SECAUCUS, N.J., Oct. 10, 2019 /PRNewswire/ -- The Vitamin Shoppe
(NYSE: VSI), an omni-channel specialty retailer of nutritional
products, announced today the opening of a new innovation store in
Edgewater, N.J. The store brings a
new vision to wellness retail, incorporating technology-driven
innovations in product, service, and education into The Vitamin
Shoppe experience, while elevating the customer journey through a
simplified modern design and personalized elements.
Building off the footprint of the existing Edgewater store, the completely reimagined
3,185 square-foot space features cutting-edge interactive elements,
such as on-demand digital product guides, enhanced mobile POS
checkout, a designated area to take the brand's new Only Me™
personalized health assessment, a complimentary body composition
analysis station, and a supplement sampling machine. Signature
merchandise assortments, including the store's CBD Central and Keto
HQ sections, as well as service programs like free nutritionist
consultations via the Healthy Awards® loyalty program, are
seamlessly integrated into the innovation concept.
Sharon Leite, Chief Executive
Officer of The Vitamin Shoppe, commented: "Our newly remodeled
Edgewater location represents the
next generation of stores for The Vitamin Shoppe, and will inform
the future direction of our total retail experience. We have taken
the elevated aesthetic of a modern apothecary and imbued it with
leading-edge technology and services that will simplify and
demystify the experience of shopping for health and wellness
supplements."
The Vitamin Shoppe currently plans to open five new stores in a
similar format through January
2020.
Designed by Dayton, Ohio-based
ChangeUp Inc., the Edgewater store
features a warm color palette, wood flooring, and updated fixtures
that enhance the merchandise layouts. Design accents include Edison
bulb lighting, brass signage and leather trim details. A new
wayfinding system streamlines the shopping experience and
strategically placed educational guides help lead customers to the
ideal products for their individual wellness journeys. The cash
wrap has been upgraded with a 100-inch LED video screen that
displays inspiring and educational brand content.
A new digital product education tool will bring a wealth of
information currently available on
www.vitaminshoppe.com directly into the hands of in-store
shoppers. Piloting technology from Addison, Texas-based Spacee Inc., the product
recognition device brings up a detailed product guide on an LCD
flat screen for any product in the store. Shoppers can quickly view
usage guides, nutrition facts, customer reviews, current promotions
and additional recommended products on screen. Enlarged labels are
also shown, making small labeling text easier to read.
Also for the first time, The Vitamin Shoppe will launch the
Aptos ONE Store Commerce mobile selling application, which enables
mobile checkout on iPads – empowering The Vitamin Shoppe's Health
Enthusiast associates to engage with shoppers, ring transactions
and answer questions throughout the store floor without leaving the
customer's side.
Mobile POS, along with The Vitamin Shoppe's Vbook mobile selling
app, will give Health Enthusiasts easy access to customer and
product information, enabling them to provide a personalized
experience to every customer.
The Vitamin Shoppe is deploying both traffic counting and
advanced heat mapping technology from RetailNext to fully
understand how in-store Health Enthusiast behavior, marketing
campaigns, and promotions guide the shopper path to purchase. These
analytics will be leveraged to improve the customer experience
across all channels.
"At The Vitamin Shoppe, we are continually searching for
innovative ways to evolve and enhance the customer wellness
journey," said Ms. Leite. "The new digitally-powered elements of
our store encourage customers to deeply engage with our product
offerings, as well as our highly knowledgeable in-store Health
Enthusiasts, for a fully integrated omni-channel experience. The
Edgewater store is a great example
of our ongoing transformation into an agile, customer-centric
company – as well as our continued commitment to helping our
customers become their best selves, however they define it."
Delivering curated wellness solutions for customers, the
Edgewater location includes the
first-ever Only Me health bar. This new service offers a
personalized online assessment that delivers a custom assortment of
vitamins and supplements to participating subscribers each month.
Designed by medical experts, the daily packs provide a unique
wellness regimen tailored to each customer's individual health and
lifestyle needs, while offering trusted, high-quality products from
The Vitamin Shoppe. At the in-store health bar, shoppers can easily
take the online assessment and set up convenient auto-delivery to
their homes.
As part of the Healthy Awards loyalty program, customers can
access The Vitamin Shoppe's expert nutritionists during virtual
consultations via video, phone, or in-store visit (in select
locations). The service offers personalized, 45-minute
consultations for Silver and Gold members and 30-minute
consultations for Bronze members with a nutrition coach, in
addition to other customized wellness benefits. Shoppers can sign
up online for a free Healthy Awards membership.
The Vitamin Shoppe's Edgewater,
N.J. location is now open seven days a week at 12 The
Promenade, Edgewater, NJ. To view
store hours or for more information, please visit
www.vitaminshoppe.com.
About the Vitamin Shoppe, Inc. (NYSE: VSI)
The
Vitamin Shoppe® is an omni-channel specialty retailer and wellness
lifestyle Company with the mission of providing customers with the
most trusted products, guidance, and services to help them become
their best selves, however they define it. Based in Secaucus, New Jersey, the Company offers a
comprehensive assortment of nutritional solutions, including
vitamins, minerals, specialty supplements, herbs, sports nutrition,
homeopathic remedies, green living products, and natural beauty
aids. In addition to carrying products from approximately 700
national brands, The Vitamin Shoppe offers products from its
proprietary brands within its owned and wholesale channels,
including: The Vitamin Shoppe®, BodyTech®,
BodyTech Elite®, True Athlete®,
plnt® and ProBioCare®. The Company conducts
business through more than 750 company-operated retail stores under
The Vitamin Shoppe and Super Supplements banners, and via its
website,www.vitaminshoppe.com.
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SOURCE The Vitamin Shoppe