The award-winning whisky brand is taking its
Higher Marques portfolio to new
heights with its oldest and finest whisky to-date
NEW
YORK, Oct. 9, 2024 /PRNewswire/ -- Crown Royal
is thrilled to announce the release of its latest premium offering,
Crown Royal Aged 31 Years, a remarkable addition to the Crown Royal
Higher Marques lineup. This exquisite, rare blended Canadian
whisky marks a continuation of the brand's commitment to crafting
exceptional spirits, taking the art of whisky-making yet another
step further.
The third installment in the Extra Rare Series follows the
celebrated Crown Royal Aged 30 Years, born of the same patient
heart and soul that defines the brand's renowned Higher Marques. Each drop of the rare liquid was
developed with the intention of driving innovation and representing
decades of passion and expertise. Crafted for those who understand
that life's exquisite moments are best shared, Crown Royal Aged 31
Years is the perfect choice for creating treasured memories during
the most meaningful times with family and friends.
This extraordinary whisky offers the brand's signature smooth
mouth-feel, with barrels hand selected by Mark Balkenende, Crown Royal Master Blender, to
showcase our Canadian rye whisky's spice, vanilla and smoothness.
This exceptional blend presents unique spiced notes at the
forefront, complemented by hints of red apple, toasted oak, and a
subtle touch of vanilla. The tasting experience culminates in a
long, full finish enriched with warm fruity spice.
"Crown Royal Aged 31 Years is our rarest variant to date and
serves as the perfect addition to any luxury spirits collection,"
said Hadley Schafer, VP of Crown
Royal. "This whisky has been patiently aging for over three
decades, and it's a true representation of the journey we have
taken to create something extraordinary. We are excited to share
this unique expression with our loyal brand adorers."
With an ABV of 46%, Crown Royal Aged 31 Years is an exceptional
expression for those seeking a truly luxurious experience.
Crown Royal Aged 31 Years is currently available for a limited
time in select regions, including Arizona, California, Delaware, Florida, Georgia, Illinois, Louisiana, Michigan, Ohio, Pennsylvania, and Texas. The suggested retail price is
$599 for a 750ml bottle.
For more information about Crown Royal Aged 31 Years and to
explore the full Crown Royal Higher Marques portfolio, please visit
crownroyal.com.
About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian
whisky brand in the world and has a tradition as long and
distinctive as its taste. Specially blended to commemorate a grand
tour of Canada made by the King
and Queen of Great Britain in
1939, Crown Royal's smooth and elegant flavor was an exceptionally
generous gift fit for royalty. Its gift-worthy presentation
reflects its regal origins – it is considered the epitome of
Canadian whisky. For more information, visit crownroyal.com. Crown
Royal encourages all consumers to please enjoy responsibly.
About Diageo North America
Diageo is a global leader in beverage alcohol with an
outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan,
Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit diageo.com. Visit Diageo's global responsible
drinking resource, DRINKiQ.com, for information, initiatives, and
ways to share best practice. Follow on Twitter and Instagram for
news and information about Diageo North America: @Diageo_NA.
MEDIA CONTACTS:
Jazmine
Settles
DIAGEO
jazmine.settles@diageo.com
TAYLOR
crownroyal@taylorstrategy.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/crown-royal-reaches-new-pinnacle-of-luxury-canadian-whisky-with-introduction-of-crown-royal-aged-31-years-302271695.html
SOURCE Crown Royal