Cutter & Buck Increases Revenues & Conversion Rates by Adding Scene7 Zoom and Color Swatching to E-commerce Website
23 Marzo 2005 - 8:00AM
PR Newswire (US)
Cutter & Buck Increases Revenues & Conversion Rates by
Adding Scene7 Zoom and Color Swatching to E-commerce Website
Automating Rich Media Production and Delivery for Both B2B and B2C
Websites NOVATO, Calif., March 23 /PRNewswire/ -- Scene7, provider
of the leading rich media platform to grow revenues and enhance
visual communications -- while automating media production and
delivery, today announced that Cutter & Buck Inc. (NASDAQ:CBUK)
is using Scene7's platform to add dynamic zoom and color swatching
across its B2B and B2C websites. Its e-commerce-enabled B2C website
increased revenues and conversion rates year over year. Cutter
& Buck designs and markets upscale sportswear and outerwear
under the Cutter & Buck brand. The company sells its products
primarily through on-course golf pro shops and resorts, corporate
sales accounts and specialty retail stores. Cutter & Buck
products feature finely crafted, comfortable designs, high quality
fabrics and rich detailing. Cutter & Buck has been able to
distinguish itself from competition by providing its selling
channels innovative web merchandising tools to increase sales and
shorten overall selling cycles while improving visual merchandising
online. Cutter & Buck has three different selling sites
including two business to business websites and its direct to
consumer website (http://www.cutterbuck.com/). Across all of these
sites, Cutter & Buck added Scene7 dynamic imaging capabilities
including zoom, color swatching and dynamic sizing (the ability to
automatically generate and serve all image sizes and resolutions
for a website via single URL commands). "We chose Scene7 because
they could meet all of our many rich media requirements in a single
integrated platform. In addition, we needed to license the solution
in-house, not full-service ASP, so that we could better control the
implementation and launch process and access database resources
directly," said Keith Putt, Manager of Web Custom Applications,
Cutter & Buck. "We set out to distinguish our customer and
distributor experience from our competitors, and with Scene7's
platform we were easily able to accomplish that in a short period
of time." With Scene7 zoom, customers can see the fine detailing
and embroidery that really distinguishes the company's products
from its competition. All available fabrics and colors are visually
presented and easily created from original master images with
Scene7's color swatching technology -- allowing the company to
avoid significant photography costs and production time.
Specifically, in its newly launched "Team Shop" area of its B2C
site, color options and college logos are dynamically applied to
every unique garment style, allowing Cutter & Buck to repurpose
existing high quality imagery, while avoiding significant
photography and studio time and costs. The entire website update
process is significantly faster by managing just one master image
per product, with all required derivatives created in real-time.
Cutter & Buck's products, representing several thousand images,
typically have a short lifecycle with about 30% turnover per season
-- Scene7 dynamic sizing helps eliminate the extensive manual
production labor to keep up with this high turnover rate. "Cutter
& Buck has leveraged our platform to create very inventive
applications for serving its customers and channels -- reinforcing
the breadth of our solution as the leader in the industry today. We
are pleased to be able to assist them in achieving significant
online business results through image automation enabling them to
keep ahead of the pack in marketing of their respected product
line," said Doug Mack, CEO Scene7. About Cutter & Buck Cutter
& Buck designs and markets upscale sportswear and outerwear
under the Cutter & Buck brand. The Company sells its products
primarily through golf pro shops and resorts, corporate sales
accounts and specialty retail stores. Cutter & Buck products
feature distinctive, comfortable designs, high quality materials
and manufacturing and rich detailing. About Scene7 Scene7 provides
the leading rich media platform to grow revenues and enhance visual
communications via the web, email, displays and print, while
automating media production and delivery. Scene7's integrated
platform for production, management and delivery of rich media
enables five key business solutions: Dynamic Imaging (dynamic zoom,
sizing, art, color swatching, spin, templates), eCatalogs, Dynamic
Customization, eVideos and Dynamic Asset Management. More than 250
leading companies, in industries ranging from retail to hi-tech,
have selected Scene7 products, including Macy's, Scripps Networks,
Home and Garden Television, Microsoft, Office Depot, Levi Strauss
& Co., Kinko's, La-Z-Boy and QVC. Scene7 has been selected as a
partner of key technology leaders including IBM, Microsoft,
Coremetrics and Akamai. Scene7, a holding of QVC/Liberty Media,
Moore Capital and Rhodes Partners, is based in Novato, California.
For more information visit http://www.scene7.com/. NOTE: Infinite
Imaging, Scene7, and the Scene7 logo are trademarks of Scene7. All
other trademarks are the property of their respective holders.
DATASOURCE: Scene7, Inc. CONTACT: Sheila Dahlgren, SVP, Marketing,
of Scene7, Inc., +1-415-506-6002, or cell, +1-415-948-5207, or Web
site: http://www.cutterbuck.com/ Web site: http://www.scene7.com/
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