NEW
YORK, Aug. 28, 2024 /PRNewswire/ -- Global
lifestyle brand MINISO marked the grand opening of its 200th
store in the United States on
August 24, 2024, at the iconic 3rd
Street Promenade in Santa Monica. This milestone not only
underscores MINISO's rapid growth in the U.S. market but also
highlights its commitment to expanding its footprint and enhancing
brand influence across the country.
The Santa Monica store, encompassing over 3,700 square feet
marks the latest chapter in MINISO's U.S. expansion. This year
alone, MINISO has opened numerous new stores in key locations
across the country, including Times Square and Tangram in
New York, and at the American
Dream Mall in New Jersey,
reinforcing its strategic focus on building a strong and widespread
presence in the world's largest consumer market. The brand's
ability to resonate with American consumers is evident in the
continued success of its new store launches, each of which has been
met with an enthusiastic reception.
The new store's limited-time storefront design, featuring
Disney's Stitch in a bespoke beach style, creates a vibrant and
engaging atmosphere to attract a diverse range of customers.
Inside, the store features dedicated zones showcasing a wide range
of MINISO's collaborations with globally popular IPs, including
beloved characters from Disney, Sanrio's Kuromi and Hello Kitty, to
Minions, BT21, Care Bears, and more. These curated IP zones create
a unique and immersive environment that strengthens the emotional
connection between the brand and its consumers.
MINISO's strategic use of popular global IPs continues to drive
its success in the U.S. market. By tapping into the cultural
significance of celebrated characters, MINISO can create meaningful
connections with consumers, engaging them in ongoing dialogues
fueled by the ever-growing popularity of these IPs. This strategy
not only attracts loyal fans but also introduces the brand to new
audiences, broadening its appeal and reach.
In addition to the IP zones, the grand opening in Santa Monica
also featured the debut of the exclusive Disney Stamp blind box
series. These new product lines reflect MINISO's commitment to
offering well-designed and diverse products that cater to the
evolving tastes of its customers. The launch of these collections
was a highlight of the event, drawing attention from store visitors
while showcasing MINISO's reputation for innovation and
quality.
As part of the store opening celebration, MINISO offered special
rewards and giveaways, including limited-edition Santa
Monica-themed shopping bags. These initiatives are part of the
brand's broader strategy to engage with its consumers on a deeper
level, turning each store visit into an opportunity for discovery
and delight.
The opening of the Santa Monica store is a testament to MINISO's
unwavering dedication to expanding its presence in the United States. With 200 stores now
established across North America,
including prominent locations in over 20 U.S. states and key spots,
MINISO continues to make significant strides in the U.S. market.
This ongoing expansion is central to the brand's strategy to
enhance its influence and maintain its position as a leading global
lifestyle brand offering a variety of design-led lifestyle
products.
About MINISO
MINISO Group is a global lifestyle brand offering a variety of
trendy lifestyle products featuring IP design. The Company serves
consumers primarily through its large network of MINISO stores, and
promotes a relaxing, treasure-hunting and engaging shopping
experience full of delightful surprises that appeals to all
demographics. Aesthetically pleasing design, quality and
affordability are at the core of every product in MINISO's wide
product portfolio, and the Company continually and frequently rolls
out products with these qualities. Since the opening of its first
store in China in 2013, the Company has built its
flagship brand "MINISO" as a globally recognized retail brand and
established a massive store network worldwide.
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SOURCE MINISO