SUNBURY-ON-THAMES, U.K., AND
CARY, N.C., June 15, 2021 /PRNewswire/ -- D4t4 Solutions
Plc (AIM: D4T4), a leading innovator in customer data,
management, and analytics, today launched the Celebrus Fraud Data
Platform (FDP) to help businesses protect their customers in
real-time across all digital touchpoints using automated behavioral
insights to eliminate new account, account takeover, and payment
fraud. Working seamlessly with existing fraud management tools,
Celebrus FDP reduces false positives through continuous
authentication that enables more accurate and sophisticated
detection to improve the customer experience.
According to a survey fielded by KPMG among leading
financial institutions globally, more than half have experienced an
increase in fraud volume recovering only 25% of fraudulent losses.
More than 60% of banks reported a rise in fraud value. Fraudulent
activity has also increased due to the growth in e-commerce during
the pandemic. OCED reported an increase in U.S. retail
e-commerce of 16.1% between the first and second quarters of 2020,
with even more significant spikes in other countries.
"We're experiencing the perfect storm," stated Pete Kear, CEO, D4t4 Solutions. "With dramatic
shifts to digital commerce over the last year and an increase in
cyber threats from bad actors, organizations across banking,
retail, household goods, entertainment, and others, are working to
fend off fraudsters. But, unfortunately, existing solutions can't
fully analyze behaviors to protect customers from fraud before it
occurs."
The Celebrus FDP helps businesses protect their customers
through:
- Behavioral biometrics and analytics provide seamless anonymized
detail about users as they navigate digital channels.
- Insights that signal unusual online interactions in real-time
to identify fraud across the customer journey.
- Integration to existing fraud detection and investigation
systems to identify and prevent multiple fraud types.
- Complete control to quickly adapt to evolving threats.
Since digital fraud manifests in real-time, there is little time
to intervene. The Celebrus FDP offers better data and insights in
the moment to catch the fraudster before the fraud. As a true
first-party data solution, the Celebrus FDP includes risk
indicators and scorecards, real-time data capture of behavioral
biometrics across all digital devices, and the ability to replay
sessions and dive into individual digital profiles. Ethically
compliant, Celebrus FDP captures personally identifiable
information (PII) to protect customers against fraud. It's backed
by the world's only real-time, first-party Identity Graph.
The Celebrus FDP has partnered with many fraud management
solutions to provide out-of-the-box integrations that fundamentally
transform the ability to detect and block fraud before it happens.
These initial partnerships and integrations include Quantexa,
Teradata, and SAS, with more to come in the future.
"We are excited to be collaborating with D4t4 Solutions," stated
Ivan Heard, Global Head of Fraud
Solutions, Quantexa. "The combined capabilities of their Celebrus
Fraud Data Platform and Quantexa's market-leading Entity Resolution
and Network Analytics platform technology will fundamentally
transform anti-fraud efforts in the future. We're delighted to be
working closely with them on strategically important
initiatives."
"As customer experiences become increasingly digitized, so does
online fraud," said Mikael
Bisgaard-Bohr, VP-Industry, Teradata EMEA. "Connecting
Celebrus FDP with the Teradata multi-cloud platform Vantage
addresses this challenge. Together, we're helping a joint client to
detect and prevent tens of millions of dollars in online fraud per
year. While these results have been achieved by focusing on the
first of many fraud types, we know enterprise analytics platforms
offer a far bigger opportunity. Our combined approach takes the
unique and powerful behavioral insights that Celebrus provides and
brings them together with Teradata's market-leading real-time
decisioning, scoring, and machine learning capabilities in Vantage.
This enables our clients to detect and prevent fraud before losses
are incurred. An additional plus for the connected offering is to
deliver an uninterrupted experience for genuine customers."
Using the Celebrus FDP, businesses can unlock the true potential
of their fraud management solutions via real-time, contextualized
data available in the moment that reduces false positives and
protects their business and customers from future threats.
For more information or to schedule a demo, please
visit www.Celebrus.com, or connect with us via
LinkedIn or Twitter.
About D4t4 and Celebrus
D4t4 Solutions plc (AIM:
D4t4) was founded around a passion for helping global enterprises
derive value from their data assets. Supporting customers in
financial services, retail, travel, healthcare, and
telecommunications across 27 countries, D4t4 enables businesses to
make smarter, informed decisions via Celebrus, the company's
flagship first-party product suite. Celebrus CDP automatically
captures, contextualizes, and activates user-based behavioral data
in real-time across all digital channels. Through behavioral
biometrics and analytics, Celebrus FDP helps companies prevent
fraud before it happens. Celebrus CDM provides an enterprise
platform that automates the integration and transformation of
customer data from all relevant data sources, whether on-premises
or cloud, to deliver customer and regulatory analytics.
View original content to download
multimedia:http://www.prnewswire.com/news-releases/d4t4-launches-celebrus-fraud-data-platform-to-address-growing-digital-threats-301312397.html
SOURCE D4t4 Solutions Plc