NEW YORK, April 24, 2013
/PRNewswire/ -- Social Sports like kickball and
dodgeball are finally receiving the Broadway treatment they deserve
– literally.
(Photo: http://photos.prnewswire.com/prnh/20130424/NY00781-a
)
(Photo: http://photos.prnewswire.com/prnh/20130424/NY00781-b )
(Photo: http://photos.prnewswire.com/prnh/20130424/NY00781-c )
Bar-sity Athletics history was made in front of thousands
of spectators, as Wild Turkey American Honey®, the original
flavored bourbon liqueur, hosted the first-ever kickball game in
New York City's world famous Times
Square to celebrate the launch of the American Honey Bar-sity Athletics social sports
initiative.
The event was co-hosted by swimming star Ryan Lochte and pro football legend Donovan McNabb who served as team captains. They
were joined by the 2013 American Honeys and Bar-sity Athletics
partner ZogSports participants for an intense kickball game that
saw McNabb's team defeat Lochte's by a score of 9-3. As part
of the Bar-sity Athletics launch event, Wild Turkey American Honey
made a donation to the Boston-area
American Red Cross through Zog
Sports' Play for Your Cause charity in support of those who
were affected by the Boston Marathon tragedy.
The celebrity kickball game was played in the first-of-its-kind
"Bar-sity Stadium" which transformed Times Square into the ultimate
social sports venue, complete with a turf-field, cheerleaders,
scoreboard, music and fan viewing area. The event featured
the pomp and circumstance of a major league sporting event,
complete with team introductions, national anthem and on-field
commentary provided by legendary New
York-baseball Public Address Announcer Paul Olden.
"Throughout my career I've played in many environments, stadiums
and big games, but nothing as unique as an actual kickball stadium
in Times Square," said McNabb. "Being one of the first
American Honey Bar-sity athletes is
very exciting. We came out victorious today thanks to a true team
effort, but win or lose, the thing I love about Bar-sity Athletics
is it's all about sharing fun experiences and friendly competition
on and off the field."
"One of the things I love so much about being on the
USA Swim Team is the camaraderie I
have with my fellow teammates and the celebration that comes after
a great performance," said Lochte. "American Honey's Bar-sity
social sports program allows everyone to be a star on the field,
then revel in those special bonds built around friendly
competition."
In addition to the celebrity kickball game, fans in Times Square
had the opportunity take their shot at entering the annals of
Bar-sity Athletics history by participating in a kickball home run
derby and meet and greet with American Honey's own team, the 2013
American Honeys. Local American Honey
Bar-sity Athletics partner ZogSports' teams also showcased
their talents at Bar-sity Stadium during exhibition dodgeball and
touch football games.
"Social sports have really been growing over the past ten years,
providing shared experiences for young professionals in urban areas
nationwide both on the field and at post-game happy hours that have
become as much a part of social sports as the games themselves,"
said Andrew Floor, Group Brand
Director, American Honey. "American Honey's Bar-sity
Athletics campaign is a long-term commitment to enhancing both the
on-field and post-game experience for hundreds of thousands of
social sports participants nationwide."
"Hosting the Bar-sity Athletics launch event on America's
grandest stage, Times Square, is only the beginning," added
Floor.
The American Honey Bar-sity
Athletics platform enhances the on-field and postgame social sports
league experience by sparking social alchemy for millions of young
professional participants nationwide. American Honey has
partnered with premier social sports leagues and governing bodies,
including Zog Sports and the Sport
and Social Industry Association (SSIA), to provide league
equipment, branded uniforms, sponsored post-game happy hours,
social sports-themed packaging and the American Honey Bar-sity Athletics World Championship
Tournament in Las Vegas in
November 2013.
For additional information on American Honey, please visit
AmericanHoney.com or follow us on Facebook at
Facebook.com/AmericanHoney and on Twitter
@American_Honey.
About American Honey
A pioneer the flavored whiskey
category, Wild Turkey American Honey® is an exceptionally smooth
liqueur blended with pure honey and Wild Turkey Kentucky Straight
Bourbon Whiskey. With delicious notes of sweet honey, caramel and
orange highlighted by bourbon tones, American Honey is the sweeter,
smoother side of Wild Turkey, with a kick. Uncompromising since
1855, Wild Turkey is the Real Kentucky Straight Bourbon Whiskey.
Using only natural processes, Wild Turkey products are aged in new
white oak barrels which give them a deep russet color while
carrying full flavors of vanilla and caramel. Complementing the
classic Wild Turkey 101 Bourbon, several variations of the brand
now exist including Wild Turkey Rare Breed™, Kentucky Spirit™, and
Russell's Reserve®. Using the same tried and true methods with a
little bit of innovation, Wild Turkey is a true American icon,
always bearing the mantle of tradition with grace and a noble
heritage. For more information: www.americanhoney.com
About Gruppo Campari
Campari America is a wholly owned
subsidiary of Davide Campari-Milano S.p.A. (Reuters CPRI.MI -
Bloomberg CPR IM). At the heart of Campari America are two
legends in the American spirits industry. The first, Skyy
Spirits, was founded in San
Francisco back in 1992 by the entrepreneur who invented
iconic SKYY Vodka. The second is the world-famous Wild Turkey
Distillery in Lawrenceburg,
Kentucky, where they have been making the world's finest
whiskies since the 1800's. Both companies were purchased by
Davide Campari-Milano and together they form Campari America, which
has built a portfolio unrivaled in its quality, innovation and
style, making it a top choice among distributors, retailers and
consumers. Campari America manages Gruppo Campari's portfolio
in the US with such leading brands as SKYY® Vodka, SKYY Infusions®,
Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®,
Russell's Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo
Wabo® Tequila, Espolon® Tequila, Appleton® Estate Rum, Wray &
Nephew® Rum, Coruba® Rum, Ouzo 12®, X-Rated® Fusion Liqueur®,
Frangelico®, Cynar®, Carolans Irish Cream®, Irish Mist® Liqueur,
Sagatiba® Cachaca and Jean-Marc XO Vodka®. Campari America is
also the exclusive US distributor of Bowmore® Islay Single Malt
Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky,
Glen Garioch® Highland Single Malt Scotch Whisky, McClelland's®
Single Malt Scotch Whisky, Flor de Cana® Rum, Midori® Melon
Liqueur, Hibiki® Whisky, Hakushu® Single Malt Whisky, and The
Yamazaki® Single Malt Whisky.
Campari America is headquartered in San Francisco, California. More
information on the company can be found at www.campariamerica.com,
www.facebook.com/campariamerica, Twitter: @CampariAmerica and
www.camparigroup.com. Please enjoy Campari America brands
responsibly and in moderation.
Media images are available at
http://www.camparigroup.com/en/press_media/image_gallery/campari_download.jsp
SOURCE Campari America