Offerpad Provides Company Update on Agent Momentum & New Growth Opportunities Around Services
12 Marzo 2024 - 6:30AM
Business Wire
Multiple market zones sold out as part of new
Offerpad Max tier; program to expand to all Offerpad markets,
beginning with Charlotte, Houston, Orlando, Tampa, and Atlanta on
March 1
Services including Offerpad Renovate unlock new
revenue streams and attract a growing list of clients
Offerpad Solutions Inc. (“Offerpad”) (NYSE: OPAD), a leading
tech-driven platform for residential real estate, has announced it
is expanding its new Offerpad Max agent program to all of its
remaining markets, after nearly selling out of the initial launch
markets – beginning on March 1 the program will launch in
Charlotte, Houston, Orlando, Tampa and Atlanta with the remaining
markets to follow.
Announced on January 13, Offerpad Max is the company’s top tier,
invite-only program, designed for highly motivated agents with
significant market reach and influence. Max agents get exclusivity
in defined market zones, gaining access to highly qualified sellers
and the ability to list other Offerpad-owned homes in their zones.
These benefits are on top of Offerpad’s core benefits for agents
which include an industry-leading compensation.
Partner Network Drives Growth
Offerpad’s partner network, encompassing Home Builder Services,
the Agent Partnership Program, and the Agent Referral Network, has
been a key driver of the company’s growth strategy, as reported on
the February 26 earnings call. By incentivizing partners to
leverage Offerpad for property buying, selling, and renovations,
the company can expand its reach and serve customers beyond the
markets where it operates.
Started in 2019, the Offerpad Agent Partnership Program has
provided an industry-leading compensation fee to agents whose
sellers accept the company’s cash offer. With more than 130,000
cash offer requests, the program has grown from generating 5
percent of Offerpad’s overall requests, to more than 20 percent in
the most recent quarter. The program is tailored to meet consumers
at their exact point of need, enabling them to utilize Offerpad in
the way that best suits their home selling situation, while also
serving as a valuable resource and option for real estate agents
with their clients.
New Services Take Off
Offerpad’s mission is to take the friction out of real estate by
serving customers with buying and selling solutions and through
additional services. The company continues on its path toward
sustained profitability, with significant growth in its additional
service offering programs, which include Listing Services, Direct+,
and Offerpad Renovate.
Offerpad Renovate was a shining star in 2023, growing by 70
percent and seeing a 148 percent increase in closed renovation
projects compared to the previous quarter, generating over $12
million in revenue during the inaugural year of operating this
product line. With Renovate, Offerpad is able to tap into its
operational expertise in renovating the homes it purchases, along
with its established network of contractors and professionals, to
deliver top-notch renovations in a cost-effective and efficient
manner for a growing list of B2B clients. With national, regional,
and local clients across the country, including single-family and
multi-family operators, Offerpad is helping them by enhancing their
own profitability and customer satisfaction.
A Path to Success
Offerpad’s unwavering commitment to simplifying real estate is
part of the foundation of the company. “2023 was a challenging
year, but the team has brought an outstanding adaptability and
commitment to navigating obstacles that kept us on the path to
success,” explains Offerpad CEO Brian Bair. “Going forward, we’re
going to continue to foster our strategic imperatives to take the
friction out of real estate, grow our additional service offerings,
and expand our partnership ecosystem. With every decision we make,
we consider how best to meet our customers where they are and
anticipate their needs.”
About Offerpad
Offerpad’s mission is to deliver the best home buying and
selling experience. From cash offers and flexible listing options
to mortgages and buyer services, Offerpad has been helping
homeowners since 2015. We pair our local expertise in residential
real estate with proprietary technology to put you in control of
the process and help you find the right solution that fits your
needs. Visit www.offerpad.com for more information.
#OPAD_IR
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version on businesswire.com: https://www.businesswire.com/news/home/20240312543835/en/
Media Contact: Cortney Read, Chief of Staff
press@offerpad.com
Offerpad Solutions (NYSE:OPAD)
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