Coca-Cola Teams Up with Duane Reade to Bring Broadway's 'CHICAGO' to Consumers
17 Diciembre 2008 - 8:24AM
PR Newswire (US)
NEW YORK, Dec. 17 /PRNewswire-FirstCall/ -- The Coca Cola Company
(NYSE: KO), in conjunction with the smash hit musical, CHICAGO,
will bring a bit of Broadway to consumers this holiday season as
the company announced a promotion of unprecedented value to drive
theater goers to the Tony Award-winning smash hit. Cast members of
Broadway's CHICAGO will appear at Manhattan Duane Reade locations
this month to highlight a buy-three, get-one-free ticket discount
promotion when customers purchase a 12-pack, 1.5 liter, or 20 oz.
Coca Cola product during the month of December. Tickets may be
purchased now for performances through February 20, 2009, and would
make great gifts for the holidays. CHICAGO's Nicole Bridgewater and
Dylis Croman, who play the parts of Liz and Annie respectively,
will be signing autographs on Thursday, December 18th at the Duane
Reade location in Times Square (Broadway & 7th Avenue) from
3:00 to 4:00 pm. In addition to the cast members, street teams from
WPLJ radio will be on site to hand out promotional materials and a
CHICAGO CD to participating consumers. The buy-three, get-one-free
promotion, is an exclusive partnership between Coca-Cola and Duane
Reade. Participating consumers also will receive a free CHICAGO
original cast recording CD ($19.99 value) with each four-ticket
purchase. More details may be found at
http://www.thecoca-colacompany.com/, or chicagothemusical.com.
Additional CHICAGO cast appearances at select Duane Reade stores
are scheduled for the following: -- 1627 Broadway At 50th Street,
Thursday, Dec. 18th from 4:00 pm; Nili Bassman (aka Hunyak) &
Melinda Rae Mahon (aka Go-To-Hell Kitty) -- 325 Columbus Ave &
W.75th Street, Saturday, Dec. 20th from 12:00 pm; Donna Marie
Asbury (aka June) & Nili Bassman DATASOURCE: The Coca Cola
Company CONTACT: Maria Pignataro of Nicholas & Lence
Communications, +1-917-992-4720, Web Site:
http://chicagothemusical.com/ http://www.thecoca-colacompany.com/
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