Uber joins the Digital Vending Machine® from Bango to drive membership growth through Super Bundling
25 Junio 2024 - 8:00AM
Bango (AIM: BGO) announces a strategic partnership with Uber, to
expand the reach of its membership program, Uber One, by enabling
bundling and Super Bundling partnerships around the world.
Launching in the United States, Uber One will be available to
bundle with mobile phone and broadband plans, and as an add-on
through the Digital Vending Machine® (DVM™) from Bango. This
strategic move helps Uber to expand its subscriber base by
opening-up indirect channels worldwide, to grow its 19 million
strong membership base.
Uber One offers users exclusive benefits such as discounted
rides and deliveries, with monthly memberships available for $9.99
and annual memberships for $96. Uber One also includes partnerships
with third-party offers, such as discounted memberships to eligible
users. Members enjoy perks including a $0 Delivery Fee plus up to
10% off eligible deliveries and orders, as well as 6% Uber Cash on
eligible rides.
By joining the Bango DVM™ Uber can establish direct
relationships with telcos and other reseller partners with ease,
enabling Uber One to be included in Super Bundling content hubs and
other bundled offers. The DVM™ handles all the intricacies involved
in resellers creating and managing subscription bundles and
targeting offers that include Uber One such as free trials,
multi-bundle deals and discounts.
As subscription costs rise, subscribers seek better deals
through new cost-effective methods. Recent research by Bango shows
that indirect subscriptions have become a major market in 2024,
with combined subscriptions, bundles, and third-party sales driving
growth. In the US, one in five subscribers (20%) exclusively sign
up through indirect channels.
“Expanding the reach of our Uber One subscription service
through indirect channels is an important way for us to increase
uptake. We're thrilled to partner with Bango to leverage the
Digital Vending Machine® to open up telco channels swiftly and
efficiently. We look forward to using this partnership to reach new
audiences and grow our membership base,” Danielle Sheridan, Head of
Global Membership at Uber.
Commenting on the news, Anil Malhotra, CMO at Bango said, “Uber
extending the reach of its subscription service through telcos is a
major validation of the demand for more choice and flexibility in
how people access their favorite subscription services. Uber One is
already a great example of a multipurpose subscription, providing
rides and deliveries, all in one place. It’s exactly that type of
all-in-one convenience that today’s subscribers are looking for,
and that will be further served through Uber One’s inclusion in the
Digital Vending Machine® and future bundles.
“As more users opt for subscription services via indirect
channels, the Digital Vending Machine® offers a seamless and
expedited solution for market-leading products and services such as
Uber One.”
About Bango
Bango enables content providers to reach more paying customers
through global partnerships. Bango revolutionized the monetization
of digital content and services, by opening-up online payments to
mobile phone users worldwide. Today, the Digital Vending Machine®
is driving the rapid growth of the subscriptions economy, powering
choice and control for subscribers.
The world's largest content providers, including Amazon, Google
and Microsoft trust Bango technology to reach subscribers
everywhere.
Bango, where people subscribe. For more information, visit
www.bango.com
About Uber
Uber's mission is to create opportunity through movement. We
started in 2010 to solve a simple problem: how do you get access to
a ride at the touch of a button? More than 49 billion trips later,
we're building products to get people closer to where they want to
be. By changing how people, food, and things move through cities,
Uber is a platform that opens up the world to new
possibilities.
Media contact:
Anil Malhotra, CMO, Bango
anil@bango.com
Tel: +44 7710 480 377
Bango (LSE:BGO)
Gráfica de Acción Histórica
De May 2024 a Jun 2024
Bango (LSE:BGO)
Gráfica de Acción Histórica
De Jun 2023 a Jun 2024