Adlink Adds Oxygen, Hallmark Channel and Lifetime Movie Network
28 Marzo 2005 - 3:46PM
PR Newswire (US)
Adlink Adds Oxygen, Hallmark Channel and Lifetime Movie Network The
Nation's Leading Cable Interconnect to Sell Local Avails in Los
Angeles for Three Top Women's Channels LOS ANGELES, March 28
/PRNewswire/ -- Adlink, the nation's leading cable interconnect,
announced today that it has added Oxygen, Hallmark Channel and
Lifetime Movie Network to its line-up of network partners. Adlink
will begin insertion of local commercials on these three networks
starting March 28 throughout the Los Angeles DMA. Adlink is
responding to advertisers' needs by adding three networks that
appeal directly to women demographics. According to J.D. Power and
Associates, women influence the buying decisions for more than 85
percent of all goods and services purchased. In Los Angeles women
make up 51 percent of the market. "We are excited to have the brand
power, quality programming and cultural relevance of Oxygen,
Hallmark Channel and Lifetime Movie Network to help our advertisers
reach their target audiences in Los Angeles," said Matt Brown, VP,
Marketing and Communications of Adlink. "We're already planning
some unique local promotional opportunities for our clients."
Oxygen, co-founded by Geraldine Laybourne, Oprah Winfrey and Carsey
Werner, puts a fresh spin on programming for young women with a
blend of offbeat comedy, sexy romance and unexpected originals.
Hallmark, one of the most enduring and trusted brands in the world,
offers a diverse mix of original programming and compelling award
winning entertainment. Lifetime Movie Network airs exclusive,
contemporary films with a special focus on the stories and the
stars that resonate with women. About Hallmark Channel Hallmark
Channel is a 24-hour basic cable channel that provides a diverse
slate of high-quality, family-friendly entertainment programming to
a national audience of 68 million subscribers. The program service
is distributed through 4,800 cable systems and communities as well
as direct-to-home satellite services across the country. Crown
Media Holdings, Inc. (NASDAQ: CRWN) owns and operates Hallmark
Channel. In 2004, Crown launched its second 24-hour linear channel,
Hallmark Movie Channel. Through its subsidiary, Crown Media
Distribution, LLC, Crown also distributes titles from its
award-winning collection of movies, miniseries and films for
exhibition in a variety of television media including broadcast,
cable, Video-on-Demand and High Definition Television. For more
information please visit, http://www.hallmarkchannel.com/ About
Lifetime Movie Network In 1998, LIFETIME launched a 24-hour sister
service, Lifetime Movie Network which features over 200 movie
titles every month covering every dimension of a woman's life.
Lifetime Movie Network is growing rapidly, with ratings that equal
or exceed over 30 more established networks and with a growing
distribution. Lifetime Movie Network is available in over 25
million homes across the United States. For more information please
visit, http://www.lifetimetv.com/ About Oxygen Media Oxygen Media
is a 24-hour cable television network that puts a fresh spin on
television for women. Oxygen airs a diverse array of original
series including the spontaneous, unscripted, daily "Oprah After
the Show," the hidden camera prank show, "Girls Behaving Badly,"
and the live call-in show, "Talk Sex with Sue Johanson." Oxygen is
also the home base for Ellen DeGeneres with the acquisition of her
hit talk show "The Ellen DeGeneres Show" and sitcom "Ellen." Oxygen
airs more original programming and delivers the youngest audience
of all the women's networks. Founded in 1998, the network is
independently owned and now available in more than 54 million cable
households. Oxygen Media also owns and operates
http://www.oxygen.com/. About Adlink Adlink enables advertisers to
reach nearly 3.2 million cable households in the Los Angeles market
through powerful television programming that spans across
forty-four top rated networks including: ESPN, MTV, Lifetime, TNT,
CNN, Comedy Central, A&E, Discovery and USA. More than 400 top
national and regional advertisers including General
Motors/Chevrolet, McDonald's, Coors Brewing Company and The Walt
Disney Co. use Adlink to reach current and prospective customers.
Adlink's equity partners include Adelphia Media Services, Time
Warner, Comcast, Charter Communications and Cox Communications.
DATASOURCE: Adlink CONTACT: Jason Grimley of Spelling
Communications, +1-310-477-9500, , for Adlink
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