SCA Sports Cafe

RNS Number:6685E
Sports Cafe Holdings plc
16 June 2006


For Immediate Release                                             16 June 2006


                            Sports Cafe Holdings Plc

       Premium Partner Agreement with British Sky Broadcasting ("BSkyB")

  Sports Cafe has installed High Definition television service, Sky HD in all
                            sites for The World Cup


Sports Cafe (AIM: SCA), the owner and operator of the Sports Cafe chain of
leading licensed Sports Entertainment Venues, announces the signing of a
two-year deal with BSkyB under which BSkyB will provide and install its High
Definition television service, Sky HD, throughout the Sports Cafe Estate during
June 2006.

Sky HD will be shown in designated areas within each Sports Cafe, including a
branded Sky HD team room in the Group's flagship site, The London Sports Cafe at
80 Haymarket.

The agreement will provide Sports Cafe and BSkyB, with the opportunity to
promote sport on a High Definition television service, Sky HD to the Sports
Cafe's corporate customers and retail customer base.

Commenting on the BSkyB contract Bill Balkou, Chief Executive Sports Cafe
Holdings said:

"This agreement with BSkyB will enhance our position as a leading sports
entertainment venue throughout the UK and enable us to offer the latest audio
visual sporting experience to our customers. In entering this relationship with
BSkyB we are joining our brand with the leading UK Sports Broadcaster to
showcase the future for live sports entertainment and provide public access to
this new experience."



For further information:
Sports Cafe Holdings Plc                            Tel: 020 7839 3377
Bill Balkou/Paul Wright

Buchanan Communications                             Tel: 020 7466 5000
Charles Ryland/Rebecca Skye Dietrich



Notes to Editors:

Sports Cafe Holdings plc (formerly Coliseum Group plc), which floated on AIM in
2001, owns and operates the Sports Cafe chain, a leading licensed sports
entertainment venue. The recent opening of Sports Cafe Bristol brings the number
of operating venues in the UK to eight, including London, Liverpool, Leeds,
Manchester, Glasgow Newcastle and Birmingham, while a new site at Cardiff and is
currently in development.

The flagship venue in London's Haymarket is viewed as one of the UK's premier
sports restaurant and entertainment facilities. The Sports Cafe brand
capitalises on the UK consumers' passion for sport and the Board's strategy is
to continue to develop a portfolio of Sports Cafe units, offering access to a
wide range of UK and international sports, and to offer additional sports
related services appealing to broad customer base.

Sports Cafe caters to a wide audience, from sporting enthusiasts to late-night
party goers to office and family functions, by way of multiple plasma and super
screens, pool tables and its late-night licence.

The increased size of the group and the continuing benefit of its focus on
sporting events has enabled Sports Cafe to attract consistently large audiences
and maintain their position at the premium end of the market. The business has
increased turnover by 26% to #14.1m over the past year as the estate has grown
into a national operation. The continuing expansion into new locations
throughout the UK will enhance the brand as a leader in its field.


                      This information is provided by RNS
            The company news service from the London Stock Exchange

END
MSCFGGMVKKMGVZM

Sports Cafe (LSE:SCA)
Gráfica de Acción Histórica
De Ago 2024 a Sep 2024

Sports Cafe (LSE:SCA)
Gráfica de Acción Histórica
De Sep 2023 a Sep 2024