North America
In the nine-month period ended 30 September 2024, our volumes in North America decreased by 3.6 million hectoliters, or 5.2%,
compared to the nine-month period ended 30 September 2023. Excluding volume changes attributable to the disposal of a portfolio of eight beer and beverage brands and associated assets to Tilray Brands, Inc. in the year ended 31 December
2023, our total volumes decreased by 4.5% in the nine-month period ended 30 September 2024, compared to the same period last year.
In
the United States, our sales-to-wholesalers (STWs) declined by 4.5% and our sales-to-retailers (STRs) declined by 6.8%. The beer industry remained resilient in the first nine months of 2024, with a low-single digit decline in
volumes, according to Circana. Our beer market share trend has improved in the first nine months of 2024, according to our estimates, driven by Michelob Ultra and Busch Light, which were two of the top three volume share gainers in the industry
according to Circana. In Beyond Beer, our spirits-based ready-to-drink portfolio delivered volume growth in the low-twenties, outperforming the industry according to Circana.
In Canada, our volumes declined by mid-single digits, underperforming a soft industry according to our estimates.
Middle Americas
In
the nine-month period ended 30 September 2024, our volumes in Middle Americas increased by 1.1 million hectoliters, or 1.0%, compared to the nine-month period ended 30 September 2023.
In Mexico, our volumes grew by low-single digits, outperforming the industry according to our estimates. Our above core portfolio delivered
low-single digit volume growth, led by the performance of Modelo and Pacifico. We continued to progress our digital initiatives, with BEES Marketplace growing GMV by 14% versus the first nine months of 2023 and our digital DTC platform, TaDa
Delivery, generating over 3 million orders, a 14% increase versus the first nine months of 2023.
In Colombia, our volumes grew by
low-single digits. The beer category remained resilient in the first nine months of 2024 with our portfolio continuing to gain share of total alcohol according to our estimates. Our performance was driven by our premium and super premium brands
which delivered low-twenties volume growth, led by Corona and Stella Artois.
In Peru, our volumes declined by mid-single digits,
outperforming the industry according to our estimates, which was negatively impacted by adverse weather and a soft consumer environment.
In Ecuador, our volumes were flattish.
South America
In
the nine-month period ended 30 September 2024, our volumes in South America increased by 0.1 million hectoliters, or 0.1%, compared to the nine-month period ended 30 September 2023, with our beer volumes decreasing 1.0% and soft
drinks volumes increasing 3.0%.
In Brazil, our total volumes grew by 3.2% with beer volumes up by 2.3% and non-beer volumes up by 5.8%.
Our premium and super premium brands continued to lead our growth, delivering mid-teens volume growth, led by Corona, Spaten and Original. Within the core beer segment, Brahmas momentum continued, delivering a mid-single digit volume increase.
Non-beer performance was led by our low- and no-sugar portfolio, which grew volumes in the low-twenties. We continued to progress our digital initiatives, with BEES Marketplace growing GMV by 30% versus the first nine months of 2023, and our digital
DTC platform, Zé Delivery, generating over 48 million orders in the first nine months of 2024, a 11% increase versus the first nine months of 2023.
In Argentina, total volumes declined by high-teens, as overall consumer demand was impacted by inflationary pressures.