IZEA Flex Named Best Influencer Marketing Platform in 2024 MarTech Breakthrough Awards
19 Agosto 2024 - 10:00AM
IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of
technology, data, and services for the Creator Economy, today
announced that IZEA Flex has been named the Best Influencer
Marketing Platform in the 2024 MarTech Breakthrough Awards. This
annual program, conducted by MarTech Breakthrough—a leading market
intelligence organization—celebrates the top companies,
technologies, and products in the global marketing, sales, and
advertising technology industries.
IZEA Flex, the company’s flagship influencer marketing platform,
provides brands and agencies with a powerful, all-in-one solution
for managing influencer marketing campaigns. The platform allows
marketers to discover influencers, manage contracts, negotiate with
creators, handle offers and payments, track campaign performance,
and oversee budgets—all from a single, intuitive interface. Flex
also empowers marketers to harness the potential of user-generated
content through features like Dynamic Content Requests.
Flex stands out by enabling users to connect data across its
various modules using associations, offering deeper insights and a
more comprehensive understanding of their marketing efforts. The
platform also leverages artificial intelligence (AI) to equip
marketers with tools that enhance content creation and campaign
development. The Flex Budget Suite also provides real-time
visibility into campaign expenditures, helping marketers manage
their budgets more effectively and maximize their return on
investment.
“We are honored and thrilled to see
IZEA Flex recognized as the Best Influencer Marketing Platform in
the 2024 MarTech Breakthrough Awards,” said Ted Murphy, CEO and
founder of IZEA. “This award is a testament to our commitment to
providing the best influencer marketing solution for brands and
agencies of all sizes. Our goal has always been to empower
marketers and creators with cutting-edge tools and capabilities
that streamline and optimize their efforts. We are deeply grateful
to MarTech Breakthrough for acknowledging our work.”
The mission of the MarTech
Breakthrough Awards is to honor excellence and recognize the
innovation, hard work and success in a range of marketing, sales
and advertising technology-related categories, including marketing
automation, customer experience, performance marketing, AdTech,
SalesTech, marketing analytics, content and social marketing,
mobile marketing and many more. This year’s program attracted
thousands of nominations from over 15 countries worldwide.
“IZEA is revolutionizing brand
engagement and driving substantial growth across the creator
ecosystem. Research shows that social media influencers reach at
least 83% of all respondents ages 18-60, even though they are
inundated with ads from every corner. They’re placing a higher
value on influencers over conventional advertising or celebrity
endorsements,” said Steve Johansson, Managing Director at MarTech
Breakthrough. “IZEA Flex stands out by integrating AI and
innovative features designed to empower marketers and creators,
fostering creativity, efficiency, and seamless collaboration. We’re
proud to award IZEA with our Best Influencer Marketing Platform
award.”
New users can experience the power of IZEA Flex with a 10-day
free trial. To get started, visit izea.com/flex.
About IZEA Worldwide,
Inc.IZEA Worldwide, Inc. (“IZEA”) is a marketing
technology company providing software and professional services
that enable brands to collaborate and transact with the full
spectrum of today’s top social influencers and content creators.
The company serves as a champion for the growing Creator Economy,
enabling individuals to monetize their content, creativity, and
influence. IZEA launched the industry’s first-ever influencer
marketing platform in 2006 and has since facilitated nearly 4
million transactions between online buyers and sellers. Leading
brands and agencies partner with IZEA to increase digital
engagement, diversify brand voice, scale content production, and
drive a measurable return on investment.
About MarTech
BreakthroughPart of Tech Breakthrough, a leading market
intelligence and recognition platform for global technology
innovation and leadership, the MarTech Breakthrough Awards program
is devoted to honoring excellence in marketing, ad and sales
technology companies, products and people. The MarTech Breakthrough
Awards provide a platform for public recognition around the
achievements of breakthrough marketing technology companies and
products in categories including marketing automation, AdTech,
SalesTech, marketing analytics, performance marketing, CRM, content
and social marketing, website, SEM, mobile marketing and more. For
more information, visit MarTechBreakthrough.com.
Tech Breakthrough LLC does not endorse
any vendor, product or service depicted in our recognition
programs, and does not advise technology users to select only those
vendors with award designations. Tech Breakthrough LLC recognition
consists of the opinions of the Tech Breakthrough LLC organization
and should not be construed as statements of fact. Tech
Breakthrough LLC disclaims all warranties, expressed or implied,
with respect to this recognition program, including any warranties
of merchantability or fitness for a particular purpose.
- IZEA Flex Named Best Influencer Marketing Platform in 2024
MarTech Breakthrough Awards
Nicole O’Hara
IZEA Worldwide, Inc.
Phone: 407-674-6911
Email: pr@izea.com
IZEA Worldwide (NASDAQ:IZEA)
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