OMG agencies PHD and OMD Leverage Agency as
a Platform Model to Earn #1 and #2 Ranking Among
Global Media Networks
NEW YORK, Sept. 24, 2024 /PRNewswire/ -- Omnicom Media
Group (OMG), the media services division of Omnicom (NYSE: OMC) and
parent company to the OMD, PHD and Hearts & Science global
media agency networks, had the best total new business record (wins
minus losses, including retentions) among global media management
groups for the first half of 2024.
As reported in the Global Media Agency New Business Barometer
H1 2024 - an analysis of the global media agency
marketplace published today by independent research
company COMvergence - OMG was awarded more than
$5.3 billion in client billings
during the first six months of the year.
Powered by its industry-leading Agency as a Platform model that
enables a flexible ecosystem of talent, capabilities, and
technology across all OMG agencies, OMG won 35% of the
$16.4 billion in business awarded in
H1 - a percentage that is equal to the shares of the second and
third ranked media groups combined. Additionally, OMG had the
highest retention rate as it successfully defended 89% of billings
in play.
Commenting on the results, OMG CEO Florian Adamski said, "In H1, OMG significantly
outperformed the industry by leveraging our
Agency as Platform approach — built for organizational agility and
flexibility and powered by Omnicom's industry-leading Omni
operating platform — to deliver customized solutions that integrate
the vast collection of specialized talent, capabilities, and
processes required to meet the scope and scale of our clients' need
in an increasingly complex marketplace."
Beyond topping the global ranking, OMG was also #1 across every
region, and in the top three largest advertising markets - US,
China, and UK - as well is in
France, Germany, Ireland, Italy, Netherlands, New
Zealand, Portugal,
Singapore, Spain, Sweden, Taiwan, and Turkey.
PHD and OMD Top the Agency Network Rankings
OMG's
best-in-class H1 total new business ranking was fueled by powerful
performances from its agency networks, with all its agency brands
ranked in the top 10 – and two claiming the top spots on the
ranking.
PHD topped the global and all four regional agency rankings by
successfully defending the $2.1b
Volkswagen Group business - the biggest pitch awarded in H1 –
as well as Sainsbury's and HP; while also adding
Priceline and David
Yurman to its client roster and expanding its
relationship with QSR giant Restaurant Brand's International, for
which it supports Burger King, Popeye's, and Tim Horton, to include the Firehouse
Subs franchise.
"In a marketplace where media sits at the center of digital
transformation, connected commerce, content and creators, clients
are looking for an agency that can deliver integrated,
outcomes-centric solutions that can meet this broad spectrum of
needs," said PHD CEO Guy Marks. "Our
performance in H1 is the result of clients recognizing that PHD - a
media agency engineered for connected intelligence and enabled by
the breadth and depth of OMG and Omnicom – will consistently
deliver on this mandate to help them outthink, outperform and
outgrow the marketplace."
Earning second place on the global ranking with wins that
included Gap Inc. and Michelin, OMD was also the #1 agency network
in North America for net new
business (wins minus losses, excluding retentions). Joining
OMD at the top of the North
America net new ranking, sister agency Hearts & Science
- with H1 wins that included Tapestry, HanesBrands Inc. and Lovesac
- placed third.
Winning on All Fronts in H1
In addition to
outperforming the market in new business, OMG also lead the
industry on multiple fronts during the first six months of the
year, starting at CES where the group announced first-to-market
partnerships with Google, TikTok, Amazon and
Meta designed to bridge the gap between creators and commerce,
driving better ROI across influencer channels.
During the Cannes Festival of Creativity, OMG announced
partnerships with Amazon, The Trade Desk, TikTok and
Instacart designed to directly connect upper funnel media
investments to sales. OMG was also the most honored media group at
the festival, earning the highest combined total of Lions and short
list placements; and OMD was named Media Network of the Year, with
PHD coming in a close second.
Also, in H1, when the annual Effie Index ranking the
world's most effective agencies, marketers, brands, networks, and
holding companies was published in June, OMG earned the highest
score among global media groups.
Sustaining New Business Momentum in H2
In September,
the global media group that had won the biggest decision of H1 was
awarded the lion's share of the biggest pitch of 2024 to-date when
Amazon - the largest advertiser in both the US and worldwide -
named OMG its media agency of record for the Americas.
As of this writing and based on the most recent numbers
reported in the COMvergence dashboards that provide a
moment-in-time snapshot of the new business landscape, OMG
continues to hold the best YTD total new business record among the
Big Six global media groups ($6.4
billion). The COMvergence provisional reporting also shows
OMG agencies PHD and OMD maintaining their respective #1 and #2
ranking atop the agency network dashboards.
About Omnicom Media Group
Omnicom Media Group (OMG),
the media services division of Omnicom Group Inc. (NYSE: OMC),
delivers transformational experiences for consumers, clients, and
talent. Powered by the Omni marketing orchestration system,
OMG connects best -in-class capabilities that enable our
full-service media agencies OMD, PHD and Hearts & Science
to deliver more relevant and actionable consumer experiences; more
productive and proactive client experiences; and more collaborative
and rewarding talent experiences for the more than 26,000
people serving the world's leading brands in OMG agencies around
the globe.
PDF -
https://mma.prnewswire.com/media/2513670/COMvergence_H1_2024_global.pdf
PDF -
https://mma.prnewswire.com/media/2513671/COMvergence_H1_2024_Networks.pdf
View original content to download
multimedia:https://www.prnewswire.co.uk/news-releases/fresh-off-its-q3-amazon-win-omnicom-media-group-tops-comvergence-h1-report-with-5-3-billion-in-total-new-business-wins-302256409.html