Groupon Adds Xola as API Booking Partner Enabling Tours and Attractions Operators to Drive Customer Demand and Manage Capacity
10 Noviembre 2020 - 8:28AM
Business Wire
Integration helps operators to bring in new
customers while meeting new requirements created by COVID-19 social
distancing guidelines
Experiences marketplace Groupon (NASDAQ: GRPN) announced the
company’s latest Groupon Connect™ partnership today with Xola, an
online booking, reservation, marketing and tour management platform
for in-destination tour and attractions operators.
Groupon Connect is the company’s recently launched
next-generation API that enables leading booking, reservation and
ticketing platforms to connect merchants directly to the Groupon
platform, making it even more convenient for consumers to book
deals from their favorite local businesses and attractions. The new
integration enables Xola’s merchants, ranging from escape rooms,
ziplines and challenge courses, sailing cruises and other local
leisure activities, to sync their existing Xola booking
availability directly with their Groupon promotions.
“We’re excited about the opportunity this creates for our
merchants by integrating the important tools they use to attract
new customers and manage their businesses in one place. COVID-19
has created a number of operational challenges for businesses,
particularly when it comes to capacity requirements, and it is
important for Groupon to provide a platform compatible with the
leading booking solutions on the market,” said Tim Eby, vice
president of product, Groupon. “For customers, being able to see
available dates and times, book a service online prior to purchase
and have a contactless interaction, is a much better
experience.”
This new partnership brings another powerful integration to
Xola's App Store to help drive growth for attractions. The Groupon
Connect integration joins more than 75 apps and integrations,
including Reserve With Google, Expedia, TripAdvisor, and automated
marketing tools like Xolabot, Lightning Deals, Abandoned Booking
Recovery, Package Upsell, Capacity Utilization, operational tools
like Kiosk, TV Monitor display apps, Digital Waivers and many
others.
“Groupon and Xola are committed to helping in-destination
attractions operators succeed, especially now during the COVID
crisis. This partnership will enable Xola customers to reach
potential consumers looking to book activities and attractions in
their local communities,” said J. Scott Zimmerman, co-founder and
CEO of Xola. “With promotional and booking capabilities that work
in tandem, our tour and attractions operators will be able to
efficiently secure more bookings as consumers become more
comfortable with the new normal and seek out socially-distant
activities available close to home.”
The Groupon and Xola integration is live in the United
States––with an international expansion planned at a later
date.
Groupon is currently adding partners through its Groupon
Connect™ platform. Partners who are interested in connecting with
Groupon, should visit https://www.groupon.com/developers or email
partners@groupon.com.
About Groupon
Groupon (www.groupon.com) (NASDAQ: GRPN) is an experiences
marketplace where consumers discover fun things to do and local
businesses thrive. For our customers, this means giving them an
amazing selection of experiences at great values. For our
merchants, this means making it easy for them to partner with
Groupon and reach millions of consumers around the world. To find
out more about Groupon, please visit press.groupon.com.
About Xola
Xola is a leading online booking and marketing platform for the
travel industry's in-destination tours and attractions market.
Co-founded in 2011 by J. Scott Zimmerman and Anush Ramani, the
company is focused on its mission to help tour and activity
companies around the world to grow their businesses. From small,
family-owned tour companies to public companies and global brands,
Xola's platform has helped over a thousand companies streamline
operations and grow revenue. Xola has offices in San Francisco,
Houston, Bangalore, and Belgrade. For more information visit:
www.xola.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20201110005784/en/
Groupon Nick Halliwell nhalliwell@groupon.com
Xola Helen Shik Shik Communications LLC
shik.helen10@gmail.com
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