SAN FRANCISCO, Sept. 30, 2019 /PRNewswire/ -- Salesforce
(NYSE: CRM), the global leader in CRM, today announced that Gartner
Inc. has positioned Salesforce as a Leader in its September 2019 Magic Quadrant for CRM Lead
Management.
"Salesforce Pardot has been focused on enabling enterprise and
high-growth businesses to bring together sales and marketing teams,
empowering them to better engage buyers, close deals faster and
build deeper relationships with customers," said Michael Kostow, SVP and GM of Salesforce Pardot.
"Analytics and artificial intelligence are two critical pieces to
every account-based marketing strategy and should be accessible to
every B2B marketer to close the gap between sales and
marketing."
According to Gartner, "Good lead management is about better
cooperation between sales and marketing to increase the supply of
potential customers and boost total sales conversions. To achieve
this, lead management applications need to support one aligned
organizational revenue-generating process at any time, from any
point of view."
Salesforce Pardot
Pardot is marketing automation on
the world's #1 CRM. With Pardot, marketers can create more
meaningful connections, generate more pipeline, and empower sales
teams to close more deals.
Additional Information
- A complimentary copy of the 2019 Gartner Magic Quadrant for CRM
Lead Management is available for download here.
- Follow @salesforce and @pardot on Twitter.
Gartner Disclaimer
Gartner does not endorse any
vendor, product or service depicted in its research publications,
and does not advise technology users to select only those vendors
with the highest ratings or other designation. Gartner research
publications consist of the opinions of Gartner's research
organization and should not be construed as statements of fact.
Gartner disclaims all warranties, expressed or implied, with
respect to this research, including any warranties of
merchantability or fitness for a particular purpose.
About Salesforce
Salesforce is the global leader in
Customer Relationship Management (CRM), bringing companies closer
to their customers in the digital age. Founded in 1999, Salesforce
enables companies of every size and industry to take advantage of
powerful technologies—cloud, mobile, social, internet of things,
artificial intelligence, voice and blockchain—to create a
360-degree view of their customers. For more information about
Salesforce (NYSE: CRM), visit: www.salesforce.com.
Any unreleased services or features referenced in this or other
press releases or public statements are not currently available and
may not be delivered on time or at all. Customers who purchase
Salesforce applications should make their purchase decisions based
upon features that are currently available. Salesforce has
headquarters in San Francisco,
with offices in Europe and
Asia, and trades on the New York
Stock Exchange under the ticker symbol "CRM." For more information
please visit http://www.salesforce.com, or call
1-800-NO-SOFTWARE.
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SOURCE Salesforce