IZEA Report Finds 91% of U.K.-Based Consumers Who Make Influencer-Driven Purchases Have Done So on Amazon
16 Julio 2024 - 9:00AM
IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of
technology, data, and services for the Creator Economy, released
the United Kingdom edition of its research report, “Influencers
& Amazon 2024,” today. The report is based on U.K. consumer
sentiment and examines the effectiveness of influencer marketing on
purchasing behavior and its impact on products sold on Amazon.
The survey found that 62% of people in the U.K. have purchased a
product after seeing it being used by an influencer, and those who
make purchases based on influencer recommendations are at least 6.5
times more likely to shop on Amazon than anywhere else online.
“Our U.K. edition of the ‘Influencers & Amazon 2024’ report
offers fascinating insights into the dynamic interplay between
influencer marketing and online consumer purchasing behavior,” said
Ted Murphy, IZEA CEO and founder. “The fact that 91% of
influencer-driven purchases occur on Amazon underscores the
platform’s dominance in the online shopping space in the United
Kingdom. It’s also compelling to see that across all social media
users, influencer posts are rated four times more effective than
paid social ads. These insights underline the power and potential
of influencer marketing in shaping e-commerce trends.”
Key Insights on Amazon Purchasing Behaviour
- 73% of social media users are Amazon Prime members.
- 91% of those who make influencer-inspired purchases have made
influencer-inspired purchases on Amazon.
- Over 45% of those ages 30-44 shop on Amazon at least once per
week.
- 66% of 18-to-29-year-olds say video content influences their
Amazon purchasing decisions the most.
Insights on How Influencers Drive Amazon
Sales
- 62% of all respondents have purchased products promoted by
influencers.
- 56% of U.K. social media users have made influencer-inspired
purchases on Amazon.
- 91% of those who have made influencer-inspired purchases say
they made such purchases on Amazon.
- Those who make purchases based on influencer recommendations
are at least 6.5 times more likely to shop on Amazon than anywhere
else online.
Insights for Influencers as Consumers
- Influencers are 1.9 times more likely to purchase products on
Amazon more than once per week compared to other social media
users.
- 92% of influencers say they are the primary shopper in their
household.
- 84% of influencers are Amazon Prime members.
Insights on How Influencers Impact Other
Influencers
- 86% of influencers are likely to search on social media before
making a purchase.
- 92% of influencers say they have purchased a product after
seeing it being used by another influencer.
- 95% of influencers have recommended a product purchased on
Amazon to someone else.
- 89% of influencers have left a positive product review on
Amazon.
Results from the study, conducted in June 2024, are based on the
responses from 1,030 U.K. social media users over the age of 18.
The report is part of an ongoing series of research studies
focusing on influencers’ key roles in influencing consumer
behaviors and trends.
The report is available to download for free here: U.K.
Influencers & Amazon 2024.
To work with IZEA as either an influencer or a marketer, visit
izea.co.uk. For news and resources, follow IZEA at x.com/izea.
About IZEA Worldwide, Inc.
IZEA Worldwide, Inc. (“IZEA”) is a marketing technology company
providing software and professional services that enable brands to
collaborate and transact with the full spectrum of today’s top
social influencers and content creators. The company serves as a
champion for the growing Creator Economy, enabling individuals to
monetize their content, creativity, and influence. IZEA launched
the industry’s first-ever influencer marketing platform in 2006 and
has since facilitated nearly 4 million transactions between online
buyers and sellers. Leading brands and agencies partner with IZEA
to increase digital engagement, diversify brand voice, scale
content production, and drive a measurable return on
investment.
- IZEA Report Finds 91% of U.K.-Based Consumers Who Make
Influencer-Driven Purchases Have Done So on Amazon
Nicole O’Hara
IZEA Worldwide, Inc.
Phone: 407-674-6911
Email: pr@izea.com
IZEA Worldwide (NASDAQ:IZEA)
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