Global partnership combines the power of
OpenAI's industry-leading AI technology advancements with Bain's
world-renowned capabilities in strategy and digital application
delivery; The Coca-Cola Company announced as the first
company to engage with the alliance
SAN
FRANCISCO, Feb. 21, 2023 /PRNewswire/ -- Bain &
Company today announced a global services alliance with OpenAI, the
research and deployment company behind the AI systems ChatGPT,
DALL·E and Codex, which are changing the way people communicate and
create.
The alliance builds on Bain's adoption of OpenAI technologies
for its 18,000-strong multi-disciplinary team of knowledge workers.
Over the past year, Bain has embedded OpenAI technologies into its
internal knowledge management systems, research, and processes to
improve efficiency.
Given the early successes of those initiatives, Bain and OpenAI
are working together to bring OpenAI's groundbreaking capabilities
to its clients globally. With the alliance, Bain will combine its
deep digital implementation capabilities and strategic expertise
with OpenAI's AI tools and platforms, including ChatGPT, to help
its clients around the world identify and implement the value of AI
to maximize business potential. The Coca-Cola Company is the first
company to engage with the new alliance, Bain also announced
today.
"AI has reached an inflection point and we foresee a huge wave
of change and innovation for our clients across industries. We see
this as an industrial revolution for knowledge work, and a moment
where all our clients will need to rethink their business
architectures and adapt. By collaborating with OpenAI, we're
delighted to have unmatched access to state-of-the-art foundation
AI models, so that we can create tailored digital solutions for our
clients and help them realize business value," said Manny Maceda, Bain & Company's Worldwide
Managing Partner.
"We're thrilled to be working with Bain to deliver real value to
our large enterprise customers," said Zack Kass, Head of Go-To-Market at OpenAI.
"OpenAI's technology combined with Bain's expertise will enable
massive business transformation within the Fortune 5,000. Bain's
internal adoption of this technology is also setting a standard for
their clients to follow."
Bain is collaborating with OpenAI to embed AI into its clients'
operations and to support the necessary changes to improve
technology, processes, operating model and data assets. Leading use
cases under development with clients include:
- Building next generation contact centers for retail banks,
telco and utility companies to support sales and service agents
with automated, personalized, and real-time scripts, and to improve
customer experience.
- Boosting turn-around time for leading product and service
marketers by using ChatGPT and DALL·E to develop highly
personalized ad copy, rich imagery, and targeted messaging.
- Helping financial advisors improve their productivity and
responsiveness to clients through analysis of client dialogues and
financial literature, and generation of digital communication.
Bain and OpenAI are delighted that The Coca-Cola Company is the
first company to engage with the alliance. "Coca-Cola's
vision for the adoption of OpenAI's technology is the most
ambitious we have seen of any consumer products company," said Kass
of OpenAI. Coca-Cola is harnessing the power of ChatGPT and DALL-E
in industry-leading ways to improve their already world-class
brands, marketing, and consumer experiences.
"We are excited to unleash the next generation of creativity
offered by this rapidly emerging technology," said James Quincey, Chairman and CEO of The Coca-Cola
Company. "We see opportunities to enhance our marketing through
cutting-edge AI, along with exploring ways to improve our business
operations and capabilities."
Recognizing the profound impact of AI advances on enterprise
software products, Bain and OpenAI are also working with Bain's
software industry clients, including the leading players in
financial operations, human resources, customer relationship
management, marketing, digital commerce and service operations, to
enrich their offerings.
"This hugely exciting partnership is going to help us deliver
more powerful AI solutions to our clients, and help them win as
their industries transform with this generational shift in
technology capability," said Roy
Singh, global head of Bain & Company's Advanced
Analytics practice. "By pairing OpenAI's AI technology platform
with Bain's industry expertise and its team of engineers, data
scientists, product managers and consultants, our clients will be
able to identify the right business opportunities and implement
them rapidly."
More about OpenAI and Bain's Advanced Analytics
practice
OpenAI is a research and deployment company whose mission is to
build safe and powerful AI that benefits all of humanity. OpenAI
focuses on general-purpose AI tools that can perform a wide variety
of economically and socially beneficial tasks.
OpenAI developers some of the most capable AI models in the
world for understanding and producing including text, image, speech
and software code. Its natural language processing models including
ChatGPT, can generate realistic text conversations and emulate
human expertise, enabling new possibilities for customer support,
language translation, content creation and a range of other
developing applications.
Bain's Advanced Analytics practice consists of
more than 500 data scientists, machine learning engineers,
operations research experts, predictive analytics specialists and
more. This multidisciplinary team combines algorithmic, technical
and business expertise to solve the hardest problems faced by the
firm's clients. The services offered to clients include the
implementation of machine learning applications, delivery of
business insights, technology architecture/engineering,
organizational development and analytics strategy. The group
integrates closely with the firm's industry and capability
practices to bring holistic business and technology solutions to
our clients.
To learn more about the OpenAI and Bain & Company
partnership, visit the partnership page here.
Media contacts
For more information, please contact:
Bain &
Company:
Dan Pinkney
(Boston) –
dan.pinkney@bain.com
Gary Duncan (London) – gary.duncan@bain.com
About Bain & Company
Bain & Company is a global consultancy that helps the
world's most ambitious change makers define the future.
Across 64 cities in 39 countries, we work alongside our clients
as one team with a shared ambition to achieve extraordinary
results, outperform the competition, and redefine industries. We
complement our tailored, integrated expertise with a vibrant
ecosystem of digital innovators to deliver better, faster, and more
enduring outcomes. Our 10-year commitment to invest more than
$1 billion in pro bono services
brings our talent, expertise, and insight to organizations tackling
today's urgent challenges in education, racial equity, social
justice, economic development, and the environment. Since our
founding in 1973, we have measured our success by the success of
our clients, and we proudly maintain the highest level of client
advocacy in the industry.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage company
with products sold in more than 200 countries and territories. Our
company's purpose is to refresh the world and make a
difference. We sell multiple billion-dollar brands across
several beverage categories worldwide. Our portfolio of
sparkling soft drink brands includes Coca-Cola, Sprite and
Fanta. Our water, sports, coffee and tea brands include
Dasani, smartwater, vitaminwater, Topo
Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our juice,
value-added dairy and plant-based beverage brands include Minute
Maid, Simply, innocent, Del Valle,
fairlife and AdeS. We're constantly transforming our portfolio,
from reducing sugar in our drinks to bringing innovative new
products to market. We seek to positively impact people's lives,
communities and the planet through water replenishment, packaging
recycling, sustainable sourcing practices and carbon emissions
reductions across our value chain. Together with our bottling
partners, we employ more than 700,000 people, helping bring
economic opportunity to local communities worldwide.
Learn more at www.coca-colacompany.com and follow us on
Instagram, Facebook and LinkedIn.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/bain--company-announces-services-alliance-with-openai-to-help-enterprise-clients-identify-and-realize-the-full-potential-and-maximum-value-of-ai-301751396.html
SOURCE Bain & Company