Unleashing Power and Precision: Where Bold
Sophistication Meets Thrilling Efficiency
PLANO,
Texas, Sept. 30, 2024 /PRNewswire/
-- Launching today, Toyota's new marketing campaign, "Stand
Out in Every Sense," highlights the 2025 Toyota Crown
Family in all its glory. From innovative sophisticated design
to modern technology and high-end performance - all harmonizing to
create a driving experience that engages every sense and elevates
the everyday.
Experience the full interactive Multichannel News Release here:
https://www2.multivu.com/toyota/9292451-en-toyota-stand-out-in-every-sense-crown-family-campaign
The Toyota Crown Family's bold styling, premium comfort and
elevated connected technology and features are showcased throughout
the campaign, evoking that feeling when you are so captivated by
something the world seems to melt away. The all-hybrid Toyota Crown
Family offers a combination of power, fuel efficiency, intuitive
interior design, and sleek exterior styling, ready to seize the
moment.
"This campaign seamlessly captures the elevated experience that
our customers can expect from the Toyota Crown Family, including
the first-ever Toyota Crown Signia," said Mike Tripp, Group Vice President of Toyota
Marketing. "The 2025 Toyota Crowns' groundbreaking design pushes
the boundaries of convention, bringing a bold new aesthetic to our
sedan and SUV lineup."
Saatchi & Saatchi created a variety of 6-second and
15-second NLV spots including "Power Play," "Room to Be Alone," and
"With a View," as well as a 30-second and 15-second CTV spot
"Tango" directed by SMUGGLER's Jaron
Albertin. In each spot, the Toyota Crown creates a moment in
time outside of how we normally experience life. It's as if nothing
else matters.
A brief synopsis of each spot is listed below:
In "Tango," a Toyota Crown and Toyota Crown Signia wait at a
city intersection as the drivers take note of each other and their
Toyota Crowns, sharing a look of recognition and mutual admiration
as their eyes lock. The city soon fades away, leaving the Toyota
Crowns alone in a dramatic desert landscape as they circle each
other in a bold, synchronized dance, showcasing their design and
power. The scene ends where it began, at the intersection, with the
drivers sharing a final glance before parting ways.
"Power Play" features the Toyota Crown and Toyota Crown Signia
stopping at a busy downtown intersection. The drivers exchange
glances, then explore the city as the world melts away. With no one
around, they drive through the streets in style, flaunting the
Toyota Crowns' performance.
"Room to Be Alone" begins in a busy city park where a couple
enjoys a picnic behind their Toyota Crown Signia. As they relax in
the spacious cargo area, the park empties, leaving them alone in a
serene meadow, savoring the moment as the world fades away.
"With a View" starts with a Toyota Crown cruising down a busy
city street as morning sunlight glints off its sleek exterior.
Inside, a stylish couple shares a knowing glance. The cityscape
fades, replaced by peaceful rolling hills. The camera pulls back
outside, revealing the city once more, suggesting the hills
represent the comfortable feeling of driving the Toyota Crown.
Media Placements
The all-new Toyota Crown Family campaign is a fully integrated
campaign extending across CTV, digital content, digital video, paid
social, programmatic, streaming audio, and experiential. Digital
content/video includes partners such as Dotdash meredith, INSIDER,
mindbodygreen, the Skimm, MAX, Peacock, and Yahoo, among others.
Audio includes iHeartMedia, VOXMedia, TED, and more.
Partnerships/programming highlights include OpenTable, TED Games,
and TIME100 Next, among others. Paid Social runs across LinkedIn,
Meta, Pinterest, Reddit, Snapchat, and TikTok.
The campaign spots are available for viewing here. For
images and credits, please click here.
About the 2025 Toyota Crown Family
The 2025 Toyota Crown family is available in two striking models,
the daringly innovative Crown sedan and the effortlessly elegant
Crown Signia crossover SUV.
The 2025 Toyota Crown sedan's magnificent and
innovative look breaks every convention in the book and adds bold
style to the Toyota sedan lineup.. With available 21-inch wheels
and a sleek, aerodynamic shape, the Toyota Crown is a ride that
immediately catches the eye.
Available in three grades: XLE, Limited and Platinum, Toyota
Crown offers a choice of two different hybrid powertrains: Hybrid
MAX or the conventional Toyota Hybrid Electric Vehicle (HEV)
System. Hybrid MAX is Toyota's performance hybrid that has 340 net
combined horsepower and a net 400 lb-ft. of torque. Exclusive to
the Platinum grade, it pairs front and rear electric motors with a
2.4-liter turbocharged engine and direct shift 6-speed automatic
transmission. Hybrid MAX produces powerful torque at low RPM for
sporty, exhilarating driving and has an EPA-estimated 30 MPG
combined city/highway fuel economy rating. The HEV system also
delivers ample power and efficiency to take drivers farther, with
236 hybrid system net combined horsepower and an EPA-estimated 41
combined MPG rating on the Toyota Crown XLE, Nightshade Edition and
Limited grades.
The 2025 Crown's all hybrid lineup has a starting MSRP of
$41,440 for Crown XLE grade excluding
Delivery Processing and Handling fee. All prices are subject to
change.
The first-ever 2025 Toyota Crown Signia brings
striking style and fashionable function to Toyota's SUV lineup.
With a flowing silhouette, spacious premium interior, and stylish
color choices, the Crown Signia is an impeccable package that's
sure to turn heads. Available in a choice of XLE and Limited
grades, it also brings capable, efficient performance with standard
electronic on-demand All Wheel Drive and the Toyota HEV system.
Earning an EPA-estimated combined 38 MPG rating and delivering 240
net system horsepower, the Crown Signia makes an all-new statement
for the modern crossover.
The Toyota Crown Signia comes well-equipped at a Manufacturers
Suggested Retail Price (MSRP) that starts at $43,590 for the XLE excluding Delivery Processing
and Handling fee. All prices are subject to change.
About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in
North America for more than 65
years, and is committed to advancing sustainable, next-generation
mobility through our Toyota and Lexus brands, plus our more than
1,800 dealerships.
Toyota directly employs more than 63,000 people in
North America who have contributed
to the design, engineering, and assembly of nearly 47 million cars
and trucks at our 12 manufacturing plants. By 2025, Toyota's 13th
plant in North Carolina will begin
to manufacture automotive batteries for electrified vehicles. With
more electrified vehicles on the road than any other automaker,
Toyota currently offers 29 electrified options.
For more information about Toyota,
visit www.ToyotaNewsroom.com
Media Contacts:
Breanne McCallop
Toyota Motor North America
469-292-3326
Breanne.mccallop@toyota.com
Kimberly Harms
Saatchi for Toyota
Kimberly.harms@saatchi.com
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SOURCE Toyota Motor North America