If the filing person has previously filed
a statement on Schedule 13G to report the acquisition that is the subject of this Schedule 13D, and is filing this schedule because
of §240.13d-1(e), §240.13d-1(f) or §240.13d-1(g), check the following box. ☐
* The remainder of this cover page shall be
filled out for a reporting person’s initial filing on this form with respect to the subject class of securities, and for
any subsequent amendment containing information which would alter disclosures provided in a prior cover page.
The information required on the remainder of
this cover page shall not be deemed to be “filed” for the purpose of section 18 of the Securities Exchange Act of 1934,
as amended (“Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other
provisions of the Act (however, see the Notes).
CUSIP No. 502074305
1.
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Names of reporting persons
User-Friendly Phone Book, LLC
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2.
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Check the appropriate box if a member of a group (see instructions)
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(a) [ ] (b) [ ]
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3.
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SEC Use Only
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4.
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Source of funds (see instructions)
WC
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5.
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Check if disclosure of legal proceedings is required pursuant to Items 2(d) or 2(e)
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[ ]
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6. Citizenship or place of organization Delaware
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Number of
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7. Sole voting power
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0
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shares beneficially
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8. Shared voting power
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1,089,618*
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owned by
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each reporting
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9. Sole dispositive power
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0
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person with
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10. Shared dispositive power
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1,089,618*
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11.
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Aggregate amount beneficially owned by each reporting person
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1,089,618*
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12.
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Check if the aggregate amount in Row (11) excludes certain shares (see instructions)
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[ ]
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13.
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Percent of class represented by amount in Row (11)
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21.5%*
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14.
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Type of reporting person (see instructions)
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OO
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*See Item 5 for additional information.
CUSIP No. 502074305
1.
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Names of reporting persons
User-Friendly Holding, LLC
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2.
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Check the appropriate box if a member of a group (see instructions)
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(a) [ ] (b) [ ]
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3.
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SEC Use Only
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4.
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Source of funds (see instructions)
WC
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5.
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Check if disclosure of legal proceedings is required pursuant to Items 2(d) or 2(e)
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[ ]
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6. Citizenship or place of organization Delaware
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Number of
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7. Sole voting power
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0
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shares beneficially
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8. Shared voting power
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1,089,618*
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owned by
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each reporting
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9. Sole dispositive power
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0
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person with
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10. Shared dispositive power
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1,089,618*
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11.
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Aggregate amount beneficially owned by each reporting person
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1,089,618*
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12.
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Check if the aggregate amount in Row (11) excludes certain shares (see instructions)
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[ ]
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13.
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Percent of class represented by amount in Row (11)
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21.5%*
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14.
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Type of reporting person (see instructions)
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OO
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*See Item
5 for additional information.
CUSIP No. 502074305
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Item 1.
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Security and Issuer.
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This Schedule 13D (this “Schedule
13D”) relates to the common stock, par value $0.001 per share (the “Common Stock”), of LM Funding America, Inc.,
a Delaware corporation (the “Issuer”). The principal executive offices of the Issuer are located at 1200 West Platt
Street, Suite 100, Tampa, FL.
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Item 2.
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Identity and Background.
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(a)
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This Schedule 13D is filed by User-Friendly
Phone Book, LLC, a Delaware limited liability company (“UFPB”), and User-Friendly Holding, LLC, a Delaware limited
liability company (“UFH” and, together with UFPB, the “Reporting Persons”). UFPB is a wholly-owned subsidiary
of, and is controlled by, UFH. Jeffrey T. Stevenson controls the board of managers of UFH.
Information regarding the executive officers,
managers and controlling persons of the Reporting Persons is set forth in Schedule I hereto and incorporated herein by reference.
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(b)
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The address of the principal office for the Reporting Persons is 10200 Grogan’s Mill Road, Suite 440, The Woodlands, TX 77380.
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(c)
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The principal business of the Reporting Persons is managing a portfolio of print, digital and marketing solutions for small businesses.
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(d)
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The Reporting Persons, nor, to the best knowledge of the foregoing, any of their controlling persons or any other person named in Schedule I, have not been, during the last five years, convicted in a criminal proceeding (excluding traffic violations or similar misdemeanors).
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(e)
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The Reporting Persons, nor, to the best knowledge of the foregoing, any of their controlling persons or any other person named in Schedule I, have not been, during the last five years, party to a civil proceeding of a judicial or administrative body of competent jurisdiction and as a result of such proceeding was or is subject to a judgment, decree or final order enjoining future violations of, prohibiting or mandating activities subject to, federal or state securities laws or finding any violation with respect to such laws.
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(f)
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The citizenship or place of organization of the Reporting Persons is listed in Row 6 of the cover pages hereto.
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Item 3.
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Source and Amount of Funds or Other Consideration.
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As of the date of this Schedule 13D
(the “Event Date”), UFPB owns 1,089,618 shares of Common Stock (the “Shares”), which were acquired
with the funds of UFPB. UFH may be deemed to beneficially own the Shares as a result of being the sole member of UFPB.
All of the shares of Common Stock
held by UFPB have been acquired using the working capital of UFPB.
The total cost of the shares of Common
Stock deemed to be beneficially owned by the Reporting Persons is $867,091.97.
No borrowed funds were used to purchase
the shares of Common Stock, other than any borrowed funds used for working capital purposes (including certain leverage arrangements)
in the ordinary course of business.
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Item 4.
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Purpose of Transaction.
