OptiBiotix Health PLC Launch of SlimBiome® range in Holland & Barrett
07 Enero 2020 - 1:00AM
RNS Non-Regulatory
TIDMOPTI
OptiBiotix Health PLC
07 January 2020
OptiBiotix Health plc
("OptiBiotix" or the "Company")
Launch of a SlimBiome(R) containing product range with Holland
& Barrett
OptiBiotix Health plc (AIM: OPTI), a life sciences business
developing compounds to tackle obesity, high cholesterol, diabetes
and skincare, announces the launch of a product range containing
OptiBiotix's SlimBiome(R) proprietary weight management technology
under the SlimBiome(R) brand with Holland & Barrett
("H&B").
H&B (www.hollandandbarrett.com) is a chain of health food
shops with over 1,300 stores in 16 countries. Their SlimBiome(R)
product range
(https://www.hollandandbarrett.com/shop/brands/slimbiome/) will be
initially sold in the United Kingdom, Republic of Ireland,
Netherlands, Belgium and Sweden.
This launch of SlimBiome(R) is the first with a major retailer.
H&B is an ideal partner because of their knowledge and
experience in marketing functional food supplements. This
partnership helps build product awareness, enhances product
credibility, and builds brand identity, which helps advance
commercial discussions in overseas markets.
Dr. Fred Narbel, Managing Director of OptiBiotix's prebiotics
division, commented: "We are very pleased to announce this
agreement with Holland & Barrett, the first with a major
retailer for SlimBiome(R). Partnering with a company which has the
retail experience, marketing reach, and the size of H&B
increases exposure and awareness of SlimBiome(R), both nationally,
and internationally. This helps build brand awareness and as sales
volumes increase, will lower the cost of goods. This is another
step in building sales of SlimBiome(R) across the world as we
leverage newsflow of launches and awards and look to replicate
similar deals in North America, India, Australia, and other major
territories in 2020."
For further information, please contact:
OptiBiotix Health plc www.optibiotix.com
Stephen O'Hara, Chief Executive Contact via Walbrook
below
finnCap (Broker) Tel: 020 7220 0500
Geoff Nash / Kate Bannatyne (Corporate Finance)
Camille Gochez (Corporate Broking)
goetzpartners securities Limited Tel: 0203 859 7725
Ulrich Kinzel
Walbrook PR Ltd Mob: 07876 741 001
Anna Dunphy
About OptiBiotix - www.optibiotix.com
OptiBiotix Health plc (AIM: OPTI), which was formed in March
2012, brings science to the development of compounds which modify
the human microbiome - the collective genome of the microbes in the
body - in order to prevent and manage human disease and promote
wellness.
OptiBiotix has an extensive R&D programme working with
leading academics in the development of microbial strains,
compounds, and formulations which are used as active ingredients
and supplements. More than 20 international food and healthcare
supplement companies have signed agreements with OptiBiotix to
incorporate their human microbiome modulators into a wide range of
food products and drinks.
OptiBiotix is also developing its own range of consumer
supplements and health products. The Company's current areas of
focus include obesity, cardiovascular health, and diabetes.
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END
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