the 
     period                                         480            502             977 
    Disposals                                     (233)          (202)           (190) 
    At 30 June / 31 December                      7,042          6,308           6,795 
                                             ----------  -------------  -------------- 
 
    Net book value                                3,699          3,714           4,026 
                                             ----------  -------------  -------------- 
 

Other intangible assets consist of Client relationships, trade names and software development and licences.

   9.   Right of Use Assets and Lease Liabilities 

The Group leases several assets, the overwhelming majority of which are the office premises from which it operates. Under IFRS 16, the Group recognises Right of Use Assets and Lease Liabilities in relation to these leases. Assets and liabilities reduce over the period of the lease and increase when a lease is renewed, or a new lease entered into. The decrease in Right of Use Assets and Lease Liabilities in the period relates primarily to the natural reduction in the average remaining lives of the leases.

10. Bank Loans and Net Bank Debt

 
                                                30 June     30 June   31 December 
                                                   2021        2020          2020 
                                              Unaudited   Unaudited       Audited 
                                                GBP'000     GBP'000       GBP'000 
 
 Bank loan outstanding                           10,000       5,000         5,000 
 Adjustment to amortised cost                     (138)        (52)          (31) 
                                             ----------  ----------  ------------ 
 Carrying value of loan outstanding               9,862       4,948         4,969 
 Less: Cash and short term deposits             (5,914)     (4,011)       (3,806) 
                                             ----------  ----------  ------------ 
 Net bank debt                                    3,948         937         1,163 
                                             ----------  ----------  ------------ 
 
 The borrowings are repayable 
  as follows: 
 Less than one year                                   -           -         5,000 
 In one to two years                                  -       5,000             - 
 In more than two years but less 
  than three                                     10,000           -             - 
  years 
                                                 10,000       5,000         5,000 
 Adjustment to amortised cost                     (138)        (52)          (31) 
                                             ----------  ----------  ------------ 
                                                  9,862       4,948         4,969 
 Less: Amount due for settlement 
  within 12 
  months (shown under current liabilities)            -           -       (4,969) 
                                             ----------  ----------  ------------ 
 Amount due for settlement after 
  12 months                                       9,862       4,948             - 
                                             ----------  ----------  ------------ 
 

At 30 June 2021, the Group's committed bank facilities comprised a revolving credit facility of GBP20.0m, expiring on 5 April 2024, with an option to increase the facility by GBP5.0m and by one year. Interest on the facility is based on SONIA (sterling overnight index average) plus a margin of between 1.50% and 2.25% depending on the Group's debt leverage ratio, payable in cash on loan rollover dates.

In addition to its committed facilities, the Group has available an overdraft facility of up to GBP3.0m with interest payable by reference to National Westminster Bank plc Base Rate plus 2.25%.

11. Acquisition Obligations

The terms of an acquisition may provide that the value of the purchase consideration, which may be payable in cash or shares or other securities at a future date, depends on uncertain future events such as the future performance of the acquired company. The Directors estimate that the liability for payments that may be due is as follows:

 
       Cash     Shares      Total 
    GBP'000    GBP'000    GBP'000 
 
 
 30 June 2021 
  Less than one year            6,405   304   6,709 
 In more than three but less 
  than four years                 580     -     580 
                                6,985   304   7,289 
                               ------  ----  ------ 
 

A reconciliation of acquisition obligations during the period is as follows:

 
                                      Cash     Shares      Total 
                                   GBP'000    GBP'000    GBP'000 
 
 At 31 December 2020                 8,181        304      8,485 
 Obligations settled in the 
  period                           (1,196)          -    (1,196) 
 At 30 June 2021                     6,985        304      7,289 
                                  --------  ---------  --------- 
 
 

12. Post balance sheet events

There have been no material post balance sheet events.

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September 22, 2021 01:59 ET (05:59 GMT)

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