A Stagwell (STGW) Company
MINNEAPOLIS, July 25,
2024 /PRNewswire/ -- This week, award-winning
creative agency Yamamoto celebrates 45 years of moving mountains
for their clients. Founded in 1979 by the late Peter Seitz, Hideki
Yamamoto, and the late Miranda
Moss, what was then called Seitz
Yamamoto Moss pioneered the emerging field of brand design
and identity. Over the years, Yamamoto has become a full-service
creative agency. With brand still at the heart of their offering,
Yamamoto has expanded most recently into journalism-based brand
storytelling and emerging technology, including AI and AR
initiatives to round out the already integrated capabilities of the
agency.
"The goal of the creative department is to
make our clients proud and make their competitors jealous."
"As we reflect on Yamamoto's 45-year history, we're grateful for
the groundwork laid by Seitz, Yamamoto and Moss," said Kathy McCuskey, CEO of Yamamoto. "We're a
curious, creative and courageous group, proud to be carrying
forward such a powerful creative legacy. Yamamoto wouldn't be what
it is today without the foundation of their talent and visionary
leadership. We look forward to continued growth for another 45
years."
The creative culture of Yamamoto was born out of a desire to
make brands more visible and impactful. In the early days, that
meant approaching something as mundane as a corporate identity and
elevating the typography, color scheme, logo, voice and tone to a
level of artistry that was revolutionary at the time. Today,
Yamamoto brings that same passion and precision to brand work that
is creative, effective and culturally relevant.
"The goal of the creative department is to make our clients
proud and make their competitors jealous," said Michael Stelmaszek, Chief Creative
Officer.
The entrepreneurial spirit of the founders also lives on in how
the agency continues to evolve. Today, Yamamoto has a robust
digital practice that includes ecommerce, web design, digital
marketing and spatial computing. Yamamoto is also assembling an AI
team to take advantage of the latest in emerging
tech.
"Our group is extremely future forward, but we don't believe in
technology for technology's sake," said Jon
Trettel, Chief Digital Officer. "Everything we're building
is designed to solve specific business problems for our
clients."
Since 1979, Yamamoto has been reinventing, elevating and
amplifying brands around the world. Over the past four years, the
agency has won recognition across industries and disciplines from a
variety of award shows, including AdFed, Healthcare Advertising
Awards, Effie Awards, MUSE Creative Awards, Telly Awards, NYX
Marcom Awards, and NYX Video Awards. In 2024, Yamamoto was named
one of the Twin Cities Best Places to Work by Minneapolis/St. Paul
Business Journal. Yamamoto is a member of the Doner Partners
Network, both of which are part of Stagwell (NASDAQ: STGW), the
challenger network built to transform marketing.
Contact: Maddy Bell, VP, Agency Growth |
Yamamoto
Mobile: 949.637.1672, mbell@go-yamamoto.com
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SOURCE Stagwell Inc.