brand launches contest to win free rent for a
year and vibrant home décor services from Havenly
ATLANTA, Aug. 13,
2024 /PRNewswire/ -- The neutral vibe is for
some, but it's certainly not for us. With our delicious rainbow of
flavors, vitaminwater® has infused vibrancy into
people's lives for decades. Starting today, we're turning up the
color by introducing Paint Your Rent. It's a playful, new
campaign that asks fans to share the vitaminwater flavor they'd
pick for a bold upgrade in their living space for the chance to
bring their décor dreams to life… and win free rent for a year*.
Five lucky winners will be selected and offered custom
design-inspiration services✝ from interior design
firm, Havenly, to make it happen IRL.
"We've always been about bringing a little extra flavor, color
and enhancements," says Tiphanie
Maronta, senior director of brand management for
vitaminwater. "This summer, we're inviting fans to celebrate a more
vibrant life with vitaminwater palettes in their home. With rent
prices skyrocketing across the country, and often little resources
left for consumers to create their own exciting aesthetic, Paint
Your Rent gives fans a chance to live out the maximalist lifestyle
trend with vitaminwater colors – and flavors – they've known and
loved for years."
To enter§, fans can text "Rent" to 2653
or visit cokeurl.com/paintyourrent, where they can snap a photo of
their favorite vitaminwater flavor in a space that needs a bright
makeover, now through August 27 –
it's that easy. The five winners will also receive a
color-coordinated mini fridge stocked with a rainbow of
vitaminwater flavors.
Need some inspiration for how your vitaminwater-inspired room
could come to life? We've got you. Through a collaboration with
Havenly and its lead designer to the stars, Kelsey Fischer, we've curated a series of
AI-generated mood boards inspired by five iconic vitaminwater
flavors. The flavor-inspired boards will include suggested
palettes, textiles, accent pieces and more to show fans how
vitaminwater colors can be incorporated into their décor. See them
HERE.
- The vitaminwater® energy tropical citrus
board: This mood board is designed around a feeling – energy
– and shows how saturated color can transform a space. The citrus
yellows provide an invigorating cheerful environment, perfect for
those who crave a lively, electric chic atmosphere.
- The vitaminwater® focus kiwi-strawberry
board: Inspired by the personality and colors of focus
kiwi-strawberry, this board incorporates hues that boost
creativity, making for an ideal work or entertaining space. The
magenta colors – with accents of blue and teal – create an
environment that is both stimulating and stylish. This palette
brings a modern twist to the mid-century look.
- The vitaminwater® squeezed lemonade flavored
board: Similar to the deliciousness of vitaminwater squeezed,
the teal and gray shades with blue and yellow accents breathe new
life into spaces that need it the most. This color palette is a
great way to bring in lots of layered texture into your design. It
lends itself to the metallic pops and luxe features of a glam
transitional interior.
- The vitaminwater® refresh tropical mango
board: Influenced by rehydration, this mood board is a vibrant
mix of watermelon and lime colors, accented with splashes of orange
and green. The lively palette revitalizes and refreshes tired
rooms, offering a sleek, organic feel. The design incorporates
natural influences, from varied textures to lush plant life for a
modern boho aesthetic.
- The vitaminwater® xxx acai blueberry pomegranate
board: With triple antioxidants, xxx acai blueberry pomegranate
has always been a little risqué – so this mood board embraces a
bold, contemporary luxe aesthetic. This striking color palette is
perfect for an edgy look, where fluid silhouettes and funky
lighting bring bold red hues to life. It's an ideal look for those
who seek a daring and impactful design that exudes confidence.
"Working with vitaminwater to curate mood boards based on their
colorful and delicious flavors for Paint Your Rent was an exciting
opportunity for Havenly," says Kelsey
Fischer, lead designer at Havenly. "I drew inspiration from
the characteristics of each flavor, evoking their personalities of
energy, rejuvenation and zen, which I translated into interior
looks. Bold designs are a great way for fans to express themselves
in the spaces around them. In fact, in the last two months, we've
noted a 70 percent increase in our customers selecting more
colorful design choices for their space. We can't wait to see how
fans interact with these vitaminwater looks in their home."
We're thrilled to welcome fans into our vibrant world of fun,
and of course hydration, with Paint Your Rent this summer. For more
information, visit http://cokeurl.com/paintyourrent and find
your favorite vitaminwater flavors at local retailers.
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*The awarded rent
amount will be in the form of a check for $20,556, to cover one (1)
year of rent (based on the national average of $1,713 per month as
of March 2024).
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✝vitaminwater and Havenly
will provide winners with a unique design inspiration experience.
Each winner will be paired with a Havenly designer, who will serve
as their personal interior design partner. Winners will receive a
tailored design consultation, custom digital designs, and a link to
shop their unique products in one spot. vitaminwater and Havenly
will not be responsible for the physical makeover or renovation of
winners' spaces. The vitaminwater mood boards are not official
prizes; they are AI-generated images meant to provide consumers
with design inspiration.
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§No
purchase necessary. Msg & Data Rates May Apply. Open to legal
residents of the 50 U.S. & D.C., 18+. Ends 11:59 pm ET on
8/27/24. For Official Rules and eligibility, visit
http://cokeurl.com/paintyourrent
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ABOUT THE COCA COLA COMPANY
The Coca-Cola Company
(NYSE: KO) is a total beverage company with products sold in more
than 200 countries and territories. Our company's purpose is to
refresh the world and make a difference. We sell multiple
billion-dollar brands across several beverage categories worldwide.
Our portfolio of sparkling soft drink brands includes Coca-Cola,
Sprite and Fanta. Our hydration, sports, coffee and tea brands
include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa,
Georgia, Gold Peak and Ayataka.
Our nutrition, juice, dairy and plant-based beverage brands include
Minute Maid, Simply, innocent, Del
Valle, fairlife and AdeS. We're constantly transforming our
portfolio, from reducing sugar in our drinks to bringing innovative
new products to market. We seek to positively impact people's
lives, communities and the planet through water replenishment,
packaging recycling, sustainable sourcing practices and carbon
emissions reductions across our value chain. Together with our
bottling partners, we employ more than 700,000 people, helping
bring economic opportunity to local communities worldwide. Learn
more at www.coca-colacompany.com and follow us on Twitter,
Instagram, Facebook and LinkedIn.
CONTACT
General Press | press@coca-cola.com
Inquiries - Weber Shandwick | vitaminwater@webershandwick.com
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SOURCE vitaminwater