Allbirds Announces Agreement with Belle Fashion Group in China
02 Agosto 2024 - 6:00AM
Allbirds Inc., a global lifestyle brand that innovates with
naturally derived materials to make better products in a better
way, announced that Belle Fashion Group has been appointed its
exclusive distributor and licensee in mainland China, Macau and
Taiwan, effective June 28th.
The shift from a direct go-to-market model to a third-party
distributor model internationally is a critical component of
Allbirds’s strategy to drive long-term, scalable growth in overseas
markets.
Allbirds first launched in China in 2019, where Belle Fashion
Group already operates thousands of stores and boasts a broad
online presence for an expansive portfolio of footwear, apparel and
accessories brands.
“China is a key part of our global business, and we’re proud to
be partnering with industry leader Belle Fashion Group to elevate
our brand presence in the region,” said Annie Mitchell, Chief
Financial Officer of Allbirds. “We’ve enjoyed great popularity
locally since launching there five years ago and, utilizing Belle’s
local knowledge and expertise, we look forward to further extending
our brand reach in this important region.”
Belle Fashion Group will oversee the distribution of Allbirds
products across retail, online and wholesale channels and will
allocate dedicated brand and marketing resources to the
partnership.
About Allbirds, Inc.Based in San Francisco,
with its roots in New Zealand, Allbirds launched in 2016 with a
single shoe: the now iconic Wool Runner. In the years since,
Allbirds has sold millions of pairs of shoes, and has maintained
its commitment to incredible comfort, versatile style and unmatched
quality. This is made possible with materials like Allbirds’s
sugarcane-based midsole technology, SweetFoam™, and textiles made
with eucalyptus fibers and Merino wool – so consumers don't have to
compromise between the best products and their impact on the earth.
www.allbirds.com
About Belle Fashion GroupA leading soft fashion
company and the largest fashion footwear company in China, Belle
Fashion Group operates a diversified portfolio of 19 core
self-owned brands and partner brands, with product categories
encompassing footwear, apparel and accessories for women, men, and
kids. With a direct-to-consumer retail model, Belle Fashion
operates an extensive omni-channel retail network including over
8,000 offline stores as well as online operations across various
e-commerce platforms and social media platforms.
https://www.bellefashion.com.cn/en
Contactpress@allbirds.com
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