Fresh Coldwell Banker data from the Move
Meter℠ reveals where Americans are dreaming of
moving
MADISON,
N.J., July 6, 2022 /PRNewswire/ -- This
summer, as Americans enjoy their favorite activities to cool down,
dreams of moving are heating up. Fresh data from the Move
MeterSM on the refreshed coldwellbanker.com shows trends
and insights into where Americans are dreaming of moving, giving
sellers an informative, clear picture about the potential of
listing their homes. In fact, 82% of all Move Meter℠ searches
to date were looking to move out of state.
The Move Meter℠ compares cost of living city by city. It
was created by Coldwell Banker Real Estate as part of a suite of
industry exclusive tools to allow consumers to dream of home and
guide them to their new destination. In addition to the Move Meter,
Coldwell Banker has created the ultimate destination for home
sellers at coldwellbanker.com, with industry exclusive tools like
the CB Estimate℠, which provides a home value estimate, and a
remarkable new Seller's Assurance Program.
Americans are on the Move (Meter)
- Going the distance: The average Move Meter℠ search
covered 1,015 average miles (about the distance of New York to Miami).
-
- Eighty-two percent (82%) of all Move Meter℠ searches were
looking to move out of state.
- On the flip side, Massachusetts had the greatest proportion of
searchers considering staying in-state, with 40% of all searches
from Massachusetts looking to stay
loyal to the Commonwealth.
- Only about 13% of all searches were looking within a driving
distance of 100-miles from their origin destination with the
highest proportion of moves being somewhere between 500 to 1,500
miles away (42%).
- Chasing Sunshine: While Midwesterners and
Northeasterners are looking for warmer temps in the Southeast (38%
vs 46%), Southeasterners, Southwesterners and Westerners all had
higher likelihoods of staying local to their respective
regions.
Americans are dreaming of moving – but where to?
- Southern Charm: Austin,
Texas, topped the chart as the most searched destination to
move to, and had 46% more searches than the next closest
destination. The top locale dreaming about moving to Austin is San Diego,
California. So how does the move stack up? According to the
Move Meter℠, the move from San
Diego to Austin could be a
smart move if you value job market strength.
- California Dreamin': 20% of searches from California were looking to stay in the Golden
State. The top in-state searches looking to move somewhere else
within California were from
San Diego, San Francisco and Bakersfield.
-
- And for those looking outside of California, where were they dreaming about?
Californians are looking to Texas,
Florida, Tennessee and Washington overall, with Austin, Dallas, Seattle and Nashville having the greatest move appeal
outside of California.
- Burnin' Up for Florida:
The #1 state topping the Move Meter℠ interest index was
Florida with one out of seven of
all Move Meter℠ searches looking to move to the Sunshine
State.
-
- The top states looking to soak up the Florida sun included New Jersey, California, New
York, Illinois,
Ohio and Massachusetts. Where in Florida are these searchers looking?
Sarasota, Miami, Naples, and Tampa were the most popular searched
cities.
- Floridians don't disagree – they, too, see the appeal, as they
were one of the top states searching for destinations within the
state as well, with a quarter of Floridian searches looking to stay
in-state.
- The other top states Floridians are searching was North Carolina and Tennessee.
- Destination Dreams: The top 10 searched cities
included Austin; Sarasota, Florida; San Diego; Denver; Nashville,
Tennessee; Tampa, Florida;
New York; Naples, Florida; Charlotte, North Carolina; and Seattle.
With a network of over 100,000 agents across the globe, Coldwell
Banker has affiliated agents in nearly every market in the United States. So, no matter where
searchers are looking, a Coldwell Banker affiliated agent can help
make the dream come true. Home sellers and buyers can visit
coldwellbanker.com to find an agent and prepare for their next move
to their dream home using the coldwellbanker.com/movemeter.
CLICK TO TWEET:
Fire up the grill and the moving truck: 82% Americans are
dreaming of relocating out of state, new Coldwell Banker data
reveals. https://blog.coldwellbanker.com/dream-destinations/
QUOTES:
"Our new Move Meter℠ tool provides insights into where
American's are looking to make their dream moves. Since 1906,
Coldwell Banker has served as the leading innovator in real estate,
with agents in nearly every market in the US, we provide the tools
and the resources sellers need to help make their dreams come true,
wherever their search takes them. If you're looking to make that
big move – let our Coldwell Banker agents guide you there."
- M. Ryan Gorman, CEO of Coldwell Banker Real Estate
LLC
"Through the new tools on coldwellbanker.com, we're seeing a
strong interest and desire in Americans and homeowners to take a
leap of faith and relocate to live in their dream destinations this
summer. The Coldwell Banker Move Meter℠ provides sellers with
the support and tools they need to make those dreams become a
reality."
- David Marine, CMO of Coldwell Banker Real
Estate LLC
About Coldwell Banker Real Estate
LLC
Powered by its network of over 100,000 affiliated sales
professionals in approximately 2,200 offices across 40 countries
and territories, the Coldwell Banker® organization is a
leading provider of full-service residential and commercial real
estate brokerage services. The Coldwell Banker brand prides itself
on its history of expertise, honesty and an empowering culture of
excellence since its beginnings in 1906. Coldwell Banker Real
Estate is committed to providing its network of sales professionals
with the tools and insights needed to excel in today's marketplace
and is known for its bold leadership and dedication to driving the
industry forward. The brand was named among the 2022 Women's Choice
Award® Most Recommended brands for customer experience and
overall quality. Blue is bold and the integrity and values of
Coldwell Banker give the Gen Blue network an unbeatable edge.
Coldwell Banker Real Estate LLC fully supports the principles of
the Fair Housing Act and the Equal Opportunity Act. Each office is
independently owned and operated. To join Coldwell Banker Real
Estate and unlock the possibilities of Gen Blue®, please
visit www.coldwellbanker.com/join.
About
AnywhereSM
Anywhere Real Estate Inc. (NYSE: HOUS) is on a mission to
empower everyone's next move. Home to some of the most recognized
brands in real estate – Better Homes and Gardens® Real Estate,
CENTURY 21®, Coldwell Banker®, Corcoran®, ERA®, and Sotheby's
International Realty® – the AnywhereSM portfolio
includes franchise and brokerage operations as well as national
title, settlement, and relocation companies and nationally scaled
mortgage origination and underwriting joint ventures. Supporting
approximately 1.5 million home transactions in 2021, Anywhere is
focused on simplifying, digitizing, and integrating the real estate
transaction for all consumers, no matter where they may be in their
home buying and selling journey. With innovative products and
technology, Anywhere fuels the productivity of its approximately
196,200 independent sales agents in the U.S. and approximately
136,400 independent sales agents in 118 other countries and
territories. Recognized for eleven consecutive years as one of the
World's Most Ethical Companies, Anywhere has also been designated a
Great Place to Work four years in a row, named one of LinkedIn's
2022 Top Companies in the U.S., and honored by Forbes as one of the
World's Best Employers 2021.
Media Inquiries:
Athena Snow
Coldwell Banker Real Estate LLC
973.407.5590
Athena.Snow@coldwellbanker.com
Kristen Carmen
G&S for Coldwell Banker Real Estate LLC
212.697.2600
kcarmen@gscommunications.com
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SOURCE Coldwell Banker Real Estate LLC