ABU
DHABI, UAE, Nov. 14,
2024 /PRNewswire/ -- Anghami (NASDAQ: ANGH), the
leading multi-media streaming platform in the MENA region,
announced substantial growth in user engagement and significant
operational achievements, reinforcing its position as the region's
premier entertainment destination.
Strong Performance Metrics and Operational
Excellence
Anghami has achieved significant cost synergies, while
simultaneously driving an 18% increase in Average Revenue Per User
(ARPU) on the direct base. Video streaming engagement has shown
exceptional momentum, with total hours watched surging by 28%
during January-September 2024
compared to the same period in 2023.
Elie Habib, CEO of Anghami &
OSN+, commented, "Our strong performance this quarter, marked by
an 18% ARPU increase on direct subscribers and 28% growth in
streaming engagement, showcases the success of our integrated
entertainment strategy. Through premium content expansion across
both video and music, as well as technical innovation like
DolbyVision and DolbyAtmos, we're elevating how the MENA region
experiences digital entertainment."
Strategic Initiatives Driving Growth
OSN+ growth strategy encompasses several key initiatives:
Technical Innovation and Enhanced User
Experience
- Implementation of sophisticated improvements in the AI
recommendation engine, particularly for new users, resulting in
a 20% engagement increase.
- Leading the region's streaming technology with the introduction
of DolbyVision and DolbyAtmos, as the first
local service to offer these premium viewing experiences.
- Launch of a pioneering Apple Vision Pro application
in collaboration with Apple coinciding with the UAE release.
- Expansion of 4K premium
payment options through major regional telcos including STC
KSA, Mobily KSA, DU UAE, and Etisalat UAE.
Game-Changing Value Tier Launch: Revolutionizing content
accessibility with our new Standard with Ads package, unlocking
premium entertainment for a broader audience while maintaining our
signature high-quality streaming experience. This strategic move
opens new revenue streams while democratizing access to our
extensive content library.
Content Excellence and Future
Programming
Strong performance from premium content including "The
Penguin" starring Colin Farrell
and "FROM" Season 4 have paved the way for an exciting
upcoming slate:
- "The Day of the Jackal" starring Eddie Redmayne, premiering November 15, is a high-stakes thriller that
weaves suspense and precision into a riveting story of espionage
and assassination.
- "Dune: Prophecy" series, launching November 18, delivers a grand, immersive journey
into the Dune universe, filled with epic landscapes, intricate
political intrigue, and deep-rooted prophecy.
- "The Fashionista" series, launching in early 2025,
OSN+'s first original drama-comedy mini-series, shot in
Kuwait and explores social media
fame.
Arabic Content Innovation
In a groundbreaking move for regional entertainment, OSN+
introduces first-ever Arabic dubbing of prestigious series:
- "Succession" starring Brian
Cox is a gripping portrayal of a power-hungry family with
razor-sharp wit and intense, ruthless dynamics.
- "Big Little Lies" starring Nicole Kidman, Reese
Witherspoon, and Shailene
Woodley explores a scandalous web of secrets, delivered with
layered suspense and raw emotional depth.
- "The Undoing" starring Nicole Kidman and Hugh
Grant is a sophisticated, polished thriller that keeps
viewers on edge with its tense and unpredictable story.
- "The Night Of" starring John Turturro offers a gritty, haunting look
into the criminal justice system, blending atmosphere and
thought-provoking drama.
Music and Cultural Leadership
On the music front, Anghami continues to strengthen its music
and cultural offerings:
- Extension of Amr Diab's music catalog, with three major
concerts scheduled by April 2025 in
Cairo, Amman and Abu
Dhabi.
- Collaboration with Saudi
Arabia's Ministry of Culture for the Cultural Talent
Tournament between January and July
2024 supporting the Kingdom's vision in discovering and
developing musical talents.
- Launch of "Sajjel," the Arab world's first podcast competition,
in partnership with the Literature, Publishing and Translation
Commission.
About Anghami Inc. (NASDAQ: ANGH):
Anghami is the leading multi-media technology streaming platform
in the Middle East and
North Africa ("MENA") region,
offering a comprehensive ecosystem of exclusive premium video,
music, podcasts, live entertainment, audio services, and more.
Since its launch in 2012, Anghami has led the way as the first
music streaming platform to digitize MENA's music catalog,
reshaping the region's entertainment landscape. In a strategic move
in April 2024, Anghami joined forces
with OSN+, a leading video streaming platform, forming a digital
entertainment powerhouse. This pivotal transaction strengthened
Anghami's position as a go-to destination, boasting an extensive
library of over 18,000 hours of premium video, including exclusive
HBO content, alongside 100+ million Arabic and International songs
and podcasts. With a user base exceeding 120 million registered
users and 2.5 million paid subscribers, Anghami has partnered with
47 telcos across MENA, facilitating customer acquisition and
subscription payment, in addition to establishing relationships
with major film studios, entertainment giants, and music labels,
both regional and international. Headquartered in Abu Dhabi, UAE, Anghami operates in 16
countries across MENA, with offices in Beirut, Dubai, Cairo, and Riyadh.
To learn more about Anghami, please visit:
https://anghami.com.
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SOURCE Anghami