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The Reporting Persons purchased an aggregate
of 1,089,618 of the Issuer’s securities on the open market for investment purposes in the Reporting Persons’ ordinary
course of business. The Reporting Persons acquired such shares of Common Stock because they believed that the shares of Common
Stock reported herein, when purchased, represented an attractive investment opportunity. In pursuing such investment purposes,
the Reporting Persons may further purchase, hold, vote, trade, dispose or otherwise deal in the Issuer’s securities at times,
and in such manner (including pursuant to hedging transactions), as they deems advisable to benefit from changes in market prices
of the Issuer’s securities, changes in the Issuer’s operations, business strategy or prospects, or from a sale or merger
of the Issuer. To evaluate such alternatives, the Reporting Persons routinely will monitor the Issuer’s operations, prospects,
business development, management, competitive and strategic matters, capital structure, and prevailing market conditions, as well
as alternative investment opportunities, liquidity requirements of the Reporting Persons and other investment considerations. Consistent
with their investment research methods and evaluation criteria, the Reporting Persons may discuss such matters with management
or directors of the Issuer, other shareholders, industry analysts, existing or potential strategic partners or competitors, investment
and financing professionals, sources of credit and other investors. Such factors and discussions may materially affect, and result
in, the Reporting Persons’ modifying their ownership of the Issuer’s securities, exchanging information with the Issuer
pursuant to appropriate confidentiality or similar agreements, proposing changes in the Issuer’s operations, governance or
capitalization, or in proposing one or more of the other actions described in paragraphs (a) through (j) of Item 4 of Schedule
13D. The Reporting Persons reserve the right to formulate other plans and/or make other proposals, and take such actions with respect
to their investment in the Issuer, including any or all of the actions set forth in paragraphs (a) through (j) of Item 4 of Schedule
13D, or acquire additional shares of the Issuer’s securities or dispose of all or some of the Issuer’s securities beneficially
owned by them, in public market or privately negotiated transactions. The Reporting Persons may at any time reconsider and change
their plans or proposals relating to the foregoing.
The information in Item 6 is incorporated by
reference herein.
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Item 5.
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Interest in Securities of the Issuer.
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(a)-(e). The aggregate percentage of
Common Stock reported in this Item 5 and set forth in Row 13 of the cover pages filed herewith is calculated based upon
5,068,799 shares of Common Stock issued and outstanding as of August 6, 2020, based on information reported by the Issuer in
its Quarterly Report on Form 10-Q, filed with the Securities and Exchange Commission on August 10, 2020.
As of the Event Date, UFPB held 1,089,618
shares of Common Stock. As a result of the foregoing, for purposes of Reg. Section 240.13d-3, UFH may be deemed to
beneficially own the 1,089,618 shares of Common Stock held by UFPB, or approximately 21.5% of the shares of Common Stock
deemed to be issued and outstanding as of the Event Date.
By virtue of its being the sole member of UFPB,
UFH has the power to vote or direct the vote, and to dispose or direct the disposition of, all of the 1,089,618 shares of Common
Stock beneficially owned by it and held for the account of UFPB. By virtue of his control of the board of managers of UFH, Mr.
Stevenson may be deemed to have shared voting power and dispositive power with respect to all Common Stock as to which UFH has
voting or dispositive power and held for the account of UFPB. No other shares of Common Stock are owned, beneficially or otherwise,
by the persons listed on Schedule I annexed hereto. This report shall not be deemed an admission that UFPB, UFH or any other
person is the beneficial owner of the securities reported herein for purposes of Section 13 of this Act, or for any other purpose.
The transactions by the Reporting Persons
in the securities of the Issuer during the past sixty days are set forth in Exhibit 2 to this Schedule 13D. All such
transactions were carried out in open market transactions.
Except as set forth in Exhibit 2 hereto,
the Reporting Persons have not effected any transaction in the Common Stock in the last 60 days, nor, to the knowledge of the
Reporting Persons, any person named on Schedule I annexed hereto, has effected any transactions in the Common Stock,
or securities convertible into, exercisable for or exchangeable for, shares of Common Stock.
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Item 6.
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Contracts, Arrangements, Understandings or Relationships With Respect to Securities of the Issuer.
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Other than the transaction described in Item
4 herein, there are no contracts, arrangements, understandings or relationships between the Reporting Persons and any other person,
with respect to the Common Stock of the Issuer.
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Item 7.
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Material to Be Filed as Exhibits.
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Exhibit
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Description
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1.
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Joint Filing Agreement.
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2.
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Transactions in the Securities of the Issuer
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SIGNATURES
After reasonable inquiry and to the
best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.
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USER-FRIENDLY PHONE BOOK, LLC
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By:
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/s/ Bruce Howard
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Name:
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Bruce Howard
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Title:
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Chief Executive Officer
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USER-FRIENDLY HOLDING, LLC
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By:
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/s/ Bruce Howard
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Name:
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Bruce Howard
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Title:
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Chief Executive Officer
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Schedule I
Information with respect to Persons
Covered Under Instruction C to Schedule 13D
Item 2. Identity and Background.
The following sets forth the name, position,
address, principal occupation, and citizenship of each executive officer and manager of the applicable Reporting Person.
UFPB
Name
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Position(s)
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Address
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Principal Occupation
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Citizenship/Place of Organization
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Bruce Howard
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Chief Executive Officer
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c/o User-Friendly Phone Book, LLC
10200 Grogan’s Mill Road, Suite 440
The Woodlands, TX 77380
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Chief Executive Officer, UFPB
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United States
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UFH
Name
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Position(s)
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Address
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Principal Occupation
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Citizenship/Place of Organization
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Jeffrey T. Stevenson
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Manager;
Chairman
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c/o Veronis Suhler Stevenson, 55 East 52nd Street, 33rd Floor, New York, New York 10055
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Partner, Veronis Suhler Stevenson LLC
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United States
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Bruce Howard
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Manager;
Chief Executive Officer
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c/o User-Friendly Holding, LLC
10200 Grogan’s Mill Road, Suite 440
The Woodlands, TX 77380
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Chief Executive Officer, UFPB
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United States
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