AUSTIN, Texas, March 30, 2011 /PRNewswire/ -- In light of
increased public awareness of and FDA hearings this week about
artificial food dyes, Whole Foods Market reminds shoppers that its
strict quality standards have prohibited artificial food colorings
since the 1980s.
Whole Foods Market offers products that are not only free of
artificial colorings, but also free of artificial sweeteners,
preservatives, hydrogenated fats and other prohibited additives in
the company's 304 stores.
"Our quality standards prohibit artificial colors because of our
deep commitment to selling the highest quality natural and organic
foods," explains Joe Dickson, global
quality standards coordinator. "Our shoppers rely on us to set high
standards so they can shop with peace of mind, and artificial
colors are not consistent with our vision for natural and organic
food."
CONTACT: Libba Letton, 512-542-3031,
libba.letton@wholefoods.com
SOURCE Whole Foods Market